I SMELL Trademark

Trademark Overview


On Friday, August 28, 2015, a trademark application was filed for I SMELL with the United States Patent and Trademark Office. The USPTO has given the I SMELL trademark a serial number of 86739953. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, October 6, 2025. This trademark is owned by Shenzhen Auto-vox Technology Co. Ltd. The I SMELL trademark is filed in the Jewelry Products category with the following description:

Bracelets; Brooches; Charms; Earrings; Hat ornaments of precious metal; Jewel chains; Jewelry; Jewelry ornaments; Necklaces; Ornamental pins; Paste jewelry; Pearls; Pins being jewelry; Rings; Wristwatches
i smell

General Information


Serial Number86739953
Word MarkI SMELL
Filing DateFriday, August 28, 2015
Status800 - REGISTERED AND RENEWED
Status DateMonday, October 6, 2025
Registration Number4945571
Registration DateTuesday, April 26, 2016
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, February 9, 2016

Trademark Statements


Indication of Colors claimedThe color(s) white and black is/are claimed as a feature of the mark.
Goods and ServicesBracelets; Brooches; Charms; Earrings; Hat ornaments of precious metal; Jewel chains; Jewelry; Jewelry ornaments; Necklaces; Ornamental pins; Paste jewelry; Pearls; Pins being jewelry; Rings; Wristwatches
Description of MarkThe mark consists of a design resembling the letter S with a vertical line piercing through the bottom half of the letter, all in the color white. Underneath appears the literal element "I SMELL" in white capital letters with a small design element in white resembling an inverted heart presented between "I" and "SMELL", all on a black background.

Classification Information


International Class014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments.
US Class Codes002, 027, 028, 050
Class Status Code6 - Active
Class Status DateTuesday, September 1, 2015
Primary Code014
First Use Anywhere DateTuesday, August 3, 2010
First Use In Commerce DateWednesday, October 20, 2010

Trademark Owner History


Party NameShenzhen Auto-vox Technology Co. Ltd
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressShenZhen,GuangDong 518000
CN

Party NameShenzhen Auto-vox Technology Co. Ltd
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressShenZhen,GuangDong
CN

Party NameShenzhen Auto-vox Technology Co. Ltd
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressShenZhen,GuangDong
CN

Trademark Events


Event DateEvent Description
Tuesday, September 1, 2015NEW APPLICATION ENTERED
Tuesday, September 1, 2015NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, September 2, 2015NOTICE OF DESIGN SEARCH CODE E-MAILED
Thursday, October 1, 2015ASSIGNED TO EXAMINER
Monday, October 5, 2015NON-FINAL ACTION WRITTEN
Monday, October 5, 2015NON-FINAL ACTION E-MAILED
Monday, October 5, 2015NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, October 8, 2015TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, October 8, 2015CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, October 8, 2015TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, October 16, 2015EXAMINERS AMENDMENT -WRITTEN
Friday, October 16, 2015EXAMINERS AMENDMENT E-MAILED
Friday, October 16, 2015NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, October 16, 2015EXAMINER'S AMENDMENT ENTERED
Friday, October 16, 2015APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, December 29, 2015ASSIGNED TO LIE
Tuesday, January 5, 2016LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, January 20, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, February 9, 2016PUBLISHED FOR OPPOSITION
Tuesday, February 9, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 26, 2016REGISTERED-PRINCIPAL REGISTER
Monday, April 26, 2021COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Thursday, May 27, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, May 27, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, May 27, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, May 27, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, May 27, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, June 2, 2021TEAS SECTION 8 RECEIVED
Tuesday, June 8, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, June 9, 2021OFFICE ACTION ISSUED POU1
Friday, October 15, 2021TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Thursday, October 21, 2021REGISTERED - SEC. 8 (6-YR) ACCEPTED
Thursday, October 21, 2021NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Saturday, April 26, 2025COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, June 11, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, June 11, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, June 11, 2025TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Wednesday, June 11, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, June 11, 2025TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Monday, June 16, 2025TEAS SECTION 8 & 9 RECEIVED
Monday, October 6, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, October 6, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, October 6, 2025REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Monday, October 6, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED