IT IS WHAT IT IS DON'T MAKE IT WHAT IT AIN'T Trademark
Trademark Overview
On Monday, June 24, 2024, a trademark application was filed for IT IS WHAT IT IS DON'T MAKE IT WHAT IT AIN'T with the United States Patent and Trademark Office. The USPTO has given the IT IS WHAT IT IS DON'T MAKE IT WHAT IT AIN'T trademark a serial number of 98616562. The federal status of this trademark filing is ACTION CONTINUING FINAL - MAILED as of Sunday, November 9, 2025. This trademark is owned by Esyntrk Industries. The IT IS WHAT IT IS DON'T MAKE IT WHAT IT AIN'T trademark is filed in the Clothing & Apparel Products, Advertising and Business and Retail Services categories with the following description:
Advertising and marketing
Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms
General Information
| Serial Number | 98616562 |
| Word Mark | IT IS WHAT IT IS DON'T MAKE IT WHAT IT AIN'T |
| Filing Date | Monday, June 24, 2024 |
| Status | 649 - ACTION CONTINUING FINAL - MAILED |
| Status Date | Sunday, November 9, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Advertising and marketing |
| Goods and Services | Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms |
| Pseudo Mark | IT IS WHAT IT IS DO NOT MAKE IT WHAT IT IS NOT |
Classification Information
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 24, 2024 |
| Primary Code | 025 |
| First Use Anywhere Date | Saturday, June 3, 1995 |
| First Use In Commerce Date | Friday, May 1, 2020 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 24, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, June 3, 1995 |
| First Use In Commerce Date | Friday, May 1, 2020 |
Trademark Owner History
| Party Name | Esyntrk Industries |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Auburn Hills, MI 48321 |
Trademark Events
| Event Date | Event Description |
| Monday, June 24, 2024 | NEW APPLICATION ENTERED |
| Thursday, January 16, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, January 17, 2025 | ASSIGNED TO EXAMINER |
| Thursday, February 27, 2025 | NON-FINAL ACTION WRITTEN |
| Thursday, February 27, 2025 | NON-FINAL ACTION E-MAILED |
| Thursday, February 27, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Sunday, March 16, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Sunday, March 16, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Sunday, March 16, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, May 14, 2025 | FINAL REFUSAL WRITTEN |
| Wednesday, May 14, 2025 | FINAL REFUSAL E-MAILED |
| Wednesday, May 14, 2025 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Thursday, May 15, 2025 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Thursday, May 15, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, May 15, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Sunday, November 9, 2025 | ACTION REQ FOR RECON DENIED NO APPEAL FILED COUNTED NOT MAILED |
| Sunday, November 9, 2025 | ACTION FOR REQ FOR RECON DENIED NO APPEAL FILED E-MAILED |
| Sunday, November 9, 2025 | NOTIFICATION FOR REQ FOR RECON DENIED NO APPEAL FILED |
