I CAN'T BELIEVE IT'S NOT BUTTER! Trademark

Trademark Overview


On Wednesday, March 7, 2018, a trademark application was filed for I CAN'T BELIEVE IT'S NOT BUTTER! with the United States Patent and Trademark Office. The USPTO has given the I CAN'T BELIEVE IT'S NOT BUTTER! trademark a serial number of 87823492. The federal status of this trademark filing is ABANDONED - NO STATEMENT OF USE FILED as of Monday, April 29, 2019. This trademark is owned by Unilever BCS US, Inc.. The I CAN'T BELIEVE IT'S NOT BUTTER! trademark is filed in the Meat & Processed Food Products category with the following description:

Edible oils and fats, margarine, vegetable oil spreads, vegetable oil sprays for use in cooking and baking
i can't believe it's not butter!

General Information


Serial Number87823492
Word MarkI CAN'T BELIEVE IT'S NOT BUTTER!
Filing DateWednesday, March 7, 2018
Status606 - ABANDONED - NO STATEMENT OF USE FILED
Status DateMonday, April 29, 2019
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, July 31, 2018

Trademark Statements


Indication of Colors claimedThe colors blue, yellow and white are claimed as a feature of the mark.
Description of MarkThe mark consists of the stylized wording "I CAN'T BELIEVE IT'S NOT BUTTER!" in blue overlaying an oval with a yellow edge on the left fading to a white center.
Goods and ServicesEdible oils and fats, margarine, vegetable oil spreads, vegetable oil sprays for use in cooking and baking
Pseudo MarkI CAN NOT BELIEVE IT IS NOT BUTTER!

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, March 13, 2018
Primary Code029
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameUnilever BCS US, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressEnglewood Cliffs, NJ 07632

Party NameUnilever BCS US, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressEnglewood Cliffs, NJ 07632

Trademark Events


Event DateEvent Description
Monday, April 29, 2019ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED
Monday, April 29, 2019ABANDONMENT - NO USE STATEMENT FILED
Tuesday, September 25, 2018NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, July 31, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 31, 2018PUBLISHED FOR OPPOSITION
Wednesday, July 11, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Friday, June 22, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, June 22, 2018EXAMINER'S AMENDMENT ENTERED
Thursday, June 21, 2018ASSIGNED TO LIE
Wednesday, June 20, 2018NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, June 20, 2018EXAMINERS AMENDMENT E-MAILED
Wednesday, June 20, 2018EXAMINERS AMENDMENT -WRITTEN
Tuesday, June 19, 2018ASSIGNED TO EXAMINER
Wednesday, March 14, 2018NOTICE OF DESIGN SEARCH CODE E-MAILED
Tuesday, March 13, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Saturday, March 10, 2018NEW APPLICATION ENTERED IN TRAM