| Serial Number | 73612134 | 
| Word Mark | IF IT'S BORDEN IT'S GOT TO BE GOOD | 
| Filing Date | Wednesday, July 30, 1986 | 
| Status | 710 - CANCELLED - SECTION 8 | 
| Status Date | Friday, April 19, 2019 | 
| Registration Number | 1504138 | 
| Registration Date | Tuesday, September 13, 1988 | 
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) | 
| Published for Opposition Date | Tuesday, June 21, 1988 | 
| Goods and Services | MILK [ , AMERICAN AND SWISS PASTEURIZED, PROCESSED CHEESES AND CHEESE SPREADS; POTATO CHIPS, ONION RINGS, PORK RINDS; SWEETENED CONDENSED MILK, MINCEMEAT, COFFEE CREAMERS, JAMS, JELLIES, MAYONNAISE, FRUIT PRESERVES, PEANUT BUTTER, SALAD DRESSING AND SANDWICH SPREAD (COMPOSED OF MAYONNAISE AND OTHER INGREDIENTS); SOUPS, BOUILLONS, AND CANNED SEAFOOD ] | 
| Goods and Services | ICE CREAM, FROZEN CONFECTIONS [ CHOCOLATE CANDIES; TORTILLA CHIPS, CORN CHIPS, PRETZELS, POPPED POPCORN, MELBA TOAST AND CHEESE FLAVORED BAKED CORN PUFFS; CAKES, PIES, BROWNIES AND CRACKER SANDWICHES; ICED TEA MIXES, SAUCES EXCLUDING APPLESAUCE AND CRANBERRY SAUCE ] | 
| Goods and Services | [ FRUIT JUICE DRINKS; FRUIT FLAVOR DRINK MIXES FOR MAKING FRUIT JUICE DRINKS ] | 
| Pseudo Mark | IF IT IS BORDEN IT IS GOT TO BE GOOD | 
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. | 
| US Class Codes | 046 | 
| Class Status Code | 2 - Sec. 8 - Entire Registration | 
| Class Status Date | Friday, April 19, 2019 | 
| Primary Code | 029 | 
| First Use Anywhere Date | Thursday, November 30, 1944 | 
| First Use In Commerce Date | Thursday, November 30, 1944 | 
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. | 
| US Class Codes | 046 | 
| Class Status Code | 2 - Sec. 8 - Entire Registration | 
| Class Status Date | Friday, April 19, 2019 | 
| Primary Code | 030 | 
| First Use Anywhere Date | Saturday, November 30, 1974 | 
| First Use In Commerce Date | Saturday, November 30, 1974 | 
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. | 
| US Class Codes | 045, 046, 048 | 
| Class Status Code | 2 - Sec. 8 - Entire Registration | 
| Class Status Date | Friday, April 19, 2019 | 
| Primary Code | 032 | 
| First Use Anywhere Date | Friday, December 31, 1976 | 
| First Use In Commerce Date | Friday, December 31, 1976 | 
| Party Name | COMERCIALIZADORA DE LACTEOS Y DERIVADOS, S.A. DE C.V. | 
| Party Type | 45 - New Owner After Registration | 
| Legal Entity Type | 99 - Other | 
| Address | Gómez Palacio, Durango 35079 MX | 
| Party Name | INTERNATIONAL BUSINESS ENTERPRISE, S.DER.L.DE C.V. | 
| Party Type | 44 - New Owner After Registration | 
| Legal Entity Type | 16 - Limited Liability Company | 
| Address | GOMEZ PALACIO, DURANGO 35070 MX | 
| Party Name | IBE BUSINESS ENTERPRISE AG | 
| Party Type | 43 - New Owner After Registration | 
| Legal Entity Type | 03 - Corporation | 
| Address | 6300 ZUG CH | 
| Party Name | IBE BUSINESS ENTERPRISE AG | 
| Party Type | 42 - New Owner After Registration | 
| Legal Entity Type | 03 - Corporation | 
| Address | 6300 ZUG CH | 
| Party Name | HEXION SPECIALTY CHEMICALS, INC. | 
| Party Type | 41 - New Owner After Registration | 
| Legal Entity Type | 03 - Corporation | 
| Address | COLUMBUS, OH 43215 | 
| Party Name | BDH TWO, INC. | 
| Party Type | 40 - New Owner After Registration | 
| Legal Entity Type | 03 - Corporation | 
| Address | WILMINGTON, DE 19808 | 
| Party Name | BORDEN, INC. | 
| Party Type | 30 - Original Registrant | 
| Legal Entity Type | 03 - Corporation | 
| Address | COLUMBUS, OH 43215 | 
| Party Name | BORDEN, INC. | 
| Party Type | 20 - Owner at Publication | 
| Legal Entity Type | 03 - Corporation | 
| Address | COLUMBUS, OH 43215 | 
| Party Name | BORDEN, INC. | 
| Party Type | 10 - Original Applicant | 
| Legal Entity Type | 03 - Corporation | 
| Address | COLUMBUS, OH 43215 | 
| Event Date | Event Description | 
| Friday, April 19, 2019 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 | 
| Wednesday, February 14, 2018 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY | 
| Wednesday, February 7, 2018 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY | 
| Wednesday, September 13, 2017 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED | 
| Thursday, July 20, 2017 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED | 
| Thursday, July 20, 2017 | TEAS CHANGE OF OWNER ADDRESS RECEIVED | 
| Monday, March 28, 2016 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | 
| Monday, March 28, 2016 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | 
| Wednesday, February 25, 2015 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP | 
| Wednesday, July 23, 2014 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP | 
| Friday, December 3, 2010 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP | 
| Wednesday, December 1, 2010 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP | 
| Wednesday, September 10, 2008 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) | 
| Wednesday, September 10, 2008 | REGISTERED - SEC. 9 GRANTED/CHECK RECORD FOR SEC. 8 | 
| Wednesday, September 10, 2008 | REGISTERED - PARTIAL SEC. 8 (10-YR) ACCEPTED | 
| Friday, September 5, 2008 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED | 
| Wednesday, September 10, 2008 | ASSIGNED TO PARALEGAL | 
| Friday, September 5, 2008 | TEAS SECTION 8 & 9 RECEIVED | 
| Wednesday, July 9, 2008 | CASE FILE IN TICRS | 
| Wednesday, November 22, 2006 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY | 
| Wednesday, July 5, 2006 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY | 
| Wednesday, May 3, 2006 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP | 
| Monday, March 20, 1995 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. | 
| Thursday, September 15, 1994 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED | 
| Tuesday, September 13, 1988 | REGISTERED-PRINCIPAL REGISTER | 
| Tuesday, June 21, 1988 | PUBLISHED FOR OPPOSITION | 
| Friday, May 20, 1988 | NOTICE OF PUBLICATION | 
| Monday, March 28, 1988 | APPROVED FOR PUB - PRINCIPAL REGISTER | 
| Monday, November 9, 1987 | LETTER OF SUSPENSION MAILED | 
| Wednesday, October 28, 1987 | EXAMINERS AMENDMENT MAILED | 
| Tuesday, October 27, 1987 | ASSIGNED TO EXAMINER | 
| Wednesday, August 26, 1987 | CORRESPONDENCE RECEIVED IN LAW OFFICE | 
| Wednesday, February 25, 1987 | NON-FINAL ACTION MAILED | 
| Monday, February 2, 1987 | ASSIGNED TO EXAMINER | 
| Tuesday, January 27, 1987 | ASSIGNED TO EXAMINER |