I CAN'T BELIEVE IT'S NOT BUTTER! Trademark

Trademark Overview

On Friday, December 4, 1981, a trademark application was filed for I CAN'T BELIEVE IT'S NOT BUTTER! with the United States Patent and Trademark Office. The USPTO has given the I CAN'T BELIEVE IT'S NOT BUTTER! trademark a serial number of 73340075. The federal status of this trademark filing is REGISTERED AND RENEWED as of Saturday, December 30, 2023. This trademark is owned by J. H. Filbert, Inc.. The I CAN'T BELIEVE IT'S NOT BUTTER! trademark is filed in the Meat & Processed Food Products category with the following description:

Vegetable Oil Spread
i can't believe it's not butter!

General Information

Serial Number73340075
Word MarkI CAN'T BELIEVE IT'S NOT BUTTER!
Filing DateFriday, December 4, 1981
Status800 - REGISTERED AND RENEWED
Status DateSaturday, December 30, 2023
Registration Number1257722
Registration DateTuesday, November 15, 1983
Mark Drawing1 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, August 23, 1983

Trademark Statements

Goods and ServicesVegetable Oil Spread
DisclaimerNo claim is made to the exclusive right to use the word "Butter", apart from the mark as shown.
Pseudo MarkI CANNOT BELIEVE IT IS NOT BUTTER!

Classification Information

International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, November 15, 1983
Primary Code029
First Use Anywhere DateWednesday, July 9, 1980
First Use In Commerce DateWednesday, July 9, 1980

Trademark Owner History

Party NameFLORA FOOD GLOBAL PRINCIPAL B.V.
Party Type47 - New Owner After Registration
Legal Entity Type26 - NOT AVAILABLE
AddressAMSTERDAM 1083 HK
NL
Party NameUPFIELD US INC.
Party Type46 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressHackensack, NJ 07601
Party NameCONOPCO, INC.
Party Type45 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressENGLEWOOD CLIFFS, NJ 07632
Party NameCONOPCO, INC.
Party Type44 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressENGLEWOOD CLIFFS, NJ 07632
Party NameUNILEVER SUPPLY CHAIN, INC.
Party Type43 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressCLINTON, CT 06413
Party NameLIPTON INVESTMENTS
Party Type42 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressWILMINGTON, DE 19809
Party NameLEVER BROTHERS COMPANY
Party Type41 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10022
Party NameJ. H. Filbert, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressBaltimore, MD 21229
Party NameJ. H. Filbert, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressBaltimore, MD 21229
Party NameJ. H. Filbert, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressBaltimore, MD 21229

Trademark Events

Event DateEvent Description
Monday, November 29, 1982NON-FINAL ACTION MAILED
Monday, December 6, 1982ASSIGNED TO EXAMINER
Friday, March 18, 1983CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, April 27, 1983NON-FINAL ACTION MAILED
Thursday, May 5, 1983CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, May 18, 1983APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, August 1, 1983NOTICE OF PUBLICATION
Monday, August 1, 1983NOTICE OF PUBLICATION
Tuesday, August 2, 1983NOTICE OF PUBLICATION
Wednesday, August 3, 1983NOTICE OF PUBLICATION
Thursday, August 4, 1983NOTICE OF PUBLICATION
Tuesday, August 23, 1983PUBLISHED FOR OPPOSITION
Tuesday, August 23, 1983PUBLISHED FOR OPPOSITION
Tuesday, November 15, 1983REGISTERED-PRINCIPAL REGISTER
Tuesday, November 15, 1983REGISTERED-PRINCIPAL REGISTER
Thursday, July 27, 1989REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Thursday, December 28, 1989POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Friday, February 16, 1990RESPONSE RECEIVED TO POST REG. ACTION
Friday, March 9, 1990POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Monday, November 19, 1990REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, November 14, 2003REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Wednesday, January 14, 2004REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Tuesday, February 24, 2004REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, February 24, 2004REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, October 1, 2004TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, May 27, 2005PAPER RECEIVED
Friday, September 29, 2006REVIEW OF CORRESPONDENCE COMPLETE
Tuesday, April 29, 2008CASE FILE IN TICRS
Wednesday, November 2, 2011AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, November 23, 2011TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, November 23, 2011APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, December 19, 2012AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, February 11, 2013TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, February 11, 2013APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, October 8, 2013TEAS SECTION 8 & 9 RECEIVED
Tuesday, October 8, 2013REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Wednesday, October 9, 2013REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, October 9, 2013REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Wednesday, October 9, 2013NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, December 11, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, December 11, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, August 7, 2019AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, November 15, 2022COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Saturday, July 1, 2023TEAS SECTION 8 & 9 RECEIVED
Saturday, December 30, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, December 30, 2023REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Saturday, December 30, 2023REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Saturday, December 30, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, February 5, 2025AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Related Keywords

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