INFORMED OPTIONS. ENLIGHTENED RESULTS. Trademark
Trademark Overview
On Wednesday, April 30, 2025, a trademark application was filed for INFORMED OPTIONS. ENLIGHTENED RESULTS. with the United States Patent and Trademark Office. The USPTO has given the INFORMED OPTIONS. ENLIGHTENED RESULTS. trademark a serial number of 99164722. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, October 21, 2025. This trademark is owned by Illuminate Rx, Inc.. The INFORMED OPTIONS. ENLIGHTENED RESULTS. trademark is filed in the Insurance & Financial Services category with the following description:
Pharmacy benefit management services; Pharmacy benefit management services, namely, determining what medications to include in a formulary; Pharmacy benefit management services, namely, providing a dynamic list of medications covered by a healthcare plan
General Information
| Serial Number | 99164722 |
| Word Mark | INFORMED OPTIONS. ENLIGHTENED RESULTS. |
| Filing Date | Wednesday, April 30, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, October 21, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 21, 2025 |
Trademark Statements
| Goods and Services | Pharmacy benefit management services; Pharmacy benefit management services, namely, determining what medications to include in a formulary; Pharmacy benefit management services, namely, providing a dynamic list of medications covered by a healthcare plan |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 30, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Illuminate Rx, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Birmingham, AL 35243 |
| Party Name | Illuminate Rx, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Birmingham, AL 35243 |
Trademark Events
| Event Date | Event Description |
| Wednesday, April 30, 2025 | NEW APPLICATION ENTERED |
| Wednesday, April 30, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, September 11, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, September 19, 2025 | ASSIGNED TO EXAMINER |
| Friday, September 19, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 15, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 21, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 21, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
