I CAN'T BELIEVE IT'S NOT BUTTER! Trademark

Trademark Overview


On Friday, October 8, 2010, a trademark application was filed for I CAN'T BELIEVE IT'S NOT BUTTER! with the United States Patent and Trademark Office. The USPTO has given the I CAN'T BELIEVE IT'S NOT BUTTER! trademark a serial number of 85148451. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, June 15, 2018. This trademark is owned by Unilever Supply Chain, Inc.. The I CAN'T BELIEVE IT'S NOT BUTTER! trademark is filed in the Meat & Processed Food Products category with the following description:

Edible oils and fats, margarine, vegetable oil spreads, vegetable oil sprays for use in cooking and baking
i can't believe it's not butter!

General Information


Serial Number85148451
Word MarkI CAN'T BELIEVE IT'S NOT BUTTER!
Filing DateFriday, October 8, 2010
Status710 - CANCELLED - SECTION 8
Status DateFriday, June 15, 2018
Registration Number4053991
Registration DateTuesday, November 8, 2011
Mark Drawing5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, April 12, 2011

Trademark Statements


Indication of Colors claimedThe color(s) blue is/are claimed as a feature of the mark.
Description of MarkThe mark consists of the words "I CAN'T BELIEVE IT'S NOT BUTTER!" in blue stylized form.
Goods and ServicesEdible oils and fats, margarine, vegetable oil spreads, vegetable oil sprays for use in cooking and baking
Pseudo MarkI CAN NOT BELIEVE IT IS NOT BUTTER

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, June 15, 2018
Primary Code029
First Use Anywhere DateMonday, January 31, 2011
First Use In Commerce DateMonday, January 31, 2011

Trademark Owner History


Party NameCONOPCO, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressENGLEWOOD CLIFFS, NJ 07632

Party NameUnilever Supply Chain, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressENGLEWOOD CLIFFS, NJ 07632

Party NameUnilever Supply Chain, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressClinton, CT 06413

Party NameUnilever Supply Chain, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressClinton, CT 06413

Trademark Events


Event DateEvent Description
Friday, June 15, 2018CANCELLED SEC. 8 (6-YR)
Tuesday, November 8, 2016COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, February 11, 2013APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, February 11, 2013TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, December 19, 2012AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, November 23, 2011APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, November 23, 2011TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, November 8, 2011REGISTERED-PRINCIPAL REGISTER
Wednesday, November 2, 2011ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Saturday, October 1, 2011NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Friday, September 30, 2011LAW OFFICE REGISTRATION REVIEW COMPLETED
Thursday, September 29, 2011ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, September 27, 2011STATEMENT OF USE PROCESSING COMPLETE
Thursday, September 22, 2011USE AMENDMENT FILED
Monday, September 26, 2011CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, September 22, 2011TEAS STATEMENT OF USE RECEIVED
Tuesday, June 7, 2011NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, April 12, 2011OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 12, 2011PUBLISHED FOR OPPOSITION
Friday, March 4, 2011LAW OFFICE PUBLICATION REVIEW COMPLETED
Friday, February 25, 2011ASSIGNED TO LIE
Monday, January 31, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, January 11, 2011TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, January 11, 2011CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, January 11, 2011TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, November 3, 2010NOTIFICATION OF PRIORITY ACTION E-MAILED
Wednesday, November 3, 2010PRIORITY ACTION E-MAILED
Wednesday, November 3, 2010PRIORITY ACTION WRITTEN
Tuesday, October 26, 2010ASSIGNED TO EXAMINER
Thursday, October 14, 2010NOTICE OF PSEUDO MARK MAILED
Wednesday, October 13, 2010NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Tuesday, October 12, 2010NEW APPLICATION ENTERED IN TRAM