| Serial Number | 90554039 |
| Word Mark | I MAD HATTER JUICE SALTS |
| Filing Date | Monday, March 1, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, July 26, 2022 |
| Registration Number | 6800389 |
| Registration Date | Tuesday, July 26, 2022 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 10, 2022 |
| Description of Mark | The mark consists of he wording "I" in a stylized font. A stylized design of a heart appears to the right of the wording "I". A stylized design of a hat appears inside the heart, a banner containing the wording "MAD HATTER" appears beneath the hat inside the heart, and a triangle containing the wording "JUICE" appears beneath the banner inside the heart. The wording "SALTS" appears to the right of the heart design. A straight horizontal line appears above the wording "SALTS", and a straight horizontal line starts beneath the wording "I", continues beneath the heart design, and continues beneath the wording "SALTS". |
| Pseudo Mark | I LOVE MAD HATTER JUICE SALTS; I HEART MAD HATTER JUICE SALTS |
| Goods and Services | On-line retail store services featuring FLAVORED NICOTINE LIQUIDS FOR FOR SMOKERS; On-line wholesale and retail store services featuring VAPORIZER LIQUID AND ACCESSORIES; Smoke shops |
| Goods and Services | Electronic cigarettes; Electronic cigarettes for use as an alternative to traditional cigarettes; Lighters for smokers; Cartomizers, namely, combination electronic cigarette refill cartridges sold empty and atomizers, sold as a component of electronic cigarettes; Chemical flavorings in liquid form used to refill electronic cigarette cartridges; Smokers' oral vaporizer refill cartridges sold empty |
| NOT AVAILABLE | "JUICE" AND "SALTS" |
| International Class | 034 - Tobacco; smokers' articles; matches. |
| US Class Codes | 002, 008, 009, 017 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, May 31, 2021 |
| Primary Code | 034 |
| First Use Anywhere Date | Wednesday, October 31, 2018 |
| First Use In Commerce Date | Wednesday, October 31, 2018 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, May 31, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, October 31, 2018 |
| First Use In Commerce Date | Wednesday, October 31, 2018 |
| Party Name | EJUICE EMPIRE, LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | SYLMAR, CA 91342 |
| Party Name | ILS SALES AND CONSULTING LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | CHATSWORTH, CA 91311 |
| Party Name | VTM E-COMMERCE, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | MOORESVILLE, NC 28115 |
| Party Name | VTM E-COMMERCE, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | MOORESVILLE, NC 28115 |
| Party Name | VTM E-COMMERCE, LLC |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | MOORESVILLE, NC 28115 |
| Party Name | NEWHERE Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Chatsworth, CA 91311 |
| Event Date | Event Description |
| Thursday, March 4, 2021 | NEW APPLICATION ENTERED |
| Thursday, March 4, 2021 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Thursday, March 4, 2021 | TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED |
| Monday, May 31, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, June 1, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, September 22, 2021 | NON-FINAL ACTION WRITTEN |
| Wednesday, September 22, 2021 | NON-FINAL ACTION E-MAILED |
| Wednesday, September 22, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, October 12, 2021 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED |
| Tuesday, October 12, 2021 | WITHDRAWAL OF ATTORNEY GRANTED |
| Monday, November 15, 2021 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, November 15, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, November 15, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, November 15, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, November 15, 2021 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, March 15, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, March 15, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, March 15, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, April 5, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 9, 2021 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, September 22, 2021 | ASSIGNED TO EXAMINER |
| Tuesday, May 10, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, February 15, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, February 28, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, February 28, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, February 28, 2023 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Tuesday, February 28, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, April 20, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 10, 2022 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 26, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 26, 2022 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Wednesday, February 22, 2023 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, February 28, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, February 28, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, March 3, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, March 3, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, March 3, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, March 3, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, March 3, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, July 30, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, July 30, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, July 30, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, July 30, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, July 30, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, July 30, 2025 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Wednesday, February 28, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |