I CAN'T BELIEVE IT'S WHOLE WHEAT! Trademark

Trademark Overview


On Monday, June 2, 2003, a trademark application was filed for I CAN'T BELIEVE IT'S WHOLE WHEAT! with the United States Patent and Trademark Office. The USPTO has given the I CAN'T BELIEVE IT'S WHOLE WHEAT! trademark a serial number of 78256740. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, February 17, 2017. This trademark is owned by Farmer Direct Foods, Inc.. The I CAN'T BELIEVE IT'S WHOLE WHEAT! trademark is filed in the Staple Food Products category with the following description:

Milled and whole grains for human consumption; flour and grain-based ingredients for baked goods, pasta, noodles, food bars, cereal, and beverages; bakery products, namely, breads, rolls, cookies, cakes and pastries

General Information


Serial Number78256740
Word MarkI CAN'T BELIEVE IT'S WHOLE WHEAT!
Filing DateMonday, June 2, 2003
Status710 - CANCELLED - SECTION 8
Status DateFriday, February 17, 2017
Registration Number3114842
Registration DateTuesday, July 11, 2006
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, April 20, 2004

Trademark Statements


Goods and ServicesMilled and whole grains for human consumption; flour and grain-based ingredients for baked goods, pasta, noodles, food bars, cereal, and beverages; bakery products, namely, breads, rolls, cookies, cakes and pastries
Pseudo MarkI CAN NOT BELIEVE IT IS WHOLE WHEAT
Disclaimer with Predetermined Text"WHOLE WHEAT"

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, February 17, 2017
Primary Code030
First Use Anywhere DateTuesday, August 24, 2004
First Use In Commerce DateTuesday, August 24, 2004

Trademark Owner History


Party NameFARMER DIRECT FOODS LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressNEW CAMBRIA, KS 67470

Party NameFarmer Direct Foods, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressAtchison, KS 66002

Party NameFarmer Direct Foods, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressAtchison, KS 66002

Party NameFarmer Direct Foods, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressAtchison, KS 66002

Trademark Events


Event DateEvent Description
Friday, August 5, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, August 5, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, August 5, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, August 5, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, August 5, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, April 27, 2022AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, February 17, 2017CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Saturday, July 11, 2015COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, July 23, 2012NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Monday, July 23, 2012REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, July 23, 2012CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, July 11, 2012TEAS SECTION 8 & 15 RECEIVED
Tuesday, July 11, 2006REGISTERED-PRINCIPAL REGISTER
Sunday, May 28, 2006LAW OFFICE REGISTRATION REVIEW COMPLETED
Friday, May 12, 2006ASSIGNED TO LIE
Monday, May 1, 2006ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Monday, May 1, 2006ASSIGNED TO EXAMINER
Tuesday, April 4, 2006STATEMENT OF USE PROCESSING COMPLETE
Tuesday, April 4, 2006USE AMENDMENT FILED
Tuesday, April 4, 2006TEAS STATEMENT OF USE RECEIVED
Tuesday, October 4, 2005NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, August 23, 2005EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
Friday, May 21, 2004EXTENSION OF TIME TO OPPOSE RECEIVED
Tuesday, April 20, 2004PUBLISHED FOR OPPOSITION
Wednesday, March 31, 2004NOTICE OF PUBLICATION
Wednesday, March 31, 2004NOTICE OF PUBLICATION
Wednesday, February 18, 2004APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, February 18, 2004EXAMINERS AMENDMENT E-MAILED
Tuesday, December 9, 2003NON-FINAL ACTION E-MAILED
Thursday, December 4, 2003ASSIGNED TO EXAMINER