IT PAYS TO DISCOVER Trademark
Trademark Overview
On Monday, May 11, 1992, a trademark application was filed for IT PAYS TO DISCOVER with the United States Patent and Trademark Office. The USPTO has given the IT PAYS TO DISCOVER trademark a serial number of 74274257. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Saturday, March 13, 2004. This trademark is owned by Sears, Roebuck and Co.. The IT PAYS TO DISCOVER trademark is filed in the Insurance & Financial Services category with the following description:
financial services; namely, proprietary credit card services
General Information
| Serial Number | 74274257 |
| Word Mark | IT PAYS TO DISCOVER |
| Filing Date | Monday, May 11, 1992 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Saturday, March 13, 2004 |
| Registration Number | 1775474 |
| Registration Date | Tuesday, June 8, 1993 |
| Mark Drawing | 3S15 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 16, 1993 |
Trademark Statements
| Certificate of Correction for Registration | IN THE STATEMENT, COLUMN 1, LINE 1, "NOVUS CREDIT SERVICES INC. (DELAWARE CORPORATION) 2500 LAKE COOK ROAD, RIVERWOODS, IL 60015, BY CHANGE OF NAME FROM" SHOULD BE INSERTED. |
| Description of Mark | The matter shown by the dotted line is not a part of the mark but serves to show the position of a part of the mark. |
| Goods and Services | financial services; namely, proprietary credit card services |
| Lining/Stippling Statement | The drawing is lined for the colors orange, brown and yellow. |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, March 13, 2004 |
| Primary Code | 036 |
| First Use Anywhere Date | Thursday, March 31, 1988 |
| First Use In Commerce Date | Thursday, March 31, 1988 |
Trademark Owner History
| Party Name | NOVUS CREDIT SERVICES INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | RIVERWOODS, IL 60015 |
| Party Name | SEARS CONSUMER FINANCIAL CORPORATION |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Riverwoods, IL 60015 |
| Party Name | SEARS CONSUMER FINANCIAL CORPORATION |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Riverwoods, IL 60015 |
| Party Name | Sears, Roebuck and Co. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Chicago, IL 60684 |
Trademark Events
| Event Date | Event Description |
| Saturday, March 13, 2004 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Tuesday, January 21, 2003 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, March 31, 1999 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, November 13, 1998 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Monday, February 7, 1994 | CORRECTION UNDER SECTION 7 ¿ PROCESSED |
| Thursday, July 29, 1993 | SEC 7 REQUEST FILED |
| Tuesday, June 8, 1993 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 16, 1993 | PUBLISHED FOR OPPOSITION |
| Friday, February 12, 1993 | NOTICE OF PUBLICATION |
| Monday, January 11, 1993 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 14, 1992 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Thursday, October 8, 1992 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, July 16, 1992 | NON-FINAL ACTION MAILED |
| Monday, July 13, 1992 | ASSIGNED TO EXAMINER |
