| Serial Number | 88268691 |
| Word Mark | IT BEGINS HERE |
| Filing Date | Sunday, January 20, 2019 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Tuesday, November 18, 2025 |
| Registration Number | 5821385 |
| Registration Date | Tuesday, July 30, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 14, 2019 |
| Goods and Services | Entertainment services, namely, arranging and conducting of competitions in the field of college basketball regular-season and tournament games |
| Goods and Services | Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms; Hats; Polo shirts; Rugby shirts; Sweaters; Sweatshirts; T-shirts |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 12, 2019 |
| Primary Code | 025 |
| First Use Anywhere Date | Sunday, September 15, 2013 |
| First Use In Commerce Date | Sunday, September 15, 2013 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 12, 2019 |
| Primary Code | 041 |
| First Use Anywhere Date | Sunday, September 15, 2013 |
| First Use In Commerce Date | Sunday, September 15, 2013 |
| Party Name | The Missouri Valley Conference |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | St. Louis, MO 63103 |
| Party Name | The Missouri Valley Conference |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | St. Louis, MO 63103 |
| Party Name | The Missouri Valley Conference |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | St. Louis, MO 63103 |
| Event Date | Event Description |
| Wednesday, January 23, 2019 | NEW APPLICATION ENTERED |
| Tuesday, February 12, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, February 25, 2019 | TEAS AMENDMENT OF USE RECEIVED |
| Tuesday, February 26, 2019 | USE AMENDMENT FILED |
| Tuesday, February 26, 2019 | AMENDMENT TO USE PROCESSING COMPLETE |
| Monday, April 1, 2019 | ASSIGNED TO EXAMINER |
| Thursday, April 4, 2019 | USE AMENDMENT ACCEPTED |
| Thursday, April 4, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, April 5, 2019 | NOTICE OF ACCEPTANCE OF AMENDMENT TO ALLEGE USE E-MAILED |
| Wednesday, April 24, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 14, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 14, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 30, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, February 4, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, February 4, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, July 30, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, September 3, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, September 3, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, September 3, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, July 30, 2025 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, November 17, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, November 18, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, November 18, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |