| Serial Number | 77700815 |
| Word Mark | IT PAYS TO BE IN THE LOOP |
| Filing Date | Friday, March 27, 2009 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, January 27, 2017 |
| Registration Number | 3808102 |
| Registration Date | Tuesday, June 22, 2010 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 28, 2009 |
| Goods and Services | Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; providing incentive award programs for customers through the issuance and processing of loyalty cards and discount cards for frequent use of participating businesses; incentive award programs to promote the sale of products and services of others; consumer loyalty services for commercial, promotional, and/or advertising purposes, namely, administration of frequent buyer program that allows members to redeem purchase points for discounts or awards offered by the loyalty program; administration of a program for enabling participants to obtain discounts on goods and receive improved services; sales promotion for others provided through the distribution and the administration of privileged user cards; and retail store services in the field of convenience store items and fuel featuring a bonus incentive program for customers |
| Goods and Services | Gas refueling service station services for vehicles and automobile service station services featuring a bonus incentive program for customers |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, January 27, 2017 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, February 28, 2009 |
| First Use In Commerce Date | Saturday, February 28, 2009 |
| International Class | 037 - Building construction; repair; installation services. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, January 27, 2017 |
| Primary Code | 037 |
| First Use Anywhere Date | Saturday, February 28, 2009 |
| First Use In Commerce Date | Saturday, February 28, 2009 |
| Party Name | Highlands Override, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Portsmouth, NH 03801 |
| Party Name | Highlands Override, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Portsmouth, NH 03801 |
| Party Name | Highlands Override, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Portsmouth, NH 03801 |
| Event Date | Event Description |
| Friday, January 27, 2017 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, June 22, 2010 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 18, 2010 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE MAILED |
| Monday, May 17, 2010 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Monday, May 17, 2010 | ASSIGNED TO LIE |
| Friday, May 7, 2010 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Monday, May 3, 2010 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, April 16, 2010 | USE AMENDMENT FILED |
| Saturday, May 1, 2010 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, April 16, 2010 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, October 20, 2009 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, July 28, 2009 | PUBLISHED FOR OPPOSITION |
| Wednesday, July 8, 2009 | NOTICE OF PUBLICATION |
| Tuesday, June 23, 2009 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, June 17, 2009 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 17, 2009 | ASSIGNED TO EXAMINER |
| Monday, April 6, 2009 | PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED |
| Friday, April 3, 2009 | ASSIGNED TO LIE |
| Thursday, April 2, 2009 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Tuesday, March 31, 2009 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Tuesday, March 31, 2009 | NEW APPLICATION ENTERED IN TRAM |