| Description of Mark | The mark consists of Minimalist and organic design that communicates sophistication, nature, and well-being.Visual Elements and ColorsColor Palette: The palette is reduced to three tones that evoke calm and nature:Dark Green/Olive: Used for the main name ("Ireh"), which evokes the earth, natural luxury, and botany.Light Beige/Bone: The background color, which provides a sense of lightness, softness, and purity.Light Brown/Grayish Brown: Used for the hand icon, which adds a touch of warmth and smoothness.The Icon (Isotype):Leaf/Sprout: The top of the letter "i" is stylized as a small leaf or sprout. This immediately establishes the brand's connection to nature, organic elements, and growth.The Hand: Behind the letters, there is an elegantly curved and simplified hand. It symbolizes care, craftsmanship, and the human touch. Its subtly protective position reinforces the concept of well-being.Typography (Logotype)Main Name ("Ireh"): A high-contrast Serif typeface (with very pronounced thick and thin strokes) is used, which gives it a classic, elegant, and luxurious feel. The shape of the letters, especially the "r" and the "h," is distinctive and memorable.Slogan ("VITA PLENA"): This slogan, which means "Full Life" in Latin, is written in capital letters using a thin, spaced sans-serif typeface. This creates a modern and clean contrast that does not distract from the main name but underscores the brand's promise: well-being and fullness.Symbolism and Brand MessageThe logo skillfully combines luxury and calm:Luxury and Quality: Achieved with the high-contrast Serif typography and the neutral, sophisticated color palette.Calm and Well-being: Conveyed by the slogan "Vita Plena," the leaf symbol (nature), and the hand (artisanal care).In summary, the logo is a balanced visual symbol that promises a well-being experience crafted with the care of nature and presented with timeless elegance. |
