IT PAYS TO KEEP THINGS SIMPLE Trademark

Trademark Overview

On Monday, July 27, 2015, a trademark application was filed for IT PAYS TO KEEP THINGS SIMPLE with the United States Patent and Trademark Office. The USPTO has given the IT PAYS TO KEEP THINGS SIMPLE trademark a serial number of 86705825. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Friday, August 12, 2022. This trademark is owned by Great American Life Insurance Company. The IT PAYS TO KEEP THINGS SIMPLE trademark is filed in the Insurance & Financial Services category with the following description:

Annuity underwriting
it pays to keep things simple

General Information

Serial Number86705825
Word MarkIT PAYS TO KEEP THINGS SIMPLE
Filing DateMonday, July 27, 2015
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateFriday, August 12, 2022
Registration Number4957460
Registration DateTuesday, May 10, 2016
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 15, 2015

Trademark Statements

Goods and ServicesAnnuity underwriting

Classification Information

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateSaturday, August 1, 2015
Primary Code036
First Use Anywhere DateMonday, January 4, 2016
First Use In Commerce DateMonday, January 4, 2016

Trademark Owner History

Party NameMASSMUTUAL ASCEND LIFE INSURANCE COMPANY
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressCINCINNATI, OH 45202
Party NameGreat American Life Insurance Company
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressCincinnati, OH 45202
Party NameGreat American Life Insurance Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressCincinnati, OH 45202
Party NameGreat American Life Insurance Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressCincinnati, OH 45202

Trademark Events

Event DateEvent Description
Thursday, November 5, 2015ASSIGNED TO EXAMINER
Friday, July 31, 2015NEW APPLICATION ENTERED
Saturday, August 1, 2015NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, November 5, 2015APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, November 25, 2015NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, December 15, 2015PUBLISHED FOR OPPOSITION
Tuesday, December 15, 2015OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, February 9, 2016NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, February 22, 2016TEAS STATEMENT OF USE RECEIVED
Monday, February 22, 2016USE AMENDMENT FILED
Monday, March 28, 2016CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, March 31, 2016STATEMENT OF USE PROCESSING COMPLETE
Friday, April 1, 2016ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, April 2, 2016NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, May 10, 2016REGISTERED-PRINCIPAL REGISTER
Monday, May 10, 2021COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Thursday, February 24, 2022TEAS SECTION 8 & 15 RECEIVED
Friday, August 12, 2022CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, August 12, 2022REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, August 12, 2022NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Thursday, December 22, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, December 22, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, December 22, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, December 22, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, December 22, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Sunday, May 11, 2025COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, February 22, 2023AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Related Keywords

simple things keep pays underwriting annuity