| Serial Number | 99541857 |
| Word Mark | INSIGHT ASSIST |
| Filing Date | Thursday, December 11, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, May 26, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 26, 2026 |
| Goods and Services | Collection and analysis of quality metric data for business purposes; business data analysis; inventory management; analyzing and compiling data for measuring the performance of advertising and marketing campaigns; expert evaluation and reports relating to business matters; website traffic analysis in the nature of business data analysis; sales performance analysis in the nature of business data analysis; consumer data and behavior analysis in the nature of business data analysis |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 11, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, October 15, 2025 |
| First Use In Commerce Date | Wednesday, October 15, 2025 |
| Party Name | Dealerdirect LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Dearborn, MI 48126 US |
| Party Name | Dealerdirect LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Dearborn, MI 48126 US |
| Event Date | Event Description |
| Thursday, December 11, 2025 | NEW APPLICATION ENTERED |
| Thursday, December 11, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, December 11, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, April 15, 2026 | ASSIGNED TO EXAMINER |
| Friday, April 24, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, April 24, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Friday, April 24, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, April 24, 2026 | EXAMINER'S AMENDMENT ENTERED |
| Friday, April 24, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 20, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 26, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 26, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |