IDENTITY DIRECT Trademark

Trademark Overview


On Friday, October 15, 2004, a trademark application was filed for IDENTITY DIRECT with the United States Patent and Trademark Office. The USPTO has given the IDENTITY DIRECT trademark a serial number of 79016791. The federal status of this trademark filing is IR CANCELLED - US REGISTRATION CANCELLED as of Wednesday, October 15, 2014. This trademark is owned by Ortega Publishing Pty Ltd ACN 004 533 779. The IDENTITY DIRECT trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Paper & Printed Material Products, Toys & Sporting Goods Products, Advertising, Business and Retail Services, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:

Video disks and video tapes with recorded animated cartoons; time clocks; pre-recorded audio tapes featuring personalized songs or stories; pre-recorded videos cassettes featuring personalized songs or stories; compact discs featuring personalized songs or stories; DVDs featuring personalized songs or stories; covers for electric outlets; dosage dispensers that count or measure output for use with vitamins or medications; electric batteries; headphones; hologram apparatus; lasers, not for medical purposes; mouse pads; downloadable computer software for creating personalized giftware; radios; measuring rulers; scales; personal stereos; vending machines; weighing machines; telescopes; electronic memories and electronic memory extensions for use with electronic games of all kinds; tags carrying magnetically, optically, or electronically recorded or encoded information; clock-radios; audio-visual and visual computer game software; reflecting items for wear, for the prevention of traffic ac...

Children's activity books; comic books; calendars; coasters made of paper; business card holders; exercise books; coloring books; story books; trading cards, trading card sets; trading card albums for collecting trading cards, paper boxes for trading cards; shoe labels; book marks; stickers, sticker sets; sticker albums, paper boxes for sticker sets; art and craft paint kits; address books; cardboard boxes for books; crayons; marking pens; art and craft paints, chalks, and sets of these; gel pens; highlighters; document carrying cases made of paper; diaries; heat applied appliques made of paper; decalcomanias; temporary tattoos; paper party supplies, namely, paper napkins, paper place mats; posters; books featuring poems; gift wrap paper and paper ribbons; table covers of paper and paper bags; notebooks; ring binders; scrapbooks; sketchbook albums; slate boards for writing; memo pads and cubes; paper hand towels; markers; pens, pencils, pencil cases and pencil tins, pencil erasers, pen...

Hand held units for playing electronic games; dolls, puppets, playsets for dolls, doll clothing and costumes; children's play cosmetics; role playing games; paper and plastic party favors in the nature of crackers and noisemakers; balloons; toy modeling dough; inflatable bath toys and inflatable swimming pools; inflatable swimming ride-on toys; toy vehicles; toy kids wallets; ride-on toys; toy houses and tents; toy scooters; skateboards; surf boards; beach toys, namely, beach balls; puzzles; bubble blowers; skipping ropes; toy guitar; toy keyboard; Christmas tree ornaments; Christmas trees of synthetic material; body boards and leashes therefore; toy boxes; sand boxes; inflatable toys; toboggans, snow saucers, snowboards, mobiles for children; teddy bears; toy golf sets; toy activity sets comprising children's multiple activity toys; toy craft kits comprising moulds and moulding compound for making toy figures and replicas; educational toys, namely, toy building blocks; flying discs; p...

Market surveying services being the sampling, testing and appraisal of restaurants, clothing, cosmetics, hotels and other accommodation, holidays, motor cars and consumer goods and services; auctioneering services

Education in the field of childhood learning, computers, music, art rendered through correspondence courses; publication of newsletters, magazines and education books; production of audio and video discs for others, namely printed personalized books and personalized electronic books; childhood learning education instruction; distribution of electronic and printed publications, namely, publishing of electronic publications being personalized songs or stories and printed book publications; art exhibitions and galleries; art shows; production of music and music festivals; wine appreciation, art appreciation and cuisine appreciation courses and seminars; translation services; party plan services

Industrial design; clothing and fashion designing for others; computer programming for others; computer software design for others; conversion of data or documents from physical to electronic media; copyright management; creating and maintaining web sites for others; designing and hosting web portal services for others; designing of scale models and dioramas for others; graphic arts designing for others; layout design of books and magazines for others; leasing of rights to photographic prints and transparencies; licensing of intellectual property; packaging design services for others; quality control for others; product research and development for others
identity direct

General Information


Serial Number79016791
Word MarkIDENTITY DIRECT
Filing DateFriday, October 15, 2004
Status404 - IR CANCELLED - US REGISTRATION CANCELLED
Status DateWednesday, October 15, 2014
Registration Number3154384
Registration DateTuesday, October 10, 2006
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 18, 2006

Trademark Statements


Disclaimer with Predetermined Text"IDENTITY"
Goods and ServicesVideo disks and video tapes with recorded animated cartoons; time clocks; pre-recorded audio tapes featuring personalized songs or stories; pre-recorded videos cassettes featuring personalized songs or stories; compact discs featuring personalized songs or stories; DVDs featuring personalized songs or stories; covers for electric outlets; dosage dispensers that count or measure output for use with vitamins or medications; electric batteries; headphones; hologram apparatus; lasers, not for medical purposes; mouse pads; downloadable computer software for creating personalized giftware; radios; measuring rulers; scales; personal stereos; vending machines; weighing machines; telescopes; electronic memories and electronic memory extensions for use with electronic games of all kinds; tags carrying magnetically, optically, or electronically recorded or encoded information; clock-radios; audio-visual and visual computer game software; reflecting items for wear, for the prevention of traffic accidents not being clothing, namely, reflective mirrors to prevent accidents; reflective safety bands to be worn on the body; electronic publications, namely, books, featuring personalized songs or stories recorded on computer media
Goods and ServicesChildren's activity books; comic books; calendars; coasters made of paper; business card holders; exercise books; coloring books; story books; trading cards, trading card sets; trading card albums for collecting trading cards, paper boxes for trading cards; shoe labels; book marks; stickers, sticker sets; sticker albums, paper boxes for sticker sets; art and craft paint kits; address books; cardboard boxes for books; crayons; marking pens; art and craft paints, chalks, and sets of these; gel pens; highlighters; document carrying cases made of paper; diaries; heat applied appliques made of paper; decalcomanias; temporary tattoos; paper party supplies, namely, paper napkins, paper place mats; posters; books featuring poems; gift wrap paper and paper ribbons; table covers of paper and paper bags; notebooks; ring binders; scrapbooks; sketchbook albums; slate boards for writing; memo pads and cubes; paper hand towels; markers; pens, pencils, pencil cases and pencil tins, pencil erasers, pencil sharpeners and pencil toppers; drafting rulers; photo albums; document portfolios; folders; school kits containing markers, pens, pencils, drafting rulers, erasers and note pads; student planners; wall posters; postcards; stationery; writing paper; envelopes; stencils; greeting cards and paper pennants; stamps and stamp pads, digital photographs printed from computers; figurines of papier mâché; printed instructional and teaching materials in the field of mathematics and literacy; printed vouchers and coupons, provided individually and bound in sets; plasticine for hobby work and modeling; printed plastic coloring sheets
Goods and ServicesHand held units for playing electronic games; dolls, puppets, playsets for dolls, doll clothing and costumes; children's play cosmetics; role playing games; paper and plastic party favors in the nature of crackers and noisemakers; balloons; toy modeling dough; inflatable bath toys and inflatable swimming pools; inflatable swimming ride-on toys; toy vehicles; toy kids wallets; ride-on toys; toy houses and tents; toy scooters; skateboards; surf boards; beach toys, namely, beach balls; puzzles; bubble blowers; skipping ropes; toy guitar; toy keyboard; Christmas tree ornaments; Christmas trees of synthetic material; body boards and leashes therefore; toy boxes; sand boxes; inflatable toys; toboggans, snow saucers, snowboards, mobiles for children; teddy bears; toy golf sets; toy activity sets comprising children's multiple activity toys; toy craft kits comprising moulds and moulding compound for making toy figures and replicas; educational toys, namely, toy building blocks; flying discs; pet toys; marbles and yo-yos; toy paper hats and toy paper party horns; playing cards; puppets of papier mâché
Goods and ServicesMarket surveying services being the sampling, testing and appraisal of restaurants, clothing, cosmetics, hotels and other accommodation, holidays, motor cars and consumer goods and services; auctioneering services
Goods and ServicesEducation in the field of childhood learning, computers, music, art rendered through correspondence courses; publication of newsletters, magazines and education books; production of audio and video discs for others, namely printed personalized books and personalized electronic books; childhood learning education instruction; distribution of electronic and printed publications, namely, publishing of electronic publications being personalized songs or stories and printed book publications; art exhibitions and galleries; art shows; production of music and music festivals; wine appreciation, art appreciation and cuisine appreciation courses and seminars; translation services; party plan services
Goods and ServicesIndustrial design; clothing and fashion designing for others; computer programming for others; computer software design for others; conversion of data or documents from physical to electronic media; copyright management; creating and maintaining web sites for others; designing and hosting web portal services for others; designing of scale models and dioramas for others; graphic arts designing for others; layout design of books and magazines for others; leasing of rights to photographic prints and transparencies; licensing of intellectual property; packaging design services for others; quality control for others; product research and development for others

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status CodeF - NOT AVAILABLE
Class Status DateFriday, September 27, 2013
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status CodeF - NOT AVAILABLE
Class Status DateFriday, September 27, 2013
Primary Code016
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status CodeF - NOT AVAILABLE
Class Status DateFriday, September 27, 2013
Primary Code028
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status CodeF - NOT AVAILABLE
Class Status DateFriday, September 27, 2013
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status CodeF - NOT AVAILABLE
Class Status DateFriday, September 27, 2013
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status CodeF - NOT AVAILABLE
Class Status DateFriday, September 27, 2013
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameIdentity Direct Ltd
Party Type31 - New Owner After Registration
Legal Entity Type98 - Unknown
AddressNZ

Party NameOrtega Publishing Pty Ltd ACN 004 533 779
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNEUTRAL BAY, NSW 2089
AU

Party NameOrtega Publishing Pty Ltd ACN 004 533 779
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNEUTRAL BAY, NSW 2089
AU

Party NameOrtega Publishing Pty Ltd ACN 004 533 779
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNEUTRAL BAY, NSW 2089
AU

Trademark Events


Event DateEvent Description
Friday, June 5, 2015TOTAL INVALIDATION PROCESSED BY THE IB
Friday, May 8, 2015NOTIFICATION OF EFFECT OF CANCELLATION OF INTL REG MAILED
Friday, May 8, 2015DEATH OF INTERNATIONAL REGISTRATION
Thursday, November 6, 2014GENERIC MADRID TRANSACTION SENT TO IB
Thursday, November 6, 2014GENERIC MADRID TRANSACTION CREATED
Tuesday, May 27, 2014TOTAL INVALIDATION OF REG EXT PROTECTION CREATED
Friday, September 27, 2013CANCELLED SECTION 71
Monday, October 29, 2012CHANGE OF OWNER RECEIVED FROM IB
Thursday, January 29, 2009NEW REPRESENTATIVE AT IB RECEIVED
Friday, June 6, 2008FINAL DECISION TRANSACTION PROCESSED BY IB
Tuesday, May 15, 2007FINAL DISPOSITION NOTICE SENT TO IB
Tuesday, May 15, 2007FINAL DISPOSITION PROCESSED
Wednesday, May 9, 2007FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
Tuesday, October 10, 2006REGISTERED-PRINCIPAL REGISTER
Tuesday, July 18, 2006PUBLISHED FOR OPPOSITION
Wednesday, June 28, 2006NOTICE OF PUBLICATION
Thursday, June 1, 2006LAW OFFICE PUBLICATION REVIEW COMPLETED
Friday, May 26, 2006ASSIGNED TO LIE
Wednesday, May 24, 2006APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, May 24, 2006AMENDMENT FROM APPLICANT ENTERED
Thursday, May 11, 2006CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, May 11, 2006TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, May 11, 2006ACTION GRANTING REQ. FOR RECON. MAILED
Thursday, May 11, 2006ACTION CONTINUING FINAL - COMPLETED
Thursday, May 11, 2006TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, April 20, 2006CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, April 20, 2006TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, February 28, 2006FINAL REFUSAL MAILED
Monday, February 27, 2006FINAL REFUSAL WRITTEN
Wednesday, February 22, 2006TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, February 15, 2006CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, February 15, 2006TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, December 19, 2005REFUSAL PROCESSED BY IB
Monday, November 28, 2005NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Thursday, November 24, 2005NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Wednesday, November 23, 2005NON-FINAL ACTION WRITTEN
Friday, November 18, 2005ASSIGNED TO EXAMINER
Friday, November 18, 2005NEW APPLICATION ENTERED IN TRAM
Thursday, November 17, 2005SN ASSIGNED FOR SECT 66A APPL FROM IB