IF NOT NOW WHEN? Trademark
Trademark Overview
On Friday, July 25, 2025, a trademark application was filed for IF NOT NOW WHEN? with the United States Patent and Trademark Office. The USPTO has given the IF NOT NOW WHEN? trademark a serial number of 99304058. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, January 27, 2026. This trademark is owned by Churchill Brands, LLC. The IF NOT NOW WHEN? trademark is filed in the Houseware & Glass Products category with the following description:
Cups; Mugs; Beverageware; Dishware; Coasters, not of paper or textile; Bottle openers; Water bottles sold empty
General Information
| Serial Number | 99304058 |
| Word Mark | IF NOT NOW WHEN? |
| Filing Date | Friday, July 25, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, January 27, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 27, 2026 |
Trademark Statements
| Pseudo Mark | IF NOT NOW WHEN |
| Goods and Services | Cups; Mugs; Beverageware; Dishware; Coasters, not of paper or textile; Bottle openers; Water bottles sold empty |
| Description of Mark | The mark consists of the words IF NOT NOW WHEN? Inside a circle. Slightly overlapping the fourth stroke of the W in NOW is a feather. |
Classification Information
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 25, 2025 |
| Primary Code | 021 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Churchill Brands, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Mill Valley, CA 94941 |
| Party Name | Churchill Brands, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Mill Valley, CA 94941 |
Trademark Events
| Event Date | Event Description |
| Friday, July 25, 2025 | NEW APPLICATION ENTERED |
| Friday, July 25, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, December 3, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, December 4, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, December 11, 2025 | ASSIGNED TO EXAMINER |
| Monday, December 29, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 21, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 27, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 27, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
