| Serial Number | 76678922 |
| Word Mark | I CAN'T BELIEVE IT'S NOT BUTTER! |
| Filing Date | Friday, June 29, 2007 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Friday, January 12, 2018 |
| Registration Number | 3376857 |
| Registration Date | Tuesday, February 5, 2008 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 20, 2007 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Vegetable oil spread |
| Pseudo Mark | I CAN NOT BELIEVE IT IS NOT BUTTER! |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 9, 2007 |
| Primary Code | 029 |
| First Use Anywhere Date | Friday, September 30, 2005 |
| First Use In Commerce Date | Friday, September 30, 2005 |
| Party Name | UPFIELD US INC. |
| Party Type | 34 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | ENGLEWOOD CLIFFS, NJ 07632 |
| Party Name | UNILEVER BCS US, INC. |
| Party Type | 33 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | ENGLEWOOD CLIFFS, NJ 07632 |
| Party Name | CONOPCO, INC. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | ENGLEWOOD CLIFFS, NJ 07632 |
| Party Name | CONOPCO, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | ENGLEWOOD CLIFFS, NJ 07632 |
| Party Name | Unilever Supply Chain, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Clinton, CT 06413 |
| Party Name | Unilever Supply Chain, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Clinton, CT 06413 |
| Party Name | Unilever Supply Chain, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Clinton, CT 06413 |
| Event Date | Event Description |
| Wednesday, August 7, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, December 11, 2018 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, December 11, 2018 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, January 12, 2018 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Friday, January 12, 2018 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Friday, January 12, 2018 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Friday, January 12, 2018 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, December 14, 2017 | TEAS SECTION 8 & 9 RECEIVED |
| Sunday, February 5, 2017 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Tuesday, December 3, 2013 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Tuesday, December 3, 2013 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, November 21, 2013 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Tuesday, December 3, 2013 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, November 21, 2013 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, February 11, 2013 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, February 11, 2013 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, December 19, 2012 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, November 23, 2011 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, November 23, 2011 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, November 2, 2011 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, February 5, 2008 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 20, 2007 | PUBLISHED FOR OPPOSITION |
| Wednesday, October 31, 2007 | NOTICE OF PUBLICATION |
| Wednesday, October 17, 2007 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, October 17, 2007 | ASSIGNED TO LIE |
| Tuesday, September 18, 2007 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, September 17, 2007 | ASSIGNED TO EXAMINER |
| Friday, July 13, 2007 | APPLICATION FILING RECEIPT MAILED |
| Monday, July 9, 2007 | NEW APPLICATION ENTERED IN TRAM |