| Serial Number | 87839878 |
| Word Mark | I MAD HATTER JUICE |
| Filing Date | Monday, March 19, 2018 |
| Status | 701 - SECTION 8 - ACCEPTED |
| Status Date | Thursday, February 13, 2025 |
| Registration Number | 5742922 |
| Registration Date | Tuesday, May 7, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 19, 2019 |
| Description of Mark | The mark consists of the word "I" situated to the left of a design of a heart. Positioned within the heart is the term "MAD HATTER" in stylized form enclosed in the stylized design of a ribbon, situated above the word "JUICE" in stylized form enclosed in a stylized three-sided shape, both of which are situated below the stylized design of a brimmed hat. |
| Pseudo Mark | I LOVE MAD HATTER JUICE I HEART MAD HATTER JUICE |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | On-line retail store services featuring electronic vaporizer liquid (e-liquid) for use in electronic vaporizers, including, e-cigarettes, e-cigars, e-hookahs, and personal vaporizers; On-line retail store services featuring electronic cigarette liquid (e-liquid) comprised of flavorings in liquid form used to refill electronic cigarette cartridges; On-line wholesale store services featuring electronic vaporizer liquid (e-liquid) for use in electronic vaporizers, including, e-cigarettes, e-cigars, e-hookahs, and personal vaporizers; On-line wholesale store services featuring electronic cigarette liquid (e-liquid) comprised of flavorings in liquid form used to refill electronic cigarette cartridges |
| Goods and Services | Electronic vaporizer liquid (e-liquid) comprised of flavorings in liquid form, other than essential oils, for use in electronic vaporizers, namely, e-cigarettes, e-cigars, e-hookahs, and personal vaporizers; Electronic cigarette liquid (e-liquid) comprised of flavorings in liquid form, other than essential oils, used to refill electronic cigarette cartridges |
| NOT AVAILABLE | "JUICE" |
| International Class | 034 - Tobacco; smokers' articles; matches. |
| US Class Codes | 002, 008, 009, 017 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, March 25, 2018 |
| Primary Code | 034 |
| First Use Anywhere Date | Thursday, February 1, 2018 |
| First Use In Commerce Date | Thursday, February 1, 2018 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, March 25, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, February 1, 2018 |
| First Use In Commerce Date | Thursday, February 1, 2018 |
| Party Name | EJUICE EMPIRE, LLC |
| Party Type | 33 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | SYLMAR, CA 91342 |
| Party Name | ILS SALES AND CONSULTING LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | CHATSWORTH, CA 91311 |
| Party Name | VTM E-COMMERCE, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | MOORESVILLE, NC 28115 |
| Party Name | NEWHERE, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Chatsworth, CA 91311 |
| Party Name | NEWHERE, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Chatsworth, CA 91311 |
| Party Name | NEWHERE, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Chatsworth, CA 91311 |
| Event Date | Event Description |
| Sunday, March 25, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, March 22, 2018 | NEW APPLICATION ENTERED |
| Tuesday, March 27, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, June 28, 2018 | ASSIGNED TO EXAMINER |
| Friday, June 29, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, June 29, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, June 29, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Friday, June 29, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Monday, July 2, 2018 | NON-FINAL ACTION WRITTEN |
| Monday, July 2, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, July 2, 2018 | NON-FINAL ACTION E-MAILED |
| Friday, December 28, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, December 28, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, December 28, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, January 3, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 30, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 19, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 19, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 7, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Friday, September 25, 2020 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, September 25, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, September 25, 2020 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, September 25, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, September 25, 2020 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, November 15, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, June 9, 2021 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, October 12, 2021 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED |
| Tuesday, October 12, 2021 | WITHDRAWAL OF ATTORNEY GRANTED |
| Monday, November 15, 2021 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, November 15, 2021 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, November 15, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, November 15, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, February 28, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, February 15, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, February 22, 2023 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, February 28, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, February 28, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, February 28, 2023 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Friday, March 3, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, February 28, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, February 28, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, March 3, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, February 28, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, May 15, 2024 | TEAS SECTION 8 RECEIVED |
| Friday, March 3, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, March 3, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, March 3, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, May 7, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, February 13, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, February 13, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Thursday, February 13, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |