ISCENTIAL Trademark

Trademark Overview


On Thursday, November 17, 2011, a trademark application was filed for ISCENTIAL with the United States Patent and Trademark Office. The USPTO has given the ISCENTIAL trademark a serial number of 85475112. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, March 17, 2023. This trademark is owned by Barhorst Insurance Group LTD. The ISCENTIAL trademark is filed in the Advertising, Business and Retail Services and Insurance & Financial Services categories with the following description:

Consulting and information concerning insurance; Financial consultancy and insurance consultancy; Financial evaluation for insurance purposes; Insurance agencies; Insurance agency and brokerage; Insurance and financial information and consultancy services; Insurance brokerage; Insurance brokerage services; Insurance consultancy; Insurance consultancy services, namely, providing advice in the field of property and casualty insurance; Insurance information; Insurance information and consultancy; Insurance premium rate computing; Insurance services, namely, writing property and casualty insurance; Life insurance brokerage; Providing detailed information regarding available insurance products for commercial property and casualty, professional and personal lines; Providing information in insurance matters; Providing vehicle insurance rate quotes

Managing the operations of insurance agencies and brokers on an outsourcing basis; Promotion of financial and insurance services, on behalf of third parties
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General Information


Serial Number85475112
Word MarkISCENTIAL
Filing DateThursday, November 17, 2011
Status710 - CANCELLED - SECTION 8
Status DateFriday, March 17, 2023
Registration Number4203732
Registration DateTuesday, September 4, 2012
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, March 6, 2012

Trademark Statements


Description of MarkThe mark consists of the word "ISCENTIAL" in blue and a design element to the left of the wording comprising a perfect square consisting of seven gray rectangles evenly spaced. The rectangles encase one blue rectangle stylized as a person with slight notches for the arms and a blue circle for the head.
Goods and ServicesConsulting and information concerning insurance; Financial consultancy and insurance consultancy; Financial evaluation for insurance purposes; Insurance agencies; Insurance agency and brokerage; Insurance and financial information and consultancy services; Insurance brokerage; Insurance brokerage services; Insurance consultancy; Insurance consultancy services, namely, providing advice in the field of property and casualty insurance; Insurance information; Insurance information and consultancy; Insurance premium rate computing; Insurance services, namely, writing property and casualty insurance; Life insurance brokerage; Providing detailed information regarding available insurance products for commercial property and casualty, professional and personal lines; Providing information in insurance matters; Providing vehicle insurance rate quotes
Indication of Colors claimedThe color(s) blue, gray is/are claimed as a feature of the mark.
Goods and ServicesManaging the operations of insurance agencies and brokers on an outsourcing basis; Promotion of financial and insurance services, on behalf of third parties

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, March 17, 2023
Primary Code035
First Use Anywhere DateWednesday, February 15, 2012
First Use In Commerce DateWednesday, February 15, 2012

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, March 17, 2023
Primary Code036
First Use Anywhere DateWednesday, February 15, 2012
First Use In Commerce DateWednesday, February 15, 2012

Trademark Owner History


Party NameBarhorst Insurance Group LTD
Party Type30 - Original Registrant
Legal Entity Type13 - Limited Partnership
AddressHouston, TX 77065

Party NameBarhorst Insurance Group LTD
Party Type20 - Owner at Publication
Legal Entity Type13 - Limited Partnership
AddressHouston, TX 77065

Party NameBarhorst Insurance Group LTD
Party Type10 - Original Applicant
Legal Entity Type13 - Limited Partnership
AddressHouston, TX 77065

Trademark Events


Event DateEvent Description
Wednesday, April 10, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, April 10, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, April 10, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, March 17, 2023CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Saturday, September 4, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, July 31, 2018NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, July 31, 2018REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, July 30, 2018TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Thursday, July 26, 2018POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Thursday, July 26, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, July 16, 2018TEAS SECTION 8 & 15 RECEIVED
Monday, July 16, 2018TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, September 4, 2017COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, September 4, 2012REGISTERED-PRINCIPAL REGISTER
Tuesday, July 31, 2012NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Saturday, July 28, 2012LAW OFFICE REGISTRATION REVIEW COMPLETED
Saturday, July 28, 2012ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, July 5, 2012STATEMENT OF USE PROCESSING COMPLETE
Thursday, June 7, 2012USE AMENDMENT FILED
Friday, June 29, 2012CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, June 7, 2012TEAS STATEMENT OF USE RECEIVED
Tuesday, May 1, 2012NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, March 6, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 6, 2012PUBLISHED FOR OPPOSITION
Wednesday, February 15, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Saturday, January 28, 2012LAW OFFICE PUBLICATION REVIEW COMPLETED
Friday, January 27, 2012ASSIGNED TO LIE
Monday, January 9, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, January 9, 2012EXAMINER'S AMENDMENT ENTERED
Monday, January 9, 2012NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, January 9, 2012EXAMINERS AMENDMENT E-MAILED
Monday, January 9, 2012EXAMINERS AMENDMENT -WRITTEN
Thursday, January 5, 2012ASSIGNED TO EXAMINER
Thursday, November 24, 2011NOTICE OF DESIGN SEARCH CODE MAILED
Wednesday, November 23, 2011NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, November 21, 2011NEW APPLICATION ENTERED