| Serial Number | 88754950 |
| Word Mark | ITALIAN MAX |
| Filing Date | Friday, January 10, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, March 12, 2024 |
| Registration Number | 7327674 |
| Registration Date | Tuesday, March 12, 2024 |
| Mark Drawing | 5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, November 10, 2020 |
| Description of Mark | The mark consists of the term "ITALIAN" in upper case stylized font positioned above the term "MAX" in lower case stylized font. |
| Goods and Services | skin lightening creams; eyebrow pencil; hair curling preparations; cleaning preparations; antiperspirant foot soap; non-medicinal bath salts; hair dyes; wipes impregnated with cosmetic lotions; perfumery; cosmetic preparations for eyelashes; false eyelashes; nail polish; Nail varnish; cologne; cosmetic oils; almond soaps; aromatic essential oils; cosmetic preparations for bath and shower; hair lotions; aftershave lotions; make-up removing preparations; makeup powder; ointments for cosmetic purposes; depilatory preparations; cosmetics; cosmetics for eyelash; deodorants for personal use; extracts of flowers being perfumes; almond milk for cosmetic purposes; lipsticks; shaving soap; varnish-removing preparations; shampoos; lotions for cosmetic purposes; Perfumes; false eyelashes; waxing wax; fragrances for personal use; pencils for cosmetic purposes; eau de cologne; soaps; makeup preparations; false nails; deodorant soap; tissues impregnated with cosmetic lotions; shaving preparations; cosmetic dyes; bleaching preparations for cosmetic purposes; astringents for cosmetic purposes; eyebrow cosmetics; cosmetic preparations for skin care; cosmetic creams; lavender water; cosmetic tanning preparations soaps; make-up powder; face makeup; antiperspirant soaps; depilatories; hairspray; adhesives for cosmetic use |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 15, 2020 |
| Primary Code | 003 |
| First Use Anywhere Date | Tuesday, November 1, 2022 |
| First Use In Commerce Date | Tuesday, November 1, 2022 |
| Party Name | ECCO CHEMICAL INDÚSTRIA COMÉRCIO DE COSMÉTICOS LTDA ME |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | São Paulo 02123-010 BR |
| Party Name | ECCO CHEMICAL INDÚSTRIA COMÉRCIO DE COSMÉTICOS LTDA ME |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | São Paulo 02123-010 BR |
| Party Name | ECCO CHEMICAL INDÚSTRIA COMÉRCIO DE COSMÉTICOS LTDA ME |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | São Paulo 02123-010 BR |
| Event Date | Event Description |
| Tuesday, March 12, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, March 12, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Friday, February 2, 2024 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Thursday, February 1, 2024 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, January 18, 2024 | ASSIGNED TO EXAMINER |
| Monday, January 8, 2024 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, January 5, 2024 | USE AMENDMENT FILED |
| Friday, January 5, 2024 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, July 11, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, July 10, 2023 | SOU EXTENSION 5 GRANTED |
| Monday, July 3, 2023 | SOU EXTENSION 5 FILED |
| Monday, July 10, 2023 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, July 3, 2023 | SOU TEAS EXTENSION RECEIVED |
| Saturday, December 17, 2022 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, December 15, 2022 | SOU EXTENSION 4 GRANTED |
| Thursday, December 15, 2022 | SOU EXTENSION 4 FILED |
| Thursday, December 15, 2022 | SOU TEAS EXTENSION RECEIVED |
| Thursday, July 7, 2022 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, July 5, 2022 | SOU EXTENSION 3 GRANTED |
| Tuesday, July 5, 2022 | SOU EXTENSION 3 FILED |
| Tuesday, July 5, 2022 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, January 5, 2022 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, January 3, 2022 | SOU EXTENSION 2 GRANTED |
| Monday, January 3, 2022 | SOU EXTENSION 2 FILED |
| Monday, January 3, 2022 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, June 29, 2021 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Friday, June 25, 2021 | SOU EXTENSION 1 GRANTED |
| Friday, June 25, 2021 | SOU EXTENSION 1 FILED |
| Friday, June 25, 2021 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, January 5, 2021 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, November 10, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 10, 2020 | PUBLISHED FOR OPPOSITION |
| Wednesday, October 21, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, October 5, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, October 1, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, September 30, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, September 30, 2020 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, March 31, 2020 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, March 31, 2020 | NON-FINAL ACTION E-MAILED |
| Tuesday, March 31, 2020 | NON-FINAL ACTION WRITTEN |
| Sunday, March 29, 2020 | ASSIGNED TO EXAMINER |
| Wednesday, January 15, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, January 14, 2020 | NEW APPLICATION ENTERED |