IT PAYS TO DISCOVER Trademark

Trademark Overview


On Monday, February 3, 1992, a trademark application was filed for IT PAYS TO DISCOVER with the United States Patent and Trademark Office. The USPTO has given the IT PAYS TO DISCOVER trademark a serial number of 74242310. The federal status of this trademark filing is REGISTERED AND RENEWED as of Wednesday, July 26, 2023. This trademark is owned by Sears, Roebuck and Co.. The IT PAYS TO DISCOVER trademark is filed in the Insurance & Financial Services category with the following description:

financial services; namely, proprietary credit card services
it pays to discover

General Information


Serial Number74242310
Word MarkIT PAYS TO DISCOVER
Filing DateMonday, February 3, 1992
Status800 - REGISTERED AND RENEWED
Status DateWednesday, July 26, 2023
Registration Number1714156
Registration DateTuesday, September 8, 1992
Mark Drawing1 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, June 16, 1992

Trademark Statements


Goods and Servicesfinancial services; namely, proprietary credit card services

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes102
Class Status Code6 - Active
Class Status DateTuesday, March 3, 1992
Primary Code036
First Use Anywhere DateThursday, March 31, 1988
First Use In Commerce DateThursday, March 31, 1988

Trademark Owner History


Party NameCAPITAL ONE FINANCIAL CORPORATION
Party Type44 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressRICHMOND, VA 23238

Party NameDISCOVER FINANCIAL SERVICES
Party Type43 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressRIVERWOODS, IL 60015

Party NameDISCOVER FINANCIAL SERVICES
Party Type42 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressRIVERWOODS, IL 60015

Party NameNOVUS CREDIT SERVICES INC.
Party Type41 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressRIVERWOODS, IL 60015

Party NameSEARS CONSUMER FINANCIAL CORPORATION
Party Type40 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressRIVERWOODS, IL 60015

Party NameSears, Roebuck and Co.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressChicago, IL 60684

Party NameSears, Roebuck and Co.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressChicago, IL 60684

Party NameSears, Roebuck and Co.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressChicago, IL 60684

Trademark Events


Event DateEvent Description
Tuesday, June 16, 1992PUBLISHED FOR OPPOSITION
Wednesday, March 18, 1992ASSIGNED TO EXAMINER
Monday, March 23, 1992APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, May 15, 1992NOTICE OF PUBLICATION
Tuesday, September 8, 1992REGISTERED-PRINCIPAL REGISTER
Friday, September 4, 1998REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Tuesday, December 22, 1998POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Thursday, November 4, 1999REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, August 15, 2002PAPER RECEIVED
Thursday, August 15, 2002REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Thursday, November 7, 2002POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Friday, November 22, 2002PAPER RECEIVED
Friday, November 22, 2002RESPONSE RECEIVED TO POST REG. ACTION - SEC. 9
Wednesday, January 15, 2003REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, January 15, 2003REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Tuesday, January 21, 2003TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, October 27, 2004TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, October 29, 2004PAPER RECEIVED
Wednesday, September 20, 2006REVIEW OF CORRESPONDENCE COMPLETE
Wednesday, April 25, 2007AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, April 25, 2007AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, April 24, 2012CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, February 20, 2008CASE FILE IN TICRS
Monday, April 2, 2012TEAS SECTION 8 & 9 RECEIVED
Tuesday, April 24, 2012REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, April 24, 2012REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Tuesday, April 24, 2012NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, August 2, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, June 22, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, June 22, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, June 22, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, June 22, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, June 22, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, September 8, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, February 11, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, February 11, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, February 11, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, February 11, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, February 11, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, November 15, 2022TEAS SECTION 8 & 9 RECEIVED
Sunday, June 11, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Sunday, June 11, 2023POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Monday, July 17, 2023TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Wednesday, July 26, 2023REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, July 26, 2023REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Thursday, August 14, 2025AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, July 26, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED