I CAN'T BELIEVE IT'S WHOLE GRAIN! Trademark

Trademark Overview

On Monday, June 2, 2003, a trademark application was filed for I CAN'T BELIEVE IT'S WHOLE GRAIN! with the United States Patent and Trademark Office. The USPTO has given the I CAN'T BELIEVE IT'S WHOLE GRAIN! trademark a serial number of 78256745. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, November 7, 2025. This trademark is owned by Farmer Direct Foods, Inc.. The I CAN'T BELIEVE IT'S WHOLE GRAIN! trademark is filed in the Staple Food Products category with the following description:

Milled and whole grains for human consumption; flour and grain-based ingredients for baked goods, pasta, noodles, food bars, cereal, and beverages; bakery products, namely, breads, rolls, cookies, cakes and pastries
i can't believe it's whole grain!

General Information

Serial Number78256745
Word MarkI CAN'T BELIEVE IT'S WHOLE GRAIN!
Filing DateMonday, June 2, 2003
Status710 - CANCELLED - SECTION 8
Status DateFriday, November 7, 2025
Registration Number2945064
Registration DateTuesday, April 26, 2005
Mark Drawing1 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, April 27, 2004

Trademark Statements

Goods and ServicesMilled and whole grains for human consumption; flour and grain-based ingredients for baked goods, pasta, noodles, food bars, cereal, and beverages; bakery products, namely, breads, rolls, cookies, cakes and pastries
Pseudo MarkI CAN NOT BELIEVE IT IS WHOLE GRAIN
NOT AVAILABLE"WHOLE GRAIN"

Classification Information

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, November 7, 2025
Primary Code030
First Use Anywhere DateFriday, October 29, 2004
First Use In Commerce DateThursday, November 18, 2004

Trademark Owner History

Party NameFARMER DIRECT FOODS LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressNEW CAMBRIA, KS 67470
Party NameFarmer Direct Foods, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressAtchison, KS 66002
Party NameFarmer Direct Foods, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressAtchison, KS 66002
Party NameFarmer Direct Foods, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressAtchison, KS 66002

Trademark Events

Event DateEvent Description
Thursday, December 4, 2003ASSIGNED TO EXAMINER
Thursday, December 4, 2003NON-FINAL ACTION E-MAILED
Monday, February 23, 2004EXAMINERS AMENDMENT E-MAILED
Monday, February 23, 2004APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, April 7, 2004NOTICE OF PUBLICATION
Tuesday, April 27, 2004PUBLISHED FOR OPPOSITION
Tuesday, July 20, 2004NOA MAILED - SOU REQUIRED FROM APPLICANT
Thursday, January 20, 2005TEAS STATEMENT OF USE RECEIVED
Thursday, January 20, 2005USE AMENDMENT FILED
Tuesday, February 1, 2005STATEMENT OF USE PROCESSING COMPLETE
Tuesday, February 1, 2005ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, February 4, 2005ASSIGNED TO LIE
Tuesday, February 8, 2005LAW OFFICE REGISTRATION REVIEW COMPLETED
Tuesday, April 26, 2005REGISTERED-PRINCIPAL REGISTER
Friday, April 22, 2011TEAS SECTION 8 & 15 RECEIVED
Friday, May 13, 2011CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, May 13, 2011REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, February 6, 2015TEAS SECTION 8 & 9 RECEIVED
Tuesday, February 24, 2015CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, February 25, 2015REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, February 25, 2015REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, February 25, 2015NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Friday, June 5, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, July 23, 2020REVIEW OF CORRESPONDENCE COMPLETE - ADDRESS UPDATED
Wednesday, April 27, 2022AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, August 5, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, August 5, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, August 5, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, August 5, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, August 5, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, April 26, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, November 7, 2025CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9

Related Keywords

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