IT! Trademark

Trademark Overview


On Tuesday, August 23, 2016, a trademark application was filed for IT! with the United States Patent and Trademark Office. The USPTO has given the IT! trademark a serial number of 87148004. The federal status of this trademark filing is REGISTERED as of Tuesday, September 10, 2019. This trademark is owned by Popgrotto, LLC. The IT! trademark is filed in the category with the following description:

Bath and beauty products, beer, beverages, clothing, collectibles in the nature of memorabilia related to musical concerts, films, art, and other popular culture events, cosmetics, electronic devices, eyewear, fabrics, fancy goods, food, footwear, fragrances, furniture, giftware in the nature of music memorabilia; handmade craft products in the nature of jewelry, clothing, namely, shirts, jackets, vests, hoodies, sweatshirts, sweaters, tops, t-shirts, tee shirts, tank tops, one-piece garments for babies, short sleeve shirts, long sleeve shirts, pants, jeans, trousers, swimwear, shorts, board shorts, dresses, skirts; headgear, namely, hats, caps; footwear, namely, sandals, flip-flops, sneakers, and socks; men's and women's underwear and lingerie; and men's, women's and unisex accessories, namely, neckties, gloves, scarves, stockings, and leg warmers, headgear, home décor products and home accessories, house and garden products, house wares and glass, jewelry, leather goods, mirrors, mu...
it!

General Information


Serial Number87148004
Word MarkIT!
Filing DateTuesday, August 23, 2016
Status700 - REGISTERED
Status DateTuesday, September 10, 2019
Registration Number5857816
Registration DateTuesday, September 10, 2019
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, November 13, 2018

Trademark Statements


Description of MarkThe mark consists of five hearts, one arranged at the top in the center, and four arranged below in a square. The top-center heart is white with a black outline, with the wording "it!" in stylized form, in white with a black outline. The middle left heart has horizontal bands extending across the heart, with the following colors in descending order: Red, Orange, Yellow, Green, Blue, Purple. The wording "it!" in stylized form, in black, appears in the center of the heart. The middle-right heart has a white beveled outline, and contains a camouflage pattern with the colors Green, Light Green, and Dark Green. In the center of the heart appears the wording "it!" in white, in stylized form. The bottom left heart consists of a stylized partial representation of the United States flag, wherein the wording "it!" in white, in stylized form appears in the middle of the heart. The bottom right heart consists of a stylized partial representation of the flag of Great Britain, wherein the wording "it!" in white, in stylized form appears in the middle of the heart.
Goods and ServicesBath and beauty products, beer, beverages, clothing, collectibles in the nature of memorabilia related to musical concerts, films, art, and other popular culture events, cosmetics, electronic devices, eyewear, fabrics, fancy goods, food, footwear, fragrances, furniture, giftware in the nature of music memorabilia; handmade craft products in the nature of jewelry, clothing, namely, shirts, jackets, vests, hoodies, sweatshirts, sweaters, tops, t-shirts, tee shirts, tank tops, one-piece garments for babies, short sleeve shirts, long sleeve shirts, pants, jeans, trousers, swimwear, shorts, board shorts, dresses, skirts; headgear, namely, hats, caps; footwear, namely, sandals, flip-flops, sneakers, and socks; men's and women's underwear and lingerie; and men's, women's and unisex accessories, namely, neckties, gloves, scarves, stockings, and leg warmers, headgear, home décor products and home accessories, house and garden products, house wares and glass, jewelry, leather goods, mirrors, musical instruments, kitchen and bath products, memorabilia in the nature of clothing and plates, ornaments, packaging, paper goods and printed matter, photographs, posters, laminates, badges, buttons, back stage and/or all-access passes to concerts, rubber goods, sacks and bags, smokers' articles, special textiles, sporting goods, textile materials, toys, vehicles, vintage gifts and merchandise in the nature of collectible and vintage memorabilia, namely, music memorabilia, wines and spirits, all originating substantially in the United States
Indication of Colors claimedThe color(s) Red, Orange, Yellow, Green, Light Green, Dark Green, Blue, Purple, Black, and White is/are claimed as a feature of the mark.
Certification Mark StatementThe certification mark, as used or intended to be used by persons authorized by the certifier, certifies or is intended to certify that the goods provided originate substantially in the United States.

Classification Information


International ClassA -
US Class CodesA
Class Status Code6 - Active
Class Status DateMonday, August 29, 2016
Primary CodeA
First Use Anywhere DateSunday, August 10, 2014
First Use In Commerce DateTuesday, March 31, 2015

Trademark Owner History


Party NameCNC PRODUCTIONS LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressLas Vegas, NV 89169

Party NamePopgrotto, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressLas Vegas, NV 89169

Party NamePopgrotto, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressLas Vegas, NV 89169

Party NamePopgrotto, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressLas Vegas, NV 89169

Trademark Events


Event DateEvent Description
Friday, December 9, 2016NON-FINAL ACTION WRITTEN
Friday, August 26, 2016NEW APPLICATION ENTERED
Monday, August 29, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, August 30, 2016NOTICE OF DESIGN SEARCH CODE E-MAILED
Thursday, November 3, 2016TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, November 3, 2016APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, December 2, 2016ASSIGNED TO EXAMINER
Friday, July 7, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, December 9, 2016NON-FINAL ACTION E-MAILED
Friday, December 9, 2016NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, February 15, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, May 16, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Saturday, June 10, 2017ASSIGNED TO LIE
Tuesday, June 13, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, June 13, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, July 7, 2017NON-FINAL ACTION WRITTEN
Friday, July 7, 2017NON-FINAL ACTION E-MAILED
Friday, February 23, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, October 20, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, January 4, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, January 4, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, January 4, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, January 22, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, February 6, 2018WITHDRAWN FROM PUB - OG REVIEW QUERY
Friday, February 16, 2018PREVIOUS ALLOWANCE COUNT WITHDRAWN
Friday, February 23, 2018NON-FINAL ACTION WRITTEN
Friday, February 23, 2018NON-FINAL ACTION E-MAILED
Wednesday, October 24, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, August 23, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, August 27, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, August 27, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, October 1, 2018EXAMINERS AMENDMENT -WRITTEN
Monday, October 1, 2018EXAMINERS AMENDMENT E-MAILED
Monday, October 1, 2018NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, October 1, 2018EXAMINER'S AMENDMENT ENTERED
Monday, October 1, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, October 5, 2018LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, July 24, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, July 24, 2019STATEMENT OF USE PROCESSING COMPLETE
Thursday, August 8, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, August 9, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, August 21, 2019ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, November 13, 2018PUBLISHED FOR OPPOSITION
Tuesday, November 13, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 8, 2019NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, March 7, 2019TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, July 2, 2019TEAS STATEMENT OF USE RECEIVED
Tuesday, July 2, 2019USE AMENDMENT FILED
Tuesday, September 10, 2019REGISTERED-PRINCIPAL REGISTER
Thursday, March 4, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, March 4, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, March 4, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, March 4, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, March 4, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Saturday, July 6, 2024TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Saturday, July 6, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Saturday, July 6, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Saturday, July 6, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Saturday, July 6, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, July 6, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, September 10, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, March 9, 2022AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP