INFORMED PLAY, BETTER PLAY Trademark
Trademark Overview
On Thursday, December 11, 2025, a trademark application was filed for INFORMED PLAY, BETTER PLAY with the United States Patent and Trademark Office. The USPTO has given the INFORMED PLAY, BETTER PLAY trademark a serial number of 99543141. The federal status of this trademark filing is RESPONSE AFTER NON-FINAL ACTION - ENTERED as of Tuesday, July 7, 2026. This trademark is owned by Pollard Banknote Limited. The INFORMED PLAY, BETTER PLAY trademark is filed in the Advertising, Business and Retail Services and Education & Entertainment Services categories with the following description:
Providing educational information in the field of responsible gaming
Providing business information in the field of responsible gaming; business consulting services in the field of responsible gaming
General Information
| Serial Number | 99543141 |
| Word Mark | INFORMED PLAY, BETTER PLAY |
| Filing Date | Thursday, December 11, 2025 |
| Status | 661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED |
| Status Date | Tuesday, July 7, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Pseudo Mark | INFORMED PLAY BETTER PLAY |
| Goods and Services | Providing educational information in the field of responsible gaming |
| Goods and Services | Providing business information in the field of responsible gaming; business consulting services in the field of responsible gaming |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 11, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 7, 2026 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Pollard Banknote Limited |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Winnipeg, MB R3T OM8
CA |
Trademark Events
| Event Date | Event Description |
| Thursday, December 11, 2025 | NEW APPLICATION ENTERED |
| Thursday, December 11, 2025 | APPLICATION FILING RECEIPT MAILED |
| Sunday, April 5, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, April 15, 2026 | ASSIGNED TO EXAMINER |
| Thursday, April 16, 2026 | NON-FINAL ACTION WRITTEN |
| Thursday, April 16, 2026 | NON-FINAL ACTION E-MAILED |
| Thursday, April 16, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, July 7, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, July 7, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, July 7, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
