IF NOT NOW WHEN? Trademark
Trademark Overview
On Friday, July 25, 2025, a trademark application was filed for IF NOT NOW WHEN? with the United States Patent and Trademark Office. The USPTO has given the IF NOT NOW WHEN? trademark a serial number of 99304058. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Monday, January 5, 2026. This trademark is owned by Churchill Brands, LLC. The IF NOT NOW WHEN? trademark is filed in the Houseware & Glass Products category with the following description:
Cups; Mugs; Beverageware; Dishware; Coasters, not of paper or textile; Bottle openers; Water bottles sold empty
General Information
| Serial Number | 99304058 |
| Word Mark | IF NOT NOW WHEN? |
| Filing Date | Friday, July 25, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Monday, January 5, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 27, 2026 |
Trademark Statements
| Pseudo Mark | IF NOT NOW WHEN |
| Goods and Services | Cups; Mugs; Beverageware; Dishware; Coasters, not of paper or textile; Bottle openers; Water bottles sold empty |
| Description of Mark | The mark consists of the words IF NOT NOW WHEN? Inside a circle. Slightly overlapping the fourth stroke of the W in NOW is a feather. |
Classification Information
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 25, 2025 |
| Primary Code | 021 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Churchill Brands, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Mill Valley, CA 94941 |
Trademark Events
| Event Date | Event Description |
| Friday, July 25, 2025 | NEW APPLICATION ENTERED |
| Friday, July 25, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, December 3, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, December 4, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, December 11, 2025 | ASSIGNED TO EXAMINER |
| Monday, December 29, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
