| Serial Number | 88172706 |
| Word Mark | INSIGHT ALTITUDE |
| Filing Date | Monday, October 29, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, July 7, 2020 |
| Registration Number | 6097178 |
| Registration Date | Tuesday, July 7, 2020 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 24, 2019 |
| Goods and Services | Business consulting and information services; Business monitoring and consulting services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; Business management consulting with relation to strategy, marketing, sales, operation, product design particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; Business consulting services in the field of consumer behavior; Consulting services in the field of search engine optimization for sales promotion; Computerized market research services; Market research and business analyses; Web site optimization; Web site analytic services in the nature of web site optimization consulting; Marketing consulting, namely, monitoring, testing, analyzing, and reporting on consumer traffic and marketing content of the web sites of others; Consulting services in the field of e-commerce website optimization, namely, assessing the maturity of e-commerce website optimization and experimentation programs for the purpose of enhancing sales and user experience; Consulting services in the field of website optimization and marketing consulting services on experimental marketing programs; Consulting services in the field of e-commerce website optimization, namely, assessing data and providing feedback on test performance and industry trends; Web site optimization; Consulting services in the field of website optimization and marketing consulting services on digital experimentation programs and web site conversion optimization and personalization; Web site optimization consultation, namely, guiding users to generate anticipated customer insights based upon their digital experiment hypotheses; Business consulting services in the field of web site optimization training personalization |
| Goods and Services | Software as a service (SAAS) services featuring software for behavioral economics research, digital experimentation, market research, business metrics, return on investment analytics and market testing; Software as a service (SAAS) services featuring software for use in case studies, business analytics and report creation for use in behavioral economics research, digital experimentation, market research, business metrics, return on investment analytics and market testing; Software as a service (SAAS) services, namely, hosting software for use by others for use in case studies, business analytics and report creation for use in behavioral economics research, digital experimentation, market research, business metrics, return on investment analytics and market testing; Software as a service (SAAS) services featuring software for web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior; Providing on-line non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; Computer services, namely, monitoring, testing, analyzing, and reporting on the Internet traffic control and content control of the web sites of others; Software as a service (SAAS) services featuring software for use in tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; Technological analysis services, namely, providing computer services where users perform and test digital experiment hypotheses to gain insights and develop consumer theories for use in supporting and enhancing consumer insight data in the field of consumer behavior, social media and advertising; Software as a service (SAAS) services featuring software and software tools for use in ecommerce environments that allows users to perform and test digital experiment hypotheses for the purpose of gathering data and insights from end user consumers; Providing Online Non-Downloadable Software and software tools for use in ecommerce environments that allows users to perform and test digital experiment hypotheses for business intelligence development and for strategic business planning; Software as a service (SAAS) services featuring software and software tools for use in ecommerce environments that allows users to perform and test digital experiment hypotheses for web site conversion optimization and personalization; Consulting services in the field of digital experiment hypothesis software and web site conversion optimization and personalization |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 13, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, April 5, 2018 |
| First Use In Commerce Date | Thursday, April 5, 2018 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 13, 2018 |
| Primary Code | 042 |
| First Use Anywhere Date | Thursday, April 5, 2018 |
| First Use In Commerce Date | Thursday, April 5, 2018 |
| Party Name | Brooks Bell Interactive, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Raleigh, NC 27601 |
| Party Name | Brooks Bell Interactive, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Raleigh, NC 27603 |
| Party Name | Brooks Bell Interactive, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Raleigh, NC 27603 |
| Event Date | Event Description |
| Tuesday, September 12, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, September 12, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, September 12, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, September 12, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, September 12, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, July 7, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 2, 2020 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Monday, June 1, 2020 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, May 22, 2020 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, May 21, 2020 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, May 19, 2020 | USE AMENDMENT FILED |
| Thursday, May 21, 2020 | SOU EXTENSION 1 GRANTED |
| Tuesday, May 19, 2020 | SOU EXTENSION 1 FILED |
| Tuesday, May 19, 2020 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, May 19, 2020 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, January 23, 2020 | AMENDMENT AFTER NOA NOT ENTERED |
| Thursday, February 13, 2020 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, January 23, 2020 | TEAS POST PUBLICATION AMENDMENT RECEIVED |
| Tuesday, November 19, 2019 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, September 24, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 24, 2019 | PUBLISHED FOR OPPOSITION |
| Wednesday, September 4, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, August 21, 2019 | ASSIGNED TO LIE |
| Sunday, August 11, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, August 6, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, August 5, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, August 5, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, February 6, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, February 6, 2019 | NON-FINAL ACTION E-MAILED |
| Wednesday, February 6, 2019 | NON-FINAL ACTION WRITTEN |
| Tuesday, February 5, 2019 | ASSIGNED TO EXAMINER |
| Tuesday, November 13, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, November 1, 2018 | NEW APPLICATION ENTERED |