IT PAYS TO BE YOU. Trademark

Trademark Overview


On Friday, December 8, 2017, a trademark application was filed for IT PAYS TO BE YOU. with the United States Patent and Trademark Office. The USPTO has given the IT PAYS TO BE YOU. trademark a serial number of 87713710. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Tuesday, January 16, 2024. This trademark is owned by BlueOwl, LLC. The IT PAYS TO BE YOU. trademark is filed in the Insurance & Financial Services category with the following description:

Insurance services, namely, underwriting, issuance and administration of property and casualty insurance
it pays to be you.

General Information


Serial Number87713710
Word MarkIT PAYS TO BE YOU.
Filing DateFriday, December 8, 2017
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateTuesday, January 16, 2024
Registration Number5518612
Registration DateTuesday, July 17, 2018
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 1, 2018

Trademark Statements


Goods and ServicesInsurance services, namely, underwriting, issuance and administration of property and casualty insurance

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, December 19, 2017
Primary Code036
First Use Anywhere DateMonday, November 6, 2017
First Use In Commerce DateMonday, November 6, 2017

Trademark Owner History


Party NameHIROAD ASSURANCE COMPANY
Party Type33 - New Owner After Registration
Legal Entity Type99 - Other
AddressBLOOMINGTON, IL 61710

Party NameQUANATA, LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressSAN FRANCISCO, CA 94104

Party NameHIROAD ASSURANCE COMPANY
Party Type31 - New Owner After Registration
Legal Entity Type11 - Company
AddressBLOOMINGTON, IL 61710

Party NameBlueOwl, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressSan Francisco, CA 94104

Party NameBlueOwl, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressSan Francisco, CA 94104

Party NameBlueOwl, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSan Francisco, CA 94104

Trademark Events


Event DateEvent Description
Wednesday, February 14, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, January 16, 2024NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, January 16, 2024REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, January 16, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, December 6, 2023AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Thursday, July 20, 2023TEAS SECTION 8 & 15 RECEIVED
Monday, July 17, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, February 3, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, February 3, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Friday, February 3, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, February 3, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, June 25, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, June 25, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, June 25, 2021TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Friday, June 25, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, June 25, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, June 25, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, May 6, 2020AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, July 17, 2018REGISTERED-PRINCIPAL REGISTER
Tuesday, May 1, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, May 1, 2018PUBLISHED FOR OPPOSITION
Wednesday, April 11, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, March 22, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, March 20, 2018ASSIGNED TO EXAMINER
Tuesday, December 19, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, December 12, 2017NEW APPLICATION ENTERED