I CAN'T BELIEVE IT'S NOT BUTTER! DELICIOUSLY SIMPLE Trademark

Trademark Overview


On Friday, August 23, 2013, a trademark application was filed for I CAN'T BELIEVE IT'S NOT BUTTER! DELICIOUSLY SIMPLE with the United States Patent and Trademark Office. The USPTO has given the I CAN'T BELIEVE IT'S NOT BUTTER! DELICIOUSLY SIMPLE trademark a serial number of 86046500. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, May 14, 2021. This trademark is owned by Conopco, Inc.. The I CAN'T BELIEVE IT'S NOT BUTTER! DELICIOUSLY SIMPLE trademark is filed in the Meat & Processed Food Products category with the following description:

Edible oils and fats
i can't believe it's not butter! deliciously simple

General Information


Serial Number86046500
Word MarkI CAN'T BELIEVE IT'S NOT BUTTER! DELICIOUSLY SIMPLE
Filing DateFriday, August 23, 2013
Status710 - CANCELLED - SECTION 8
Status DateFriday, May 14, 2021
Registration Number4618599
Registration DateTuesday, October 7, 2014
Mark Drawing5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, April 15, 2014

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Description of MarkThe mark consists of the wording "I CAN'T BELIEVE IT'S NOT BUTTER!" in stylized letters on top of the wording "DELICIOUSLY SIMPLE" in stylized letters.
Goods and ServicesEdible oils and fats
Pseudo MarkI CAN NOT BELIEVE IT IS NOT BUTTER DELICIOUSLY SIMPLE

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, May 14, 2021
Primary Code029
First Use Anywhere DateFriday, September 27, 2013
First Use In Commerce DateFriday, September 27, 2013

Trademark Owner History


Party NameUPFIELD US INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressENGLEWOOD CLIFFS, NJ 07632

Party NameConopco, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressEnglewood Cliffs, NJ 07632

Party NameConopco, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressEnglewood Cliffs, NJ 07632

Party NameConopco, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressEnglewood Cliffs, NJ 07632

Trademark Events


Event DateEvent Description
Friday, May 14, 2021CANCELLED SEC. 8 (6-YR)
Monday, October 7, 2019COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, August 7, 2019AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, December 11, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, December 11, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, October 7, 2014REGISTERED-PRINCIPAL REGISTER
Thursday, September 4, 2014NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, September 3, 2014ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, September 3, 2014TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, September 3, 2014CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, August 26, 2014TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, July 16, 2014NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, July 16, 2014NON-FINAL ACTION E-MAILED
Wednesday, July 16, 2014SU - NON-FINAL ACTION - WRITTEN
Monday, July 14, 2014STATEMENT OF USE PROCESSING COMPLETE
Thursday, June 19, 2014USE AMENDMENT FILED
Monday, July 14, 2014CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, June 19, 2014TEAS STATEMENT OF USE RECEIVED
Tuesday, June 10, 2014NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, May 15, 2014ASSIGNED TO EXAMINER
Tuesday, April 15, 2014OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 15, 2014PUBLISHED FOR OPPOSITION
Wednesday, March 26, 2014NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, March 11, 2014LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, March 4, 2014ASSIGNED TO LIE
Thursday, February 13, 2014APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, February 12, 2014TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, February 12, 2014CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, February 12, 2014TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, December 4, 2013NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, December 4, 2013NON-FINAL ACTION E-MAILED
Wednesday, December 4, 2013NON-FINAL ACTION WRITTEN
Monday, December 2, 2013ASSIGNED TO EXAMINER
Tuesday, September 24, 2013TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED
Tuesday, September 24, 2013TEAS VOLUNTARY AMENDMENT RECEIVED
Wednesday, September 4, 2013NOTICE OF PSEUDO MARK E-MAILED
Tuesday, September 3, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Tuesday, August 27, 2013NEW APPLICATION ENTERED IN TRAM