IRRATIONAL DESIRE Trademark
Trademark Overview
On Friday, January 2, 2026, a trademark application was filed for IRRATIONAL DESIRE with the United States Patent and Trademark Office. The USPTO has given the IRRATIONAL DESIRE trademark a serial number of 99575882. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, June 2, 2026. This trademark is owned by LuxuryIdentity LLC. The IRRATIONAL DESIRE trademark is filed in the Paper & Printed Material Products, Advertising, Business and Retail Services, and Education & Entertainment Services categories with the following description:
Series of printed non-fiction books in the field of business strategy, marketing, and consumer psychology; Printed educational publications, namely, workbooks and training manuals in the fields of business strategy, marketing, and consumer psychology
Education services, namely, providing keynote speeches and public speaking engagements in the field of business; Education services, namely, providing in-person and online workshops, seminars, training courses, and educational courses in the fields of business; Professional coaching services in the field of business
Business consulting services; Business management consulting, strategic planning and business advisory services provided to organizations with a specific focus on brand strategy and marketing positioning; Business assistance, advisory and consulting services in the field of optimizing performance and strategic direction
General Information
| Serial Number | 99575882 |
| Word Mark | IRRATIONAL DESIRE |
| Filing Date | Friday, January 2, 2026 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, June 2, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 2, 2026 |
Trademark Statements
| Goods and Services | Series of printed non-fiction books in the field of business strategy, marketing, and consumer psychology; Printed educational publications, namely, workbooks and training manuals in the fields of business strategy, marketing, and consumer psychology |
| Goods and Services | Education services, namely, providing keynote speeches and public speaking engagements in the field of business; Education services, namely, providing in-person and online workshops, seminars, training courses, and educational courses in the fields of business; Professional coaching services in the field of business |
| Goods and Services | Business consulting services; Business management consulting, strategic planning and business advisory services provided to organizations with a specific focus on brand strategy and marketing positioning; Business assistance, advisory and consulting services in the field of optimizing performance and strategic direction |
Classification Information
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 2, 2026 |
| Primary Code | 016 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 2, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 2, 2026 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | LuxuryIdentity LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Scottsdale, AZ 85259
US |
| Party Name | LuxuryIdentity LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Scottsdale, AZ 85259
US |
Trademark Events
| Event Date | Event Description |
| Friday, January 2, 2026 | NEW APPLICATION ENTERED |
| Friday, January 2, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, January 2, 2026 | APPLICATION FILING RECEIPT MAILED |
| Friday, May 1, 2026 | ASSIGNED TO EXAMINER |
| Friday, May 1, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 27, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 2, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 2, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
