| Serial Number | 88304774 |
| Word Mark | IMPOSSIBLE TO HATE |
| Filing Date | Sunday, February 17, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 12, 2019 |
| Registration Number | 5910424 |
| Registration Date | Tuesday, November 12, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 18, 2019 |
| Goods and Services | Coconut water; coconut water-based beverages; sparkling water; flavored enhanced water; sports drinks |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 14, 2019 |
| Primary Code | 032 |
| First Use Anywhere Date | Wednesday, May 15, 2019 |
| First Use In Commerce Date | Wednesday, May 15, 2019 |
| Party Name | THE VITA COCO COMPANY, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10003 |
| Party Name | All Market Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10003 |
| Party Name | All Market Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10003 |
| Party Name | All Market Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10003 |
| Event Date | Event Description |
| Wednesday, February 20, 2019 | NEW APPLICATION ENTERED |
| Thursday, March 14, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, April 29, 2019 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, April 29, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 15, 2019 | ASSIGNED TO LIE |
| Wednesday, May 29, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, April 29, 2019 | ASSIGNED TO EXAMINER |
| Monday, April 29, 2019 | EXAMINERS AMENDMENT E-MAILED |
| Monday, April 29, 2019 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, April 29, 2019 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, June 18, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 18, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 13, 2019 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, September 13, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Friday, September 13, 2019 | USE AMENDMENT FILED |
| Friday, October 4, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, October 4, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Sunday, October 6, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, October 8, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, November 12, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, March 1, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, November 12, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |