IDENTITYUSA LIVE SAFELY. LIVE SECURELY.LIVE WELL. Trademark

Trademark Overview


On Monday, November 4, 2019, a trademark application was filed for IDENTITYUSA LIVE SAFELY. LIVE SECURELY.LIVE WELL. with the United States Patent and Trademark Office. The USPTO has given the IDENTITYUSA LIVE SAFELY. LIVE SECURELY.LIVE WELL. trademark a serial number of 88679210. The federal status of this trademark filing is REGISTERED as of Tuesday, August 11, 2020. This trademark is owned by United Service Association for Health Care. The IDENTITYUSA LIVE SAFELY. LIVE SECURELY.LIVE WELL. trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, Computer & Software Services & Scientific Services, Personal, and Legal & Social Services categories with the following description:

Tax and accounting consulting in the field of tax fraud

Credit score reporting services; providing credit reporting data maintained by others; providing advice and consultation in the field of credit reports and credit scores; financial advisory and consulting services; credit risk management and consultation services, namely, analyzing credit risks related to identity theft and fraud; fraud resolution assistance, namely, assistance with analyzing and restoring credit damaged by identity theft; credit recovery services, namely, restoring credit damaged by identity theft; providing reimbursement of costs associated with identity theft; and fraud and identity theft insurance issuance, underwriting and administration services

Electronic monitoring and tracking of credit activity to detect fraud; electronic monitoring of debit and credit card activity to detect fraud; fraud and identity theft protection services, namely, electronic tracking of credit card activity to detect fraud; providing advice and consultation in the field of data theft and identity theft, namely, advice and consultation in the field of electronic monitoring of credit card activity to prevent fraud; electronic monitoring of financial transactions and account activity to detect and prevent identity theft and fraud; electronic monitoring of changes of address to detect and prevent identity theft and fraud; providing a website featuring technology that enables users to store personal identifying and personal financial information, including debit card numbers, credit card numbers, and drivers license numbers

Providing a secure interactive website featuring information relating to potential fraud and potential identity theft; fraud and identity theft protection services consisting of assisting others with replacing personal identification cards, driver's licenses, Social Security cards, insurance cards, checkbooks, credit cards, and debit cards in the event of loss or theft; legal services; mediation services
identityusa live safely. live securely.live well.

General Information


Serial Number88679210
Word MarkIDENTITYUSA LIVE SAFELY. LIVE SECURELY.LIVE WELL.
Filing DateMonday, November 4, 2019
Status700 - REGISTERED
Status DateTuesday, August 11, 2020
Registration Number6123093
Registration DateTuesday, August 11, 2020
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, May 26, 2020

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Disclaimer with Predetermined Text"IDENTITY USA"
Description of MarkThe mark consists of a shield containing a finger print beside the underlined word "IDentityUSA", which appears directly above the words "Live Safely. Live Securely. Live Well".
Goods and ServicesTax and accounting consulting in the field of tax fraud
Goods and ServicesCredit score reporting services; providing credit reporting data maintained by others; providing advice and consultation in the field of credit reports and credit scores; financial advisory and consulting services; credit risk management and consultation services, namely, analyzing credit risks related to identity theft and fraud; fraud resolution assistance, namely, assistance with analyzing and restoring credit damaged by identity theft; credit recovery services, namely, restoring credit damaged by identity theft; providing reimbursement of costs associated with identity theft; and fraud and identity theft insurance issuance, underwriting and administration services
Goods and ServicesElectronic monitoring and tracking of credit activity to detect fraud; electronic monitoring of debit and credit card activity to detect fraud; fraud and identity theft protection services, namely, electronic tracking of credit card activity to detect fraud; providing advice and consultation in the field of data theft and identity theft, namely, advice and consultation in the field of electronic monitoring of credit card activity to prevent fraud; electronic monitoring of financial transactions and account activity to detect and prevent identity theft and fraud; electronic monitoring of changes of address to detect and prevent identity theft and fraud; providing a website featuring technology that enables users to store personal identifying and personal financial information, including debit card numbers, credit card numbers, and drivers license numbers
Goods and ServicesProviding a secure interactive website featuring information relating to potential fraud and potential identity theft; fraud and identity theft protection services consisting of assisting others with replacing personal identification cards, driver's licenses, Social Security cards, insurance cards, checkbooks, credit cards, and debit cards in the event of loss or theft; legal services; mediation services
Pseudo MarkIDENTITY USA LIVE SAFELY. LIVE SECURELY. LIVE WELL.

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, April 14, 2020
Primary Code035
First Use Anywhere DateThursday, August 15, 2019
First Use In Commerce DateThursday, August 15, 2019

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, November 8, 2019
Primary Code036
First Use Anywhere DateThursday, August 15, 2019
First Use In Commerce DateThursday, August 15, 2019

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateTuesday, April 14, 2020
Primary Code042
First Use Anywhere DateThursday, August 15, 2019
First Use In Commerce DateThursday, August 15, 2019

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateFriday, November 8, 2019
Primary Code045
First Use Anywhere DateThursday, August 15, 2019
First Use In Commerce DateThursday, August 15, 2019

Trademark Owner History


Party NameUnited Service Association for Health Care
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressArlington, TX 76006

Party NameUnited Service Association for Health Care
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressArlington, TX 76006

Party NameUnited Service Association for Health Care
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressArlington, TX 76006

Trademark Events


Event DateEvent Description
Tuesday, August 11, 2020REGISTERED-PRINCIPAL REGISTER
Tuesday, May 26, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, May 26, 2020PUBLISHED FOR OPPOSITION
Wednesday, May 6, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, April 15, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, April 15, 2020EXAMINER'S AMENDMENT ENTERED
Wednesday, April 15, 2020NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, April 15, 2020EXAMINERS AMENDMENT E-MAILED
Wednesday, April 15, 2020EXAMINERS AMENDMENT -WRITTEN
Tuesday, April 14, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, April 13, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, April 13, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, February 13, 2020NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, February 13, 2020NON-FINAL ACTION E-MAILED
Thursday, February 13, 2020NON-FINAL ACTION WRITTEN
Friday, February 7, 2020ASSIGNED TO EXAMINER
Saturday, November 9, 2019NOTICE OF DESIGN SEARCH CODE E-MAILED
Friday, November 8, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Thursday, November 7, 2019NEW APPLICATION ENTERED IN TRAM