IT WON'T LET YOU DOWN Trademark

Trademark Overview


On Tuesday, August 24, 2004, a trademark application was filed for IT WON'T LET YOU DOWN with the United States Patent and Trademark Office. The USPTO has given the IT WON'T LET YOU DOWN trademark a serial number of 78472303. The federal status of this trademark filing is REGISTERED AND RENEWED as of Wednesday, October 5, 2016. This trademark is owned by Helene Curtis, Inc.. The IT WON'T LET YOU DOWN trademark is filed in the Cosmetics & Cleaning Products category with the following description:

antiperspirant and deodorant
it won't let you down

General Information


Serial Number78472303
Word MarkIT WON'T LET YOU DOWN
Filing DateTuesday, August 24, 2004
Status800 - REGISTERED AND RENEWED
Status DateWednesday, October 5, 2016
Registration Number3121775
Registration DateTuesday, July 25, 2006
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 12, 2005

Trademark Statements


Pseudo MarkIT WILL NOT LET YOU DOWN
Goods and Servicesantiperspirant and deodorant

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateTuesday, August 31, 2004
Primary Code003
First Use Anywhere DateTuesday, February 1, 2005
First Use In Commerce DateTuesday, February 1, 2005

Trademark Owner History


Party NameCONOPCO, INC.
Party Type33 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressEnglewood Cliffs, NJ 07632

Party NameCONOPCO, INC.
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressENGLEWOOD CLIFFS, NJ 07632

Party NameUNILEVER SUPPLY CHAIN, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressCLINTON, CT 06413

Party NameCONOPCO, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressGREENWICH, CT 06830

Party NameCONOPCO, INC.
Party Type21 - New Owner After Publication
Legal Entity Type03 - Corporation
AddressGREENWICH, CT 06830

Party NameHelene Curtis, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressWilmington, DE 19809

Party NameHelene Curtis, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressWilmington, DE 19809

Trademark Events


Event DateEvent Description
Thursday, March 24, 2005ASSIGNED TO EXAMINER
Tuesday, August 31, 2004NEW APPLICATION ENTERED
Friday, April 1, 2005ASSIGNED TO LIE
Tuesday, October 4, 2005NOA MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, November 9, 2005STATEMENT OF USE PROCESSING COMPLETE
Friday, March 25, 2005APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, April 5, 2005LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, June 6, 2005PAPER RECEIVED
Wednesday, June 22, 2005NOTICE OF PUBLICATION
Tuesday, July 12, 2005PUBLISHED FOR OPPOSITION
Wednesday, October 26, 2005TEAS STATEMENT OF USE RECEIVED
Wednesday, October 26, 2005USE AMENDMENT FILED
Tuesday, May 23, 2006ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, December 1, 2005SU - NON-FINAL ACTION - WRITTEN
Thursday, December 1, 2005NON-FINAL ACTION E-MAILED
Friday, February 10, 2006ASSIGNED TO EXAMINER
Wednesday, February 15, 2006TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, February 15, 2006TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, February 15, 2006CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, March 2, 2006TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, February 17, 2006TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, February 17, 2006ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, July 25, 2006REGISTERED-PRINCIPAL REGISTER
Wednesday, January 5, 2011ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, May 26, 2006ASSIGNED TO LIE
Monday, June 12, 2006LAW OFFICE REGISTRATION REVIEW COMPLETED
Wednesday, September 27, 2006AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, August 13, 2007TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, January 16, 2008TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, January 16, 2008ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, July 8, 2008TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, July 8, 2008ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, January 24, 2013TEAS SECTION 8 & 15 RECEIVED
Thursday, February 7, 2013CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, February 7, 2013NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Wednesday, January 12, 2011ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, February 16, 2011ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, November 2, 2011AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, November 23, 2011TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, November 23, 2011APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, December 19, 2012AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Thursday, February 7, 2013REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Saturday, July 25, 2015COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, October 5, 2016NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, December 24, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, February 11, 2013TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, February 11, 2013APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, July 21, 2016TEAS SECTION 8 & 9 RECEIVED
Wednesday, October 5, 2016CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, October 5, 2016REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, October 5, 2016REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, December 24, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, July 25, 2025COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, December 24, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, December 24, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, December 24, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED

Related Keywords


down deodorant antiperspirant