I CAN'T BELIEVE IT'S NOT CHEESE Trademark
Trademark Overview
On Friday, April 12, 2024, a trademark application was filed for I CAN'T BELIEVE IT'S NOT CHEESE with the United States Patent and Trademark Office. The USPTO has given the I CAN'T BELIEVE IT'S NOT CHEESE trademark a serial number of 98497430. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Monday, February 3, 2025. This trademark is owned by Upfield Europe B.V.. The I CAN'T BELIEVE IT'S NOT CHEESE trademark is filed in the Meat & Processed Food Products category with the following description:
Cheese, cream cheese and plant-based spreads, namely, vegetable-based spreads, fruit-based spreads, peanut spread; cheese spreads; cheese-based snack foods; vegan cheese; non-dairy cheese; plant-based cheese; cheese snacks, namely, cheese-based snack foods; vegan cream cheese; cheese substitutes made of vegetable oils; non-lactose cheese made of vegetable oil
General Information
| Serial Number | 98497430 |
| Word Mark | I CAN'T BELIEVE IT'S NOT CHEESE |
| Filing Date | Friday, April 12, 2024 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Monday, February 3, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, February 25, 2025 |
Trademark Statements
| Goods and Services | Cheese, cream cheese and plant-based spreads, namely, vegetable-based spreads, fruit-based spreads, peanut spread; cheese spreads; cheese-based snack foods; vegan cheese; non-dairy cheese; plant-based cheese; cheese snacks, namely, cheese-based snack foods; vegan cream cheese; cheese substitutes made of vegetable oils; non-lactose cheese made of vegetable oil |
| Pseudo Mark | I CANNOT BELIEVE IT IS NOT CHEESE |
Classification Information
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, April 12, 2024 |
| Primary Code | 029 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | FLORA FOOD GLOBAL PRINCIPAL B.V. |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 99 - Other |
| Address | AMSTERDAM 1083 HK
NL |
| Party Name | Upfield Europe B.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Amsterdam 1083HK
NL |
Trademark Events
| Event Date | Event Description |
| Friday, April 12, 2024 | NEW APPLICATION ENTERED |
| Tuesday, September 24, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, October 26, 2024 | ASSIGNED TO EXAMINER |
| Monday, November 4, 2024 | NON-FINAL ACTION WRITTEN |
| Monday, November 4, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, January 29, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, January 29, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, January 29, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, January 30, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 19, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, November 20, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, November 4, 2024 | NON-FINAL ACTION E-MAILED |
