IT PAYS TO BE $MART Trademark

Trademark Overview


On Thursday, March 21, 2013, a trademark application was filed for IT PAYS TO BE $MART with the United States Patent and Trademark Office. The USPTO has given the IT PAYS TO BE $MART trademark a serial number of 85882339. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, July 10, 2020. This trademark is owned by SmartPak Equine, LLC. The IT PAYS TO BE $MART trademark is filed in the Advertising, Business and Retail Services category with the following description:

Mail order catalog services featuring equine and canine products; On-line retail store services featuring equine and canine products
it pays to be $mart

General Information


Serial Number85882339
Word MarkIT PAYS TO BE $MART
Filing DateThursday, March 21, 2013
Status710 - CANCELLED - SECTION 8
Status DateFriday, July 10, 2020
Registration Number4442894
Registration DateTuesday, December 3, 2013
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 17, 2013

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesMail order catalog services featuring equine and canine products; On-line retail store services featuring equine and canine products

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, July 10, 2020
Primary Code035
First Use Anywhere DateFriday, April 1, 2011
First Use In Commerce DateFriday, April 1, 2011

Trademark Owner History


Party NameSmartPak Equine, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressPlymouth, MA 02184

Party NameSmartPak Equine, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressPlymouth, MA 02184

Party NameSmartPak Equine, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressPlymouth, MA 02184

Trademark Events


Event DateEvent Description
Friday, July 10, 2020CANCELLED SEC. 8 (6-YR)
Wednesday, December 18, 2019ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, February 12, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, February 12, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, December 3, 2018COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, July 24, 2015TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, July 20, 2015ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, July 20, 2015TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, June 23, 2015ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, June 23, 2015TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, December 3, 2013REGISTERED-PRINCIPAL REGISTER
Tuesday, September 17, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 17, 2013PUBLISHED FOR OPPOSITION
Wednesday, August 28, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, August 13, 2013LAW OFFICE PUBLICATION REVIEW COMPLETED
Friday, August 2, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, July 31, 2013EXAMINER'S AMENDMENT ENTERED
Wednesday, July 31, 2013NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, July 31, 2013EXAMINERS AMENDMENT E-MAILED
Wednesday, July 31, 2013EXAMINERS AMENDMENT -WRITTEN
Wednesday, July 10, 2013TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, July 10, 2013CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, July 10, 2013ASSIGNED TO LIE
Friday, July 5, 2013TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, June 21, 2013NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, June 21, 2013NON-FINAL ACTION E-MAILED
Friday, June 21, 2013NON-FINAL ACTION WRITTEN
Thursday, June 20, 2013ASSIGNED TO EXAMINER
Tuesday, March 26, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Monday, March 25, 2013NEW APPLICATION ENTERED IN TRAM