ITALIANS DO IT BETTER Trademark

Trademark Overview


On Friday, May 20, 2016, a trademark application was filed for ITALIANS DO IT BETTER with the United States Patent and Trademark Office. The USPTO has given the ITALIANS DO IT BETTER trademark a serial number of 79192647. The federal status of this trademark filing is SECTION 71 ACCEPTED as of Thursday, September 5, 2024. This trademark is owned by GOOD HOLDING, Société civile. The ITALIANS DO IT BETTER trademark is filed in the Meat & Processed Food Products, Staple Food Products, Advertising, and Business and Retail Services categories with the following description:

[ Flour and cereal preparations, namely, cereal based snack food; noodles; ] pasta; [ rice; cooked dishes based on the aforesaid goods, namely, prepared entrees consisting primarily of pasta or rice; risotto; ] sauces; tomato sauce; [ coffee; coffee-based beverages; bread; rusks; pastry and confectionery; cakes; buns; pancakes; edible ices; sandwiches; pizzas; ] cocktail biscuits [ ; spices; food spices; salt; pepper; mustard; vinegar; tomato ketchup; mayonnaise; honey; flavoring or seasoning products for food, namely, food flavorings being non-essential oils and seasonings; preserved garden herbs as seasonings ]

Preserved [ , frozen, dried and cooked fruit and ] vegetables; [ charcuterie; ready-made or cooked dishes made with vegetables, fruits, meat, fish, namely, prepared entrees consisting primarily of vegetables, fruits, meat, and fish; cheese and dairy products, excluding ice cream, ice milk and frozen yogurt; peeled tomatoes; tomato paste; tomato purée; canned tomatoes; tomato juice for cooking; jellies; jams; compotes; ] edible oils [ and fats ]

[ Franchiser provided services, namely, business assistance in running or managing a commercial venture; demonstration of goods; organization of promotional activities for developing customer loyalty; organization of exhibitions for commercial or advertising purposes; dissemination of advertisements; public relations; retail store services, ] online retail store services [ and mail order catalog services ] featuring preserved [ , frozen, dried and cooked fruit and ] vegetables, [ charcuterie, ready-made or cooked dishes made with vegetables, fruits, meat and fish, cheese and dairy products, peeled tomatoes, tomato paste, tomato purée, canned tomatoes, tomato juice for cooking, jellies, jams, compotes, ] edible oils [ and fats ] , [ flour and preparations made from cereals, pasta, rice, noodles, food products made from flour or cereals, cooked dishes based on the aforesaid goods, risotto, ] sauces; tomato sauce, [ coffee, coffee-based beverages, bread, rusks, pastry and confectionery, ...
italians do it better

General Information


Serial Number79192647
Word MarkITALIANS DO IT BETTER
Filing DateFriday, May 20, 2016
Status706 - SECTION 71 ACCEPTED
Status DateThursday, September 5, 2024
Registration Number5343164
Registration DateTuesday, November 28, 2017
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, September 12, 2017

Trademark Statements


Goods and Services[ Flour and cereal preparations, namely, cereal based snack food; noodles; ] pasta; [ rice; cooked dishes based on the aforesaid goods, namely, prepared entrees consisting primarily of pasta or rice; risotto; ] sauces; tomato sauce; [ coffee; coffee-based beverages; bread; rusks; pastry and confectionery; cakes; buns; pancakes; edible ices; sandwiches; pizzas; ] cocktail biscuits [ ; spices; food spices; salt; pepper; mustard; vinegar; tomato ketchup; mayonnaise; honey; flavoring or seasoning products for food, namely, food flavorings being non-essential oils and seasonings; preserved garden herbs as seasonings ]
Description of MarkThe mark consists of an image of a raised tensed arm in flesh color with red fingernails holding a silver fork with yellow pasta in red tomato sauce with a gray shadow. There is a red line and at the bottom of the image and the words "ITALIANS DO IT BETTER" appear in black on the forearm. The color white appears in the background.
Goods and ServicesPreserved [ , frozen, dried and cooked fruit and ] vegetables; [ charcuterie; ready-made or cooked dishes made with vegetables, fruits, meat, fish, namely, prepared entrees consisting primarily of vegetables, fruits, meat, and fish; cheese and dairy products, excluding ice cream, ice milk and frozen yogurt; peeled tomatoes; tomato paste; tomato purée; canned tomatoes; tomato juice for cooking; jellies; jams; compotes; ] edible oils [ and fats ]
Indication of Colors claimedThe colors black, white, red, silver, flesh, yellow and gray are claimed as a feature of the mark.
Goods and Services[ Franchiser provided services, namely, business assistance in running or managing a commercial venture; demonstration of goods; organization of promotional activities for developing customer loyalty; organization of exhibitions for commercial or advertising purposes; dissemination of advertisements; public relations; retail store services, ] online retail store services [ and mail order catalog services ] featuring preserved [ , frozen, dried and cooked fruit and ] vegetables, [ charcuterie, ready-made or cooked dishes made with vegetables, fruits, meat and fish, cheese and dairy products, peeled tomatoes, tomato paste, tomato purée, canned tomatoes, tomato juice for cooking, jellies, jams, compotes, ] edible oils [ and fats ] , [ flour and preparations made from cereals, pasta, rice, noodles, food products made from flour or cereals, cooked dishes based on the aforesaid goods, risotto, ] sauces; tomato sauce, [ coffee, coffee-based beverages, bread, rusks, pastry and confectionery, cakes, buns, pancakes, edible ices, sandwiches, pizzas, ] cocktail biscuits, [ seed snacks, condiments, spices, food spices, salt, pepper, mustard, vinegar, tomato ketchup, mayonnaise, honey, flavoring or seasoning products for food, and preserved garden herbs, ] enabling customers to conveniently view and purchase those goods [ in retail stores, in a general catalog of goods, ] on a website, [ on television or on any other form of electronic telecommunications media ] excluding the transport thereof

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateWednesday, October 5, 2016
Primary Code029
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateWednesday, October 5, 2016
Primary Code030
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, October 5, 2016
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameECCELLENZA ITALIANA
Party Type31 - New Owner After Registration
Legal Entity Type34 - NOT AVAILABLE
AddressPARIS F-75018
FR

Party NameGOOD HOLDING, Société civile
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressFR

Party NameCHICAMA, Société par actions simplifiéeà associé unique
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressFR

Party NameGOOD HOLDING, Société civile
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressFR

Party NameCHICAMA, Société par actions simplifiéeà associé unique
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressFR

Party NameCHICAMA, Société par actions simplifiéeà associé unique
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressFR

Party NameGOOD HOLDING, Société civile
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressFR

Trademark Events


Event DateEvent Description
Saturday, October 1, 2016SN ASSIGNED FOR SECT 66A APPL FROM IB
Wednesday, October 5, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, October 5, 2016ASSIGNED TO EXAMINER
Tuesday, October 11, 2016APPLICATION FILING RECEIPT MAILED
Thursday, October 13, 2016NON-FINAL ACTION WRITTEN
Friday, October 14, 2016NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Thursday, November 3, 2016REFUSAL PROCESSED BY MPU
Thursday, November 3, 2016NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Friday, November 18, 2016REFUSAL PROCESSED BY IB
Friday, April 28, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, April 28, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, April 28, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, April 28, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, May 26, 2017EXAMINERS AMENDMENT -WRITTEN
Friday, May 26, 2017EXAMINERS AMENDMENT E-MAILED
Friday, May 26, 2017NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, May 26, 2017EXAMINER'S AMENDMENT ENTERED
Friday, May 26, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, June 13, 2017WITHDRAWN FROM PUB - OG REVIEW QUERY
Thursday, August 3, 2017EXAMINERS AMENDMENT -WRITTEN
Thursday, July 13, 2017PREVIOUS ALLOWANCE COUNT WITHDRAWN
Thursday, August 3, 2017EXAMINERS AMENDMENT E-MAILED
Thursday, August 3, 2017NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, August 3, 2017EXAMINER'S AMENDMENT ENTERED
Thursday, August 3, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, August 23, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, September 12, 2017PUBLISHED FOR OPPOSITION
Tuesday, September 12, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 28, 2017REGISTERED-PRINCIPAL REGISTER
Wednesday, February 28, 2018FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
Saturday, March 10, 2018GENERIC MADRID TRANSACTION CREATED
Saturday, March 10, 2018GENERIC MADRID TRANSACTION SENT TO IB
Thursday, December 6, 2018CHANGE OF OWNER RECEIVED FROM IB
Friday, December 21, 2018FINAL DECISION TRANSACTION PROCESSED BY IB
Thursday, July 25, 2019CHANGE OF NAME/ADDRESS REC'D FROM IB
Friday, February 26, 2021NEW REPRESENTATIVE AT IB RECEIVED
Monday, November 28, 2022COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED
Friday, December 2, 2022NEW REPRESENTATIVE AT IB RECEIVED
Thursday, June 8, 2023CHANGE OF NAME/ADDRESS REC'D FROM IB
Tuesday, November 7, 2023TEAS SECTION 71 RECEIVED
Monday, July 29, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, August 2, 2024POST REGISTRATION ACTION MAILED - SEC.71
Thursday, September 5, 2024REGISTERED-SEC.71 ACCEPTED
Thursday, September 5, 2024NOTICE OF ACCEPTANCE OF SEC. 71 - E-MAILED
Thursday, August 29, 2024TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED