INVEST IN THE CAPABILITY, NOT THE PRODUCT Trademark

Trademark Overview


On Tuesday, May 25, 2010, a trademark application was filed for INVEST IN THE CAPABILITY, NOT THE PRODUCT with the United States Patent and Trademark Office. The USPTO has given the INVEST IN THE CAPABILITY, NOT THE PRODUCT trademark a serial number of 85047637. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, July 7, 2023. This trademark is owned by Quest Media & Supplies, Inc.. The INVEST IN THE CAPABILITY, NOT THE PRODUCT trademark is filed in the Advertising, Business and Retail Services, Construction & Repair Services, Communication Services, Transportation & Storage Services, Treatment & Processing of Materials Services, Computer & Software Services & Scientific Services, Personal, and Legal & Social Services categories with the following description:

[ blueprinting of cabling and wiring; assembly of computer and information technology products and systems of others ]

data storage

consultation in the field of remote Internet access

Installation, maintenance and repair of Ethernet and wireless networking hardware for others up to the connection interface with telecommunications providers; troubleshooting in the nature of the repair and replacement of VoIP equipment; installation and maintenance of telephones, wiring, network adapters, routers, switches, firewalls, computers, Ethernet PCI cards; troubleshooting in the nature of repair and replacement of peripheral component interface (PCI) hardware; installation, maintenance and repair of information technology equipment for utilizing multiprotocol label switching (MPLS) for management of single-company, intra-company data circuits up to the connection interface with telecommunications providers; installation, maintenance and repair of electronic video surveillance equipment; computer installation and repair; local area network (LAN) hardware installation; wide area network (WAN) hardware installation; installation of computer cabling; trenching and boring for fibe...

disaster recovery services, namely, business planning and business continuity consulting; cost price analysis; cost containment in the field of information technology; personnel placement and recruitment; employment staffing in the fields of information technology and engineering, and filling the temporary and permanent staffing needs of businesses; rental of office machinery and equipment; computer network auditing; arranging and conducting tradeshows and business conventions in the field of computers

building security monitoring using wireless and wired sensors for glass breakage, motion detectors, cameras, water alarms and shutoff valves, gate, door and window contact sensors, severe weather alarms; monitoring and control of building environmental access and security systems; providing information in the field of building security via the Internet; security guard services; security services, namely, threat simulation vulnerability analysis and mitigation and emergency and crisis response; on-site and remote security and surveillance services utilizing closed circuit TV systems, namely, cameras, switchers, monitors, microphones, and recorders

Computer security consultancy; computer security consultancy in the field of scanning and penetration testing of computers and networks to assess information on security vulnerability; development of security systems and contingency planning for information systems; on-site and remote secure data center updating of computer software relating to computer security and prevention of computer risks; on-site and remote secure data center monitoring of computer systems for data security purposes; on-site and remote secure data center technical support, namely, providing back-up computer programs, and facilities; consultation on the design and development of single-company and intra-company communication systems designed to provide radio interoperability, streaming video, wireless Internet, and VOIP phone, up to the connection interface with telecommunications providers; computer project management services; consulting in the field of information technology project management; technical proje...
invest in the capability, not the product

General Information


Serial Number85047637
Word MarkINVEST IN THE CAPABILITY, NOT THE PRODUCT
Filing DateTuesday, May 25, 2010
Status710 - CANCELLED - SECTION 8
Status DateFriday, July 7, 2023
Registration Number4264962
Registration DateTuesday, December 25, 2012
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 16, 2011

Trademark Statements


Goods and Services[ blueprinting of cabling and wiring; assembly of computer and information technology products and systems of others ]
Goods and Servicesdata storage
Goods and Servicesconsultation in the field of remote Internet access
Goods and ServicesInstallation, maintenance and repair of Ethernet and wireless networking hardware for others up to the connection interface with telecommunications providers; troubleshooting in the nature of the repair and replacement of VoIP equipment; installation and maintenance of telephones, wiring, network adapters, routers, switches, firewalls, computers, Ethernet PCI cards; troubleshooting in the nature of repair and replacement of peripheral component interface (PCI) hardware; installation, maintenance and repair of information technology equipment for utilizing multiprotocol label switching (MPLS) for management of single-company, intra-company data circuits up to the connection interface with telecommunications providers; installation, maintenance and repair of electronic video surveillance equipment; computer installation and repair; local area network (LAN) hardware installation; wide area network (WAN) hardware installation; installation of computer cabling; trenching and boring for fiber optics and computer network cabling and wiring; underground conduit installation; aerial conduit installation; maintenance and repair of computers; construction project management services, namely, management of cabling and hardware installation; construction management services
Goods and Servicesdisaster recovery services, namely, business planning and business continuity consulting; cost price analysis; cost containment in the field of information technology; personnel placement and recruitment; employment staffing in the fields of information technology and engineering, and filling the temporary and permanent staffing needs of businesses; rental of office machinery and equipment; computer network auditing; arranging and conducting tradeshows and business conventions in the field of computers
Goods and Servicesbuilding security monitoring using wireless and wired sensors for glass breakage, motion detectors, cameras, water alarms and shutoff valves, gate, door and window contact sensors, severe weather alarms; monitoring and control of building environmental access and security systems; providing information in the field of building security via the Internet; security guard services; security services, namely, threat simulation vulnerability analysis and mitigation and emergency and crisis response; on-site and remote security and surveillance services utilizing closed circuit TV systems, namely, cameras, switchers, monitors, microphones, and recorders
Goods and ServicesComputer security consultancy; computer security consultancy in the field of scanning and penetration testing of computers and networks to assess information on security vulnerability; development of security systems and contingency planning for information systems; on-site and remote secure data center updating of computer software relating to computer security and prevention of computer risks; on-site and remote secure data center monitoring of computer systems for data security purposes; on-site and remote secure data center technical support, namely, providing back-up computer programs, and facilities; consultation on the design and development of single-company and intra-company communication systems designed to provide radio interoperability, streaming video, wireless Internet, and VOIP phone, up to the connection interface with telecommunications providers; computer project management services; consulting in the field of information technology project management; technical project planning and information technology system design engineering; computer disaster recovery planning; professional computer services, namely, wireless engineering, virtualization and computer project management for others; design and development of wireless communication systems for transmission and reception of voice, data and video, up to the connection interface with telecommunications providers; design, deployment and management of wireless networks for others; technical consultation in the field of real-time reconfigurable wireless communication handsets and network equipment for use in wideband communications up to the connection interface with telecommunications providers; networking of building controls, namely, wireless and wired lighting controls, thermostat and heating controls, rolling shutters and door controls, perimeter access limitation equipment, and building audio and video controls; design of wireless communication systems for transmission and reception of voice, data and video up to the connection interface with telecommunications providers; E-mail system design, implementation, migrations, and support for others up to the connection interface with telecommunications providers; providing a web site featuring information on the development of privacy, security and data governance technology; engineering services in the field of reducing operational costs of information technology equipment and services; computer network monitoring service which tracks application software performance, performs periodic maintenance, assesses performance, and provides reports and alerts concerning such performance; technical support services, namely, providing single-company and intra-company technical advice in the field of voice over Internet protocol (VoIP) to others up to the connection interface with telecommunications providers; computer hardware and software design; installation, updating and maintenance of computer software for use in VOIP applications up to the connection interface with telecommunications providers; providing temporary use of non-downloadable software to enable others to use VOIP communication services provided by telecommunications companies; on-line computer services, namely, design and development of on-line computer software systems, and provision of information and advice thereon, and providing specific information as requested by customers via the Internet; application service provider, namely, providing, hosting, managing, developing, and maintaining applications, software, web sites, and databases of others in the fields of information technology productivity, wireless communication, mobile information access, and remote data management for delivery of content to handheld computers, laptops and mobile electronic devices; Computer software development in the field of information technology management applications; design of computer hardware and computer software; computer services, namely, customization of computer hardware and of computer software in the nature of adapting computer hardware and computer programming for special purposes, and the provision of information and advice thereon; design of computer firmware, updating and design of computer software and computer programs; design of computer hardware; computer programming services; technical support, namely, monitoring of the single-company and intra-company network systems of others; research, design and development services relating to computers, computer programs, computer systems, computer software application solutions, data processing systems, data management, computerized information processing systems, computerized communications solutions, computer communications interfaces and computer network interfaces; provision of information in relation to computer technology and programming and computer network facilities; technical advice and consultation services in the field of information technology; computer management services, namely, remote management of computer applications for others, computer project management, software application management and management of local area networks; technology support services for computer and data transmission networks, namely, troubleshooting in the nature of diagnosing computer hardware and software problems and troubleshooting of computer software problems for use with telecommunications and computer systems and networks for others for the purposes of connection to and interface with telecommunications companies; creating, operating and maintaining Intranets for others; computer website design; professional computer services, namely, single-company and intra-company network analysis, LAN/WAN design, wireless engineering, virtualization and computer project management for others, up to the connection interface with telecommunications providers; computer programming services given on-line; installation and maintenance of computer software; rental of computer hardware, computer software, computer peripherals, and data processing equipment; remote computer network monitoring; local area network (LAN) design for others; wide area network (WAN) design for others; integration of computer systems and networks; troubleshooting in the nature of diagnosing computer hardware, software networks, and world wide web access problems by telephone, in person by e-mail, facsimile, worldwide web, and wireless connections; electronic commerce consulting, namely, consulting in the field of designing, creating, maintaining, and hosting online retail and electronic commerce websites for others; consulting in the field of computer hardware configuration management; software installation and troubleshooting of computer software problems; computer hardware and software integration; design of computer infrastructure; computer network analysis; computer network security consultation; computer project management, namely, hardware configuration, and web security projects; computer project management, namely, management of network and worldwide web analysis and performance, protocol analysis, computer and network security encryption projects; computer project management, namely, capacity planning and worldwide web access projects

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, July 7, 2023
Primary Code035
First Use Anywhere DateMonday, April 2, 2012
First Use In Commerce DateMonday, April 2, 2012

International Class037 - Building construction; repair; installation services.
US Class Codes100, 103, 106
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, July 7, 2023
Primary Code037
First Use Anywhere DateMonday, April 2, 2012
First Use In Commerce DateMonday, April 2, 2012

International Class038 - Services allowing people to communicate with another by a sensory means.
US Class Codes100, 101, 104
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, July 7, 2023
Primary Code038
First Use Anywhere DateMonday, April 2, 2012
First Use In Commerce DateMonday, April 2, 2012

International Class039 - Transport; packaging and storage of goods; travel arrangement.
US Class Codes100, 105
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, July 7, 2023
Primary Code039
First Use Anywhere DateMonday, April 2, 2012
First Use In Commerce DateMonday, April 2, 2012

International Class040 - Treatment of materials.
US Class Codes100, 103, 106
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, July 7, 2023
Primary Code040
First Use Anywhere DateMonday, April 2, 2012
First Use In Commerce DateMonday, April 2, 2012

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, July 7, 2023
Primary Code042
First Use Anywhere DateMonday, April 2, 2012
First Use In Commerce DateMonday, April 2, 2012

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, July 7, 2023
Primary Code045
First Use Anywhere DateMonday, April 2, 2012
First Use In Commerce DateMonday, April 2, 2012

Trademark Owner History


Party NameQuest Media & Supplies, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressRoseville, CA 95747

Party NameQuest Media & Supplies, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSacramento, CA 95842

Party NameQuest Media & Supplies, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSacramento, CA 95842

Trademark Events


Event DateEvent Description
Friday, July 7, 2023CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Saturday, December 25, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, August 19, 2019APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, August 19, 2019TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, January 10, 2019NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Thursday, January 10, 2019REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED
Thursday, January 10, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, December 20, 2018TEAS SECTION 8 RECEIVED
Monday, December 25, 2017COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, December 25, 2012REGISTERED-PRINCIPAL REGISTER
Thursday, November 22, 2012NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, November 21, 2012LAW OFFICE REGISTRATION REVIEW COMPLETED
Monday, November 19, 2012ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Monday, November 19, 2012EXAMINER'S AMENDMENT ENTERED
Monday, November 19, 2012NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, November 19, 2012EXAMINERS AMENDMENT E-MAILED
Monday, November 19, 2012SU-EXAMINER'S AMENDMENT WRITTEN
Thursday, September 20, 2012TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, September 19, 2012CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, September 19, 2012TEAS REQUEST FOR RECONSIDERATION RECEIVED
Monday, August 27, 2012NOTIFICATION OF FINAL REFUSAL EMAILED
Monday, August 27, 2012FINAL REFUSAL E-MAILED
Monday, August 27, 2012SU - FINAL REFUSAL - WRITTEN
Saturday, July 21, 2012TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, July 20, 2012CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, July 20, 2012TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, July 10, 2012NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, July 10, 2012NON-FINAL ACTION E-MAILED
Tuesday, July 10, 2012SU - NON-FINAL ACTION - WRITTEN
Monday, April 23, 2012STATEMENT OF USE PROCESSING COMPLETE
Monday, April 2, 2012USE AMENDMENT FILED
Monday, April 23, 2012CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, April 2, 2012TEAS STATEMENT OF USE RECEIVED
Tuesday, October 11, 2011NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, August 16, 2011OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 16, 2011PUBLISHED FOR OPPOSITION
Thursday, July 14, 2011LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, July 13, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, July 13, 2011EXAMINER'S AMENDMENT ENTERED
Wednesday, July 13, 2011NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, July 13, 2011EXAMINERS AMENDMENT E-MAILED
Wednesday, July 13, 2011EXAMINERS AMENDMENT -WRITTEN
Friday, July 8, 2011PREVIOUS ALLOWANCE COUNT WITHDRAWN
Tuesday, June 21, 2011WITHDRAWN FROM PUB - OG REVIEW QUERY
Friday, June 3, 2011LAW OFFICE PUBLICATION REVIEW COMPLETED
Friday, June 3, 2011ASSIGNED TO LIE
Wednesday, May 18, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, May 18, 2011EXAMINER'S AMENDMENT ENTERED
Wednesday, May 18, 2011NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, May 18, 2011EXAMINERS AMENDMENT E-MAILED
Wednesday, May 18, 2011EXAMINERS AMENDMENT -WRITTEN
Monday, May 16, 2011EXAMINER'S AMENDMENT ENTERED
Monday, May 16, 2011NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, May 16, 2011EXAMINERS AMENDMENT E-MAILED
Monday, May 16, 2011EXAMINERS AMENDMENT -WRITTEN
Tuesday, May 10, 2011TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, May 9, 2011CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, May 9, 2011TEAS REQUEST FOR RECONSIDERATION RECEIVED
Wednesday, December 8, 2010NOTIFICATION OF FINAL REFUSAL EMAILED
Wednesday, December 8, 2010FINAL REFUSAL E-MAILED
Wednesday, December 8, 2010FINAL REFUSAL WRITTEN
Friday, December 3, 2010TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, December 2, 2010CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, December 2, 2010TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, June 7, 2010NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, June 7, 2010NON-FINAL ACTION E-MAILED
Monday, June 7, 2010NON-FINAL ACTION WRITTEN
Wednesday, June 2, 2010ASSIGNED TO EXAMINER
Tuesday, June 1, 2010NEW APPLICATION OFFICE SUPPLIED DATA ENTERED