IT NOW! Trademark

Trademark Overview


On Tuesday, February 24, 2026, a trademark application was filed for IT NOW! with the United States Patent and Trademark Office. The USPTO has given the IT NOW! trademark a serial number of 99668334. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, February 24, 2026. This trademark is owned by ITAÚ UNIBANCO S.A.. The IT NOW! trademark is filed in the Insurance & Financial Services category with the following description:

Advisory, consultancy and information related to investment funds processing in the corporate sector; advisory, consultancy and specialized information related to private pension funds, namely, investment information; financial consultancy; financial management; financial information; financial affairs, namely, analysis services; monetary affairs, namely, financial information; financial analysis; investment funds consultation; administration services of financial affairs, namely, providing portfolio management services to others; consulting services in the field of business capitalization services; financial affairs and monetary affairs, namely, financial information, management and analysis services; financial information in the nature of rates of exchange; financial information provided by electronic means; financial information processing; financial information and advisory services; financial information and evaluations; financial information services provided on-line from a compu...
it now!

General Information


Serial Number99668334
Word MarkIT NOW!
Filing DateTuesday, February 24, 2026
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateTuesday, February 24, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Description of MarkThe mark consists of the words "it now" in stylized blue font followed by an exclamation point, with the dot in the letter "i" and the dot in the exclamation point in orange.
Goods and ServicesAdvisory, consultancy and information related to investment funds processing in the corporate sector; advisory, consultancy and specialized information related to private pension funds, namely, investment information; financial consultancy; financial management; financial information; financial affairs, namely, analysis services; monetary affairs, namely, financial information; financial analysis; investment funds consultation; administration services of financial affairs, namely, providing portfolio management services to others; consulting services in the field of business capitalization services; financial affairs and monetary affairs, namely, financial information, management and analysis services; financial information in the nature of rates of exchange; financial information provided by electronic means; financial information processing; financial information and advisory services; financial information and evaluations; financial information services provided on-line from a computer database or a global computer network, namely, providing information in the field of financial classification of companies and securities; financial research and information services; financial services, namely, providing information in the fields of foreign currency, commodities, financial derivatives, interest rate products, and equities via the internet and intranet systems; insurance and financial information and consultancy services; providing financial information; providing information and advice in the field of finance; providing information and research in the field of finance and financial investments; providing information in the field of financial stock and equity markets; providing investors with financial information; financial services, namely, investment advice, investment management, investment consultation; fund investment consultation; finance administration
Indication of Colors claimedThe color(s) blue and orange is/are claimed as a feature of the mark.

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, February 24, 2026
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameITAÚ UNIBANCO S.A.
Party Type10 - Original Applicant
Legal Entity Type85 - NOT AVAILABLE
AddressCITY AND STATE OF SÃO PAULO
BR

Trademark Events


Event DateEvent Description
Tuesday, February 24, 2026NEW APPLICATION ENTERED
Tuesday, February 24, 2026APPLICATION FILING RECEIPT MAILED