IMPROVE WHAT MATTERS MOST Trademark

Trademark Overview


On Tuesday, April 16, 2013, a trademark application was filed for IMPROVE WHAT MATTERS MOST with the United States Patent and Trademark Office. The USPTO has given the IMPROVE WHAT MATTERS MOST trademark a serial number of 85905477. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Wednesday, October 6, 2021. This trademark is owned by Motivation Works, Inc.. The IMPROVE WHAT MATTERS MOST trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Paper & Printed Material Products, and Education & Entertainment Services categories with the following description:

Audio cassettes featuring motivation, self improvement and life balance; Digital media, namely, pre-recorded video cassettes, digital video discs, digital versatile discs, downloadable audio and video recordings, DVDs, and high definition digital discs featuring motivation, self improvement and life balance.; Downloadable electronic books in the field of motivation, self improvement and life balance

Printed matter, namely, paper signs, books, manuals, curriculum, newsletters, informational cards and brochures in the field of motivation, self improvement and life balance

Educational and entertainment services, namely, providing motivational speaking services in the field of motivation, self improvement and life balance
improve what matters most

General Information


Serial Number85905477
Word MarkIMPROVE WHAT MATTERS MOST
Filing DateTuesday, April 16, 2013
Status710 - CANCELLED - SECTION 8
Status DateWednesday, October 6, 2021
Registration Number4696533
Registration DateTuesday, March 3, 2015
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 10, 2013

Trademark Statements


Goods and ServicesAudio cassettes featuring motivation, self improvement and life balance; Digital media, namely, pre-recorded video cassettes, digital video discs, digital versatile discs, downloadable audio and video recordings, DVDs, and high definition digital discs featuring motivation, self improvement and life balance.; Downloadable electronic books in the field of motivation, self improvement and life balance
Goods and ServicesPrinted matter, namely, paper signs, books, manuals, curriculum, newsletters, informational cards and brochures in the field of motivation, self improvement and life balance
Goods and ServicesEducational and entertainment services, namely, providing motivational speaking services in the field of motivation, self improvement and life balance

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateWednesday, October 6, 2021
Primary Code009
First Use Anywhere DateFriday, March 29, 2013
First Use In Commerce DateFriday, March 29, 2013

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateWednesday, October 6, 2021
Primary Code016
First Use Anywhere DateFriday, March 29, 2013
First Use In Commerce DateFriday, March 29, 2013

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateWednesday, October 6, 2021
Primary Code041
First Use Anywhere DateFriday, March 29, 2013
First Use In Commerce DateFriday, March 29, 2013

Trademark Owner History


Party NameMotivation Works, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSnellville, GA 30078

Party NameMotivation Works, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSnellville, GA 30078

Party NameMotivation Works, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSnellville, GA 30078

Trademark Events


Event DateEvent Description
Thursday, October 7, 2021NOTICE OF CANCELLATION SEC. 8 EMAILED
Wednesday, October 6, 2021CANCELLED SEC. 8 (6-YR)
Wednesday, October 21, 2020POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Thursday, October 15, 2020TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Monday, June 8, 2020POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Monday, June 8, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, April 10, 2020TEAS SECTION 8 & 15 RECEIVED
Tuesday, March 3, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, March 3, 2015REGISTERED-PRINCIPAL REGISTER
Saturday, January 24, 2015NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Friday, January 23, 2015ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, January 22, 2015EXAMINER'S AMENDMENT ENTERED
Thursday, January 22, 2015NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, January 22, 2015EXAMINERS AMENDMENT E-MAILED
Thursday, January 22, 2015SU-EXAMINER'S AMENDMENT WRITTEN
Wednesday, June 18, 2014NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, June 18, 2014NON-FINAL ACTION E-MAILED
Wednesday, June 18, 2014SU - NON-FINAL ACTION - WRITTEN
Wednesday, May 28, 2014STATEMENT OF USE PROCESSING COMPLETE
Wednesday, April 30, 2014USE AMENDMENT FILED
Wednesday, May 28, 2014CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, April 30, 2014TEAS STATEMENT OF USE RECEIVED
Tuesday, November 5, 2013NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, September 10, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 10, 2013PUBLISHED FOR OPPOSITION
Wednesday, August 21, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, July 31, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, July 31, 2013ASSIGNED TO EXAMINER
Monday, April 22, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Friday, April 19, 2013NEW APPLICATION ENTERED IN TRAM