IT IS WHAT IT IS IT BE WHAT IT BE WE ARE: GENERATION Z Trademark

Trademark Overview


On Thursday, February 25, 2021, a trademark application was filed for IT IS WHAT IT IS IT BE WHAT IT BE WE ARE: GENERATION Z with the United States Patent and Trademark Office. The USPTO has given the IT IS WHAT IT IS IT BE WHAT IT BE WE ARE: GENERATION Z trademark a serial number of 90547757. The federal status of this trademark filing is SECOND EXTENSION - GRANTED as of Thursday, March 13, 2025. The IT IS WHAT IT IS IT BE WHAT IT BE WE ARE: GENERATION Z trademark is filed in the Paper & Printed Material Products category with the following description:

Printed magazines in the field of lifestyle, entertainment, music and pop culture; Printed general feature magazines; Printed matter, namely, newspapers, photographs, magazines, books, printed periodicals, newsletters, and brochures all in the fields of securities, options and other financial instruments
it is what it is it be what it be we are: generation z

General Information


Serial Number90547757
Word MarkIT IS WHAT IT IS IT BE WHAT IT BE WE ARE: GENERATION Z
Filing DateThursday, February 25, 2021
Status731 - SECOND EXTENSION - GRANTED
Status DateThursday, March 13, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 16, 2024

Trademark Statements


Goods and ServicesPrinted magazines in the field of lifestyle, entertainment, music and pop culture; Printed general feature magazines; Printed matter, namely, newspapers, photographs, magazines, books, printed periodicals, newsletters, and brochures all in the fields of securities, options and other financial instruments

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateThursday, May 27, 2021
Primary Code016
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameNOT AVAILABLE
Party Type20 - Owner at Publication
Legal Entity Type01 - Individual
AddressNew York, NY 10022

Party NameNOT AVAILABLE
Party Type10 - Original Applicant
Legal Entity Type01 - Individual
AddressNew York, NY 10022

Trademark Events


Event DateEvent Description
Monday, March 1, 2021NEW APPLICATION ENTERED
Thursday, May 27, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, September 20, 2021ASSIGNED TO EXAMINER
Monday, September 20, 2021NON-FINAL ACTION WRITTEN
Monday, September 20, 2021NON-FINAL ACTION E-MAILED
Monday, September 20, 2021NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, March 21, 2022TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, March 21, 2022CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, March 22, 2022TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, April 4, 2022FINAL REFUSAL WRITTEN
Monday, April 4, 2022FINAL REFUSAL E-MAILED
Monday, April 4, 2022NOTIFICATION OF FINAL REFUSAL EMAILED
Tuesday, October 4, 2022TEAS REQUEST FOR RECONSIDERATION RECEIVED
Monday, November 21, 2022ASSIGNED TO LIE
Monday, November 21, 2022CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, November 21, 2022TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, December 7, 2022NON-FINAL ACTION WRITTEN
Wednesday, December 7, 2022NON-FINAL ACTION E-MAILED
Wednesday, December 7, 2022NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, March 7, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, March 8, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, March 8, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Sunday, April 2, 2023NON-FINAL ACTION WRITTEN
Sunday, April 2, 2023NON-FINAL ACTION E-MAILED
Sunday, April 2, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, July 3, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, July 3, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, July 3, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, August 2, 2023SUBSEQUENT FINAL REFUSAL WRITTEN
Wednesday, August 2, 2023SUBSEQUENT FINAL EMAILED
Wednesday, August 2, 2023NOTIFICATION OF SUBSEQUENT FINAL EMAILED
Friday, December 8, 2023EXAMINERS AMENDMENT -WRITTEN
Friday, December 8, 2023EXAMINERS AMENDMENT E-MAILED
Friday, December 8, 2023NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, December 8, 2023EXAMINER'S AMENDMENT ENTERED
Friday, December 8, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, December 27, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 16, 2024PUBLISHED FOR OPPOSITION
Tuesday, January 16, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 12, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, September 12, 2024SOU TEAS EXTENSION RECEIVED
Friday, September 13, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, September 13, 2024SOU EXTENSION 1 FILED
Friday, September 13, 2024SOU EXTENSION 1 GRANTED
Wednesday, March 12, 2025SOU TEAS EXTENSION RECEIVED
Thursday, March 13, 2025SOU EXTENSION 2 FILED
Thursday, March 13, 2025SOU EXTENSION 2 GRANTED
Thursday, March 13, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED