| Serial Number | 88812687 |
| Word Mark | INSTA LUMINANCE |
| Filing Date | Thursday, February 27, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 8, 2020 |
| Registration Number | 6147287 |
| Registration Date | Tuesday, September 8, 2020 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 23, 2020 |
| Description of Mark | The mark consists of a shaded circle with a circle superimposed over it with a vertical curved line to the right of the circles with four stylized hearts to the upper right of the two circles and five stylized hearts and a shaded circle to the lower left of the two circles with the wording "INSTA LUMINANCE" in stylized font superimposed over the design with the wording "INSTA" centered above the word "LUMINANCE". |
| Pseudo Mark | INSTANT LUMINANCE |
| Goods and Services | Beauty creams; Beauty serums; Body lotions; Cosmetics; Facial creams; Facial lotion; Facial masks; Facial moisturizer with SPF; Facial moisturizers; Night cream |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Retail store services featuring beauty creams, beauty serums, body lotions, cosmetics, facial creams, facial lotion, facial masks, facial moisturizer with SPF, facial moisturizers and night cream; On-line retail store services featuring beauty creams, beauty serums, body lotions, cosmetics, facial creams, facial lotion, facial masks, facial moisturizer with SPF, facial moisturizers and night cream |
| NOT AVAILABLE | "LUMINANCE" |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 5, 2020 |
| Primary Code | 003 |
| First Use Anywhere Date | Wednesday, January 15, 2020 |
| First Use In Commerce Date | Wednesday, January 15, 2020 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 5, 2020 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, January 15, 2020 |
| First Use In Commerce Date | Wednesday, January 15, 2020 |
| Party Name | Blue Square LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Miami, FL 33130 |
| Party Name | Blue Square LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Miami, FL 33130 |
| Party Name | Blue Square LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Miami, FL 33130 |
| Event Date | Event Description |
| Tuesday, March 3, 2020 | NEW APPLICATION ENTERED |
| Thursday, March 5, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, April 24, 2020 | ASSIGNED TO EXAMINER |
| Friday, May 8, 2020 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, May 8, 2020 | EXAMINERS AMENDMENT E-MAILED |
| Friday, May 8, 2020 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, May 8, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, May 14, 2020 | ASSIGNED TO LIE |
| Wednesday, June 3, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 23, 2020 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 23, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 8, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, June 25, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, June 25, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, September 8, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, June 25, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, March 6, 2020 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, May 8, 2020 | EXAMINER'S AMENDMENT ENTERED |