IT NOW! Trademark

Trademark Overview


On Friday, June 17, 2011, a trademark application was filed for IT NOW! with the United States Patent and Trademark Office. The USPTO has given the IT NOW! trademark a serial number of 85349169. The federal status of this trademark filing is SECTION 8 - ACCEPTED as of Friday, July 15, 2022. This trademark is owned by ITAÚ UNIBANCO S.A.. The IT NOW! trademark is filed in the Insurance & Financial Services category with the following description:

[ Financial services, namely, management of investment funds for others; financial services in the nature of management of retirement and pension funds for others; mutual funds brokerage; ] advisory, consultancy and information related to investment funds processing in the corporate sector; [ financial services, namely, constitution and administration of investment funds; ] advisory, consultancy and specialized information related to private pension funds, namely, investment information; [ capital investments services; ] financial consultancy; financial management; financial information; [ raising banks, namely, savings bank services; banking services; ] financial affairs, namely, analysis services; monetary affairs, namely, financial information; [ real estate affairs, namely, real estate brokerage; ] financial analysis; [ banking investments services; financial evaluation for insurance purposes; ] investment funds consultation; [ capital investments consulting; monetary exchange oper...
it now!

General Information


Serial Number85349169
Word MarkIT NOW!
Filing DateFriday, June 17, 2011
Status701 - SECTION 8 - ACCEPTED
Status DateFriday, July 15, 2022
Registration Number4834269
Registration DateTuesday, October 20, 2015
Mark Drawing5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, July 7, 2015

Trademark Statements


Description of MarkThe mark consists of the words "it now" in stylized blue font followed by an exclamation point, with the dot in the letter "i" and the dot in the exclamation point in orange.
Goods and Services[ Financial services, namely, management of investment funds for others; financial services in the nature of management of retirement and pension funds for others; mutual funds brokerage; ] advisory, consultancy and information related to investment funds processing in the corporate sector; [ financial services, namely, constitution and administration of investment funds; ] advisory, consultancy and specialized information related to private pension funds, namely, investment information; [ capital investments services; ] financial consultancy; financial management; financial information; [ raising banks, namely, savings bank services; banking services; ] financial affairs, namely, analysis services; monetary affairs, namely, financial information; [ real estate affairs, namely, real estate brokerage; ] financial analysis; [ banking investments services; financial evaluation for insurance purposes; ] investment funds consultation; [ capital investments consulting; monetary exchange operations; fiduciary services, namely, fiduciary representative services; ] administration services of financial affairs, namely, providing portfolio management services to others; consulting services in the field of business capitalization services; [ securities brokerage; electronic transfer of funds; financial services, namely, issuance of bonds and securities; stock exchange quotation; banking services via remote access, namely, home banking; ] financial affairs and monetary affairs, namely, financial information, management and analysis services; financial information in the nature of rates of exchange; financial information provided by electronic means; financial information processing; financial information and advisory services; financial information and evaluations; financial information services provided on-line from a computer database or a global computer network, namely, providing information in the field of financial classification of companies and securities; financial research and information services; financial services, namely, providing information in the fields of foreign currency, commodities, financial derivatives, interest rate products, and equities via the internet and intranet systems; insurance and financial information and consultancy services; [ providing a web site featuring personal financial information and financial advice; ] providing financial information; providing information and advice in the field of finance, [ financial investments, financial valuations, and the financial aspects of retirement; providing information on government financial assistance programs; ] providing information and research in the field of finance and financial investments; providing information in the field of financial stock and equity markets; providing investors with financial information; [ providing on-line information in the field of charitable monetary giving through financial and estate planning; provision of financial information; provision of financial information relating to the finance industry involved in environmentally focused investments; financial planning for retirement; establishing mutual funds for others; mutual fund brokerage; mutual fund distribution; mutual fund investment; mutual funds and capital investment; providing a web site where users can post ratings, reviews and recommendations on stocks, bonds, mutual funds and other financial instruments; annuity services, namely, account and investment administration and the investment and distribution of annuity funds; financial and investment services, namely, management and brokerage in the fields of stocks, bonds, options, commodities, futures and other securities, and the investment of funds of others; financial services, namely, investment fund transfer and transaction services; financial services, namely, a total portfolio offering for high net worth clients consisting of both separate accounts and mutual funds for equity and fixed income investments; financial services, namely, administration of transactions involving funds drawn from securities, stocks, funds, equities, bonds, cash, or other types of financial investments in retirement plans using a credit or debit card over a global data network; ] financial services, namely, investment advice, investment management, investment consultation [ and investment of funds for others, including private and public equity and debt investment services; financial services, namely, administration of transactions involving funds drawn from securities, stocks, funds, equities, bonds, cash, or other types of financial investments in retirement plans using a check or negotiable order of withdrawal over a global data network; ] fund investment consultation; [ fund investment services featuring securities offered according to previously established criteria in order to maintain a predetermined level of payments to the account holder; fund investment services featuring the trading of an account holder's securities according to previously established criteria in order to maintain a predetermined level of payments to the account holder; funds investment; hedge fund investment services; investment of funds for others; management of a capital investment fund; private equity fund investment services; real estate funds investment services; capital investments finances; ] financial consultancy; finance administration [ ; savings bank services; savings banks; remote electronic banking services via a global computer network ]
Indication of Colors claimedThe color(s) blue and orange is/are claimed as a feature of the mark.

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, June 22, 2011
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameITAÚ UNIBANCO S.A.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSÃO PAULO
BR

Party NameITAÚ UNIBANCO S.A.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSÃO PAULO
BR

Party NameITAÚ UNIBANCO S.A.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSÃO PAULO
BR

Trademark Events


Event DateEvent Description
Friday, July 15, 2022NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Friday, July 15, 2022REGISTERED - SEC. 8 (6-YR) ACCEPTED
Wednesday, July 13, 2022CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, February 4, 2022TEAS SECTION 8 RECEIVED
Tuesday, October 20, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, January 11, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, October 20, 2015REGISTERED-PRINCIPAL REGISTER
Monday, September 14, 20151(B) BASIS DELETED; PROCEED TO REGISTRATION
Monday, September 14, 2015NOTICE OF ALLOWANCE CANCELLED
Tuesday, September 1, 2015NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, July 7, 2015OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 7, 2015PUBLISHED FOR OPPOSITION
Wednesday, June 17, 2015NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, June 2, 2015LAW OFFICE PUBLICATION REVIEW COMPLETED
Sunday, May 31, 2015ASSIGNED TO LIE
Wednesday, May 20, 2015APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, April 23, 2015NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, April 23, 2015NON-FINAL ACTION E-MAILED
Thursday, April 23, 2015NON-FINAL ACTION WRITTEN
Thursday, April 2, 2015TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, April 2, 2015CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, March 24, 2015TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Monday, October 27, 2014NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED
Monday, October 27, 2014INQUIRY TO SUSPENSION E-MAILED
Monday, October 27, 2014SUSPENSION INQUIRY WRITTEN
Tuesday, October 7, 2014SUSPENSION CHECKED ¿ TO ATTORNEY FOR ACTION
Monday, March 31, 2014NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Monday, March 31, 2014LETTER OF SUSPENSION E-MAILED
Monday, March 31, 2014SUSPENSION LETTER WRITTEN
Tuesday, March 4, 2014TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, March 4, 2014CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, February 25, 2014TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Monday, September 16, 2013NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED
Monday, September 16, 2013INQUIRY TO SUSPENSION E-MAILED
Monday, September 16, 2013SUSPENSION INQUIRY WRITTEN
Tuesday, August 27, 2013SUSPENSION CHECKED ¿ TO ATTORNEY FOR ACTION
Friday, May 3, 2013ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, May 3, 2013TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, February 26, 2013NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Tuesday, February 26, 2013LETTER OF SUSPENSION E-MAILED
Tuesday, February 26, 2013SUSPENSION LETTER WRITTEN
Thursday, February 14, 2013TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, February 13, 2013CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, February 13, 2013TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Tuesday, August 28, 2012NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED
Tuesday, August 28, 2012INQUIRY TO SUSPENSION E-MAILED
Tuesday, August 28, 2012SUSPENSION INQUIRY WRITTEN
Wednesday, August 8, 2012SUSPENSION CHECKED ¿ TO ATTORNEY FOR ACTION
Friday, January 27, 2012NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Friday, January 27, 2012LETTER OF SUSPENSION E-MAILED
Friday, January 27, 2012SUSPENSION LETTER WRITTEN
Thursday, January 5, 2012TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, January 5, 2012CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, December 15, 2011TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, October 5, 2011NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, October 5, 2011NON-FINAL ACTION E-MAILED
Wednesday, October 5, 2011NON-FINAL ACTION WRITTEN
Wednesday, September 28, 2011ASSIGNED TO EXAMINER
Thursday, September 22, 2011TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, September 22, 2011CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, September 15, 2011ASSIGNED TO LIE
Tuesday, September 13, 2011TEAS VOLUNTARY AMENDMENT RECEIVED
Wednesday, June 22, 2011NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Tuesday, June 21, 2011NEW APPLICATION ENTERED IN TRAM