ISCENTIAL Trademark

Trademark Overview


On Monday, February 26, 2024, a trademark application was filed for ISCENTIAL with the United States Patent and Trademark Office. The USPTO has given the ISCENTIAL trademark a serial number of 98421964. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Sunday, September 15, 2024. This trademark is owned by Barhorst Insurance Group LTD. The ISCENTIAL trademark is filed in the Advertising, Business and Retail Services and Insurance & Financial Services categories with the following description:

Insurance administration; Insurance agencies; Insurance agency and brokerage; Insurance brokerage; Insurance brokerage services; Insurance consultancy; Insurance consultancy services, namely, providing advice in the field of property and casualty insurance; Insurance consultation; Insurance information and consultancy; Insurance risk management; Insurance services, namely, underwriting, issuing and administration of life insurance; Insurance services, namely, writing property and casualty insurance; Consultancy services relating to insurance; Life insurance brokerage

Promotion of financial and insurance services, on behalf of third parties; Business management of insurance agencies and brokers on an outsourcing basis
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General Information


Serial Number98421964
Word MarkISCENTIAL
Filing DateMonday, February 26, 2024
Status641 - NON-FINAL ACTION - MAILED
Status DateSunday, September 15, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Description of MarkThe mark consists of The mark consists of a perfect square consisting of seven gray horizontal and vertical rectangles evenly spaced, encasing one blue vertical rectangle stylized as a person with slight notches for the arms and blue circle for the head..
Goods and ServicesInsurance administration; Insurance agencies; Insurance agency and brokerage; Insurance brokerage; Insurance brokerage services; Insurance consultancy; Insurance consultancy services, namely, providing advice in the field of property and casualty insurance; Insurance consultation; Insurance information and consultancy; Insurance risk management; Insurance services, namely, underwriting, issuing and administration of life insurance; Insurance services, namely, writing property and casualty insurance; Consultancy services relating to insurance; Life insurance brokerage
Indication of Colors claimedThe color(s) white, blue, and grey is/are claimed as a feature of the mark.
Goods and ServicesPromotion of financial and insurance services, on behalf of third parties; Business management of insurance agencies and brokers on an outsourcing basis

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, February 26, 2024
Primary Code035
First Use Anywhere DateThursday, November 17, 2011
First Use In Commerce DateThursday, November 17, 2011

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, February 26, 2024
Primary Code036
First Use Anywhere DateThursday, November 17, 2011
First Use In Commerce DateThursday, November 17, 2011

Trademark Owner History


Party NameBarhorst Insurance Group LTD
Party Type10 - Original Applicant
Legal Entity Type13 - Limited Partnership
AddressHouston, TX 77065

Trademark Events


Event DateEvent Description
Monday, February 26, 2024NEW APPLICATION ENTERED
Saturday, August 10, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Sunday, September 15, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Sunday, September 15, 2024NON-FINAL ACTION E-MAILED
Sunday, September 15, 2024NON-FINAL ACTION WRITTEN
Wednesday, August 21, 2024NOTICE OF DESIGN SEARCH CODE E-MAILED
Saturday, September 14, 2024ASSIGNED TO EXAMINER