IT HURTS TO WIN Trademark

Trademark Overview


On Wednesday, June 7, 2023, a trademark application was filed for IT HURTS TO WIN with the United States Patent and Trademark Office. The USPTO has given the IT HURTS TO WIN trademark a serial number of 98031687. The federal status of this trademark filing is THIRD EXTENSION - GRANTED as of Wednesday, November 12, 2025. This trademark is owned by Black Knight Sports and Entertainment LLC. The IT HURTS TO WIN trademark is filed in the Paper & Printed Material Products category with the following description:

paper; cardboard; printed matter, namely, paper signs, books, manuals, curricula, newsletters, informational cards and brochures in the field of hockey; book covers; printed photographs, namely, mounted and unmounted photographs; paper stationery; stationery; printed greeting cards; memo pads; sketch pads; printed calendars; wrapping paper; writing paper; cards, namely, blank note cards; printed posters; printed postcards; pen clips; paperweights; school supplies, namely, writing instruments, pens, pencils, mechanical pencils, erasers, markers, crayons, highlighter pens, folders for papers, paper notebooks, paper, drawing protractors, paper clips, pencil sharpeners, writing grips, glue for stationery use, and book marks; rubber erasers; paper-clips; stickers; erasers; checkbook covers; bookmarkers; coasters of paper or cardboard; writing instruments; drawing instruments; printed trading cards, other than for games; bumper stickers
it hurts to win

General Information


Serial Number98031687
Word MarkIT HURTS TO WIN
Filing DateWednesday, June 7, 2023
Status732 - THIRD EXTENSION - GRANTED
Status DateWednesday, November 12, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 26, 2024

Trademark Statements


Goods and Servicespaper; cardboard; printed matter, namely, paper signs, books, manuals, curricula, newsletters, informational cards and brochures in the field of hockey; book covers; printed photographs, namely, mounted and unmounted photographs; paper stationery; stationery; printed greeting cards; memo pads; sketch pads; printed calendars; wrapping paper; writing paper; cards, namely, blank note cards; printed posters; printed postcards; pen clips; paperweights; school supplies, namely, writing instruments, pens, pencils, mechanical pencils, erasers, markers, crayons, highlighter pens, folders for papers, paper notebooks, paper, drawing protractors, paper clips, pencil sharpeners, writing grips, glue for stationery use, and book marks; rubber erasers; paper-clips; stickers; erasers; checkbook covers; bookmarkers; coasters of paper or cardboard; writing instruments; drawing instruments; printed trading cards, other than for games; bumper stickers

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateTuesday, July 11, 2023
Primary Code016
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameBlack Knight Sports and Entertainment LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressLas Vegas, NV 89135

Party NameBlack Knight Sports and Entertainment LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressLas Vegas, NV 89135

Trademark Events


Event DateEvent Description
Saturday, June 10, 2023NEW APPLICATION ENTERED
Tuesday, July 11, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, August 21, 2023ASSIGNED TO EXAMINER
Monday, August 21, 2023NON-FINAL ACTION WRITTEN
Monday, August 21, 2023NON-FINAL ACTION E-MAILED
Monday, August 21, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, November 15, 2023APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
Wednesday, November 15, 2023APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
Tuesday, February 20, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, February 20, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, February 20, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, February 21, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, March 6, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, March 6, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 26, 2024PUBLISHED FOR OPPOSITION
Tuesday, March 26, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, May 21, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, November 14, 2024SOU TEAS EXTENSION RECEIVED
Thursday, November 14, 2024SOU EXTENSION 1 FILED
Thursday, November 14, 2024SOU EXTENSION 1 GRANTED
Thursday, November 14, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, November 14, 2024TEAS STATEMENT OF USE RECEIVED
Thursday, November 14, 2024TEAS REQUEST TO DIVIDE RECEIVED
Monday, February 10, 2025CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, March 18, 2025CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, March 18, 2025ITU OFFICE ACTION ISSUED FOR DIVISIONAL REQUEST
Friday, March 21, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, May 14, 2025CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, November 14, 2024DIVISIONAL REQUEST RECEIVED
Wednesday, May 14, 2025DIVISIONAL PROCESSING COMPLETE
Wednesday, May 14, 2025CORRECTED NOA E-MAILED
Wednesday, May 14, 2025SOU TEAS EXTENSION RECEIVED
Tuesday, May 14, 2024SOU EXTENSION 2 FILED
Thursday, June 12, 2025SOU EXTENSION 2 GRANTED
Friday, June 13, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, November 10, 2025SOU TEAS EXTENSION RECEIVED
Monday, November 10, 2025SOU EXTENSION 3 FILED
Wednesday, November 12, 2025SOU EXTENSION 3 GRANTED
Thursday, November 13, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED