| Serial Number | 88812687 |
| Word Mark | INSTA LUMINANCE |
| Filing Date | Thursday, February 27, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 8, 2020 |
| Registration Number | 6147287 |
| Registration Date | Tuesday, September 8, 2020 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 23, 2020 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Disclaimer with Predetermined Text | "LUMINANCE" |
| Description of Mark | The mark consists of a shaded circle with a circle superimposed over it with a vertical curved line to the right of the circles with four stylized hearts to the upper right of the two circles and five stylized hearts and a shaded circle to the lower left of the two circles with the wording "INSTA LUMINANCE" in stylized font superimposed over the design with the wording "INSTA" centered above the word "LUMINANCE". |
| Goods and Services | Beauty creams; Beauty serums; Body lotions; Cosmetics; Facial creams; Facial lotion; Facial masks; Facial moisturizer with SPF; Facial moisturizers; Night cream |
| Goods and Services | Retail store services featuring beauty creams, beauty serums, body lotions, cosmetics, facial creams, facial lotion, facial masks, facial moisturizer with SPF, facial moisturizers and night cream; On-line retail store services featuring beauty creams, beauty serums, body lotions, cosmetics, facial creams, facial lotion, facial masks, facial moisturizer with SPF, facial moisturizers and night cream |
| Pseudo Mark | INSTANT LUMINANCE |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 5, 2020 |
| Primary Code | 003 |
| First Use Anywhere Date | Wednesday, January 15, 2020 |
| First Use In Commerce Date | Wednesday, January 15, 2020 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 5, 2020 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, January 15, 2020 |
| First Use In Commerce Date | Wednesday, January 15, 2020 |
| Party Name | Blue Square LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Miami, FL 33130 |
| Party Name | Blue Square LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Miami, FL 33130 |
| Party Name | Blue Square LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Miami, FL 33130 |
| Event Date | Event Description |
| Tuesday, September 8, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 23, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 23, 2020 | PUBLISHED FOR OPPOSITION |
| Wednesday, June 3, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, May 14, 2020 | ASSIGNED TO LIE |
| Friday, May 8, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, May 8, 2020 | EXAMINER'S AMENDMENT ENTERED |
| Friday, May 8, 2020 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, May 8, 2020 | EXAMINERS AMENDMENT E-MAILED |
| Friday, May 8, 2020 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, April 24, 2020 | ASSIGNED TO EXAMINER |
| Friday, March 6, 2020 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, March 5, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Tuesday, March 3, 2020 | NEW APPLICATION ENTERED IN TRAM |