IAMS FOR LIFE Trademark

Trademark Overview


On Friday, May 19, 2023, a trademark application was filed for IAMS FOR LIFE with the United States Patent and Trademark Office. The USPTO has given the IAMS FOR LIFE trademark a serial number of 98004796. The federal status of this trademark filing is FIRST EXTENSION - GRANTED as of Tuesday, October 29, 2024. This trademark is owned by Mars, Incorporated. The IAMS FOR LIFE trademark is filed in the Advertising, Business and Retail Services, Education & Entertainment Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

Educational services, namely, providing instruction in the fields of animal welfare, human interaction and safety with dogs, and human and dog health, fitness, and exercise; Providing on-line publications in the nature of applications concerning information on animal welfare, human interaction and safety with dogs, and human and dog health, fitness and exercise

Promotional services, namely, promoting public awareness of medical initiatives in the fields of veterinary practice, medicine and veterinarian medicine; promotional services, namely, promoting public awareness of the need for adopting animals, pet adoption, responsible pet ownership and the proper care and treatment of pets; retail store services, wholesale store services, wholesale distributorship services, mail order catalog services, and online retail store services all featuring food, beverages, pet food, pet care products, pet supply products, pet healthcare products in the nature of hygiene products, dietary products, and nutritional products, veterinary products in the nature of veterinary preparations, feed additives and supplements for veterinary preparations, gloves and lasers for veterinary purposes, veterinary instruments, non-electric and electric kitchen utensils, apparel for animals, clothing, footwear, and headgear, games, toys, and agricultural products in the nature ...

Providing information on pet health care and pet nutrition
iams for life

General Information


Serial Number98004796
Word MarkIAMS FOR LIFE
Filing DateFriday, May 19, 2023
Status730 - FIRST EXTENSION - GRANTED
Status DateTuesday, October 29, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 5, 2024

Trademark Statements


Goods and ServicesEducational services, namely, providing instruction in the fields of animal welfare, human interaction and safety with dogs, and human and dog health, fitness, and exercise; Providing on-line publications in the nature of applications concerning information on animal welfare, human interaction and safety with dogs, and human and dog health, fitness and exercise
Goods and ServicesPromotional services, namely, promoting public awareness of medical initiatives in the fields of veterinary practice, medicine and veterinarian medicine; promotional services, namely, promoting public awareness of the need for adopting animals, pet adoption, responsible pet ownership and the proper care and treatment of pets; retail store services, wholesale store services, wholesale distributorship services, mail order catalog services, and online retail store services all featuring food, beverages, pet food, pet care products, pet supply products, pet healthcare products in the nature of hygiene products, dietary products, and nutritional products, veterinary products in the nature of veterinary preparations, feed additives and supplements for veterinary preparations, gloves and lasers for veterinary purposes, veterinary instruments, non-electric and electric kitchen utensils, apparel for animals, clothing, footwear, and headgear, games, toys, and agricultural products in the nature of agricultural equipment, chemicals for use in agriculture, and fertilizers; providing consumer product information relating to food, beverages, pet food, pet care products, pet supply products, pet healthcare products in the nature of hygiene products, dietary products, and nutritional products, veterinary products in the nature of veterinary preparations, feed additives and supplements for veterinary preparations, gloves and lasers for veterinary purposes, veterinary instruments, non-electric and electric kitchen utensils, apparel for animals, clothing, footwear and headgear, games, toys and agricultural products in the nature of agricultural equipment, chemicals for use in agriculture, and fertilizers; business management consulting for veterinarians; business management consulting for retail stores featuring foodstuffs for animals; business management for veterinary practice; business consulting services in the field of promoting medical initiatives in the fields of veterinary practice, medicine and veterinarian medicine; business consulting services in the field of promoting the need for adopting animals, pet adoption, responsible pet ownership and the proper care and treatment of pets
Goods and ServicesProviding information on pet health care and pet nutrition

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, June 21, 2023
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, June 21, 2023
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateWednesday, June 21, 2023
Primary Code044
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameMars, Incorporated
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMcLean, VA 22101

Party NameMars, Incorporated
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMcLean, VA 22101

Trademark Events


Event DateEvent Description
Tuesday, May 23, 2023NEW APPLICATION ENTERED
Wednesday, February 14, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, February 14, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, March 5, 2024PUBLISHED FOR OPPOSITION
Wednesday, June 21, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, January 23, 2024ASSIGNED TO EXAMINER
Friday, January 26, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, April 30, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Friday, July 26, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, July 26, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, July 26, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, October 29, 2024SOU TEAS EXTENSION RECEIVED
Wednesday, October 30, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, October 30, 2024SOU EXTENSION 1 FILED
Wednesday, October 30, 2024SOU EXTENSION 1 GRANTED
Tuesday, March 5, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED