| Serial Number | 87599558 |
| Word Mark | ILLUMINAZE |
| Filing Date | Thursday, September 7, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, August 1, 2025 |
| Registration Number | 5658973 |
| Registration Date | Tuesday, January 22, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 21, 2018 |
| Goods and Services | Trunks, travelling bags, handbags, umbrellas, parasols, cosmetic cases sold empty, cosmetic bags sold empty, vanity cases sold empty |
| Goods and Services | Cosmetics, namely, non-medicated tinted cosmetic face creams, BB creams, and CC creams |
| Goods and Services | Cosmetic utensils, namely, cosmetic brushes, cosmetic spatulas, droppers sold empty for cosmetic purposes, electrical applicators for applying cosmetics to the skin; Applicators sold empty for applying cosmetic lotions to the skin, face, and body, namely, cosmetic applicators, applicators for applying tanning preparations; exfoliating mitts; exfoliating pads; cosmetic brushes; sponges for toilet use, namely, toiletry sponges and sponges for applying make-up and cosmetic creams |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, August 2, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery. |
| US Class Codes | 001, 002, 003, 022, 041 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, August 2, 2025 |
| Primary Code | 018 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, August 2, 2025 |
| Primary Code | 021 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | SIMPLE PURPOSE LTD |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 24 - NOT AVAILABLE |
| Address | LONDON WC2R 1DA GB |
| Party Name | CROWN LABORATORIES HOLDINGS, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | JOHNSON CITY, TN 37604 |
| Party Name | Vita Liberata Limited |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Glengormley BT365EB GB |
| Party Name | Vita Liberata Limited |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Ballyclare, Co. Antrim BT390RA GB |
| Party Name | Vita Liberata Limited |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Ballyclare, Co. Antrim BT390RA GB |
| Event Date | Event Description |
| Monday, September 11, 2017 | NEW APPLICATION ENTERED |
| Thursday, December 21, 2017 | NON-FINAL ACTION WRITTEN |
| Thursday, December 21, 2017 | NON-FINAL ACTION E-MAILED |
| Thursday, December 21, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, June 20, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, June 20, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, July 13, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 1, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, September 13, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, December 12, 2017 | ASSIGNED TO EXAMINER |
| Wednesday, June 20, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, August 21, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 21, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Thursday, December 13, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, December 13, 2018 | 1(B) BASIS DELETED; PROCEED TO REGISTRATION |
| Tuesday, January 22, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, January 4, 2022 | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS |
| Tuesday, January 4, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, January 4, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, January 4, 2022 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, October 16, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, November 7, 2018 | TEAS DELETE 1(B) BASIS RECEIVED |
| Wednesday, November 7, 2018 | NOTICE OF ALLOWANCE CANCELLED |
| Tuesday, January 4, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, January 4, 2022 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, January 22, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, August 1, 2025 | CANCELLED SEC. 8 (6-YR) |
| Thursday, August 14, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, February 28, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |