I CAN'T BELIEVE IT'S NOT DENIM! Trademark
Trademark Overview
On Wednesday, March 4, 2026, a trademark application was filed for I CAN'T BELIEVE IT'S NOT DENIM! with the United States Patent and Trademark Office. The USPTO has given the I CAN'T BELIEVE IT'S NOT DENIM! trademark a serial number of 99682845. The federal status of this trademark filing is NEW APPLICATION - ASSIGNED TO EXAMINER as of Thursday, July 2, 2026. This trademark is owned by Shinesty, Inc.. The I CAN'T BELIEVE IT'S NOT DENIM! trademark is filed in the Clothing & Apparel Products category with the following description:
Pants for women and men; Pants; Lounge pants; Shorts; Shirts; Clothing jackets; all the aforementioned goods not being made of denim but having a printed-on denim pattern
General Information
| Serial Number | 99682845 |
| Word Mark | I CAN'T BELIEVE IT'S NOT DENIM! |
| Filing Date | Wednesday, March 4, 2026 |
| Status | 638 - NEW APPLICATION - ASSIGNED TO EXAMINER |
| Status Date | Thursday, July 2, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Pseudo Mark | I CANNOT BELIEVE IT IS NOT DENIM |
| Pseudo Mark | I CAN NOT BELIEVE IT IS NOT DENIM |
| Goods and Services | Pants for women and men; Pants; Lounge pants; Shorts; Shirts; Clothing jackets; all the aforementioned goods not being made of denim but having a printed-on denim pattern |
Classification Information
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 4, 2026 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Shinesty, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Denver, CO 80216
US |
Trademark Events
| Event Date | Event Description |
| Wednesday, March 4, 2026 | NEW APPLICATION ENTERED |
| Wednesday, March 4, 2026 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, June 30, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, July 2, 2026 | ASSIGNED TO EXAMINER |
