INSTITUTIONAL WISDOM, EARNED ALPHA, ENDURING VALUE Trademark

Trademark Overview


On Wednesday, May 2, 2018, a trademark application was filed for INSTITUTIONAL WISDOM, EARNED ALPHA, ENDURING VALUE with the United States Patent and Trademark Office. The USPTO has given the INSTITUTIONAL WISDOM, EARNED ALPHA, ENDURING VALUE trademark a serial number of 87904419. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Friday, July 11, 2025. This trademark is owned by American Beacon Advisors, Inc.. The INSTITUTIONAL WISDOM, EARNED ALPHA, ENDURING VALUE trademark is filed in the Insurance & Financial Services category with the following description:

Financial services, namely, investment management services, funds of funds management and advisory services; financial services, namely, total portfolio offerings of separate account management, alternative asset investments, enhanced cash portfolios, off shore funds, mutual funds for equity and fixed income investments, enhanced cash portfolios, and pension plan consultation
institutional wisdom, earned alpha, enduring value

General Information


Serial Number87904419
Word MarkINSTITUTIONAL WISDOM, EARNED ALPHA, ENDURING VALUE
Filing DateWednesday, May 2, 2018
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateFriday, July 11, 2025
Registration Number5978861
Registration DateTuesday, February 4, 2020
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 2, 2018

Trademark Statements


Goods and ServicesFinancial services, namely, investment management services, funds of funds management and advisory services; financial services, namely, total portfolio offerings of separate account management, alternative asset investments, enhanced cash portfolios, off shore funds, mutual funds for equity and fixed income investments, enhanced cash portfolios, and pension plan consultation

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, May 11, 2018
Primary Code036
First Use Anywhere DateMonday, January 8, 2018
First Use In Commerce DateWednesday, February 7, 2018

Trademark Owner History


Party NameAmerican Beacon Advisors, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressIrving, TX 75039

Party NameAmerican Beacon Advisors, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressIrving, TX 75039

Party NameAmerican Beacon Advisors, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressIrving, TX 75039

Trademark Events


Event DateEvent Description
Saturday, May 5, 2018NEW APPLICATION ENTERED
Thursday, August 23, 2018ASSIGNED TO EXAMINER
Wednesday, September 12, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 27, 2018NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, May 16, 2019SOU EXTENSION 1 GRANTED
Friday, May 11, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, August 23, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, October 2, 2018PUBLISHED FOR OPPOSITION
Tuesday, October 2, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Thursday, May 16, 2019SOU TEAS EXTENSION RECEIVED
Thursday, May 16, 2019SOU EXTENSION 1 FILED
Saturday, May 18, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, November 22, 2019SOU EXTENSION 2 FILED
Friday, November 22, 2019SOU EXTENSION 2 GRANTED
Monday, December 30, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, November 22, 2019SOU TEAS EXTENSION RECEIVED
Tuesday, November 26, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, December 5, 2019TEAS STATEMENT OF USE RECEIVED
Thursday, December 5, 2019USE AMENDMENT FILED
Thursday, December 12, 2019STATEMENT OF USE PROCESSING COMPLETE
Thursday, December 12, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, December 31, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, March 12, 2025TEAS SECTION 8 & 15 RECEIVED
Friday, July 11, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, July 11, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, July 11, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, February 4, 2025COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, February 4, 2020REGISTERED-PRINCIPAL REGISTER