HYDRATION THAT WORKS Trademark
Trademark Overview
On Friday, January 16, 2026, a trademark application was filed for HYDRATION THAT WORKS with the United States Patent and Trademark Office. The USPTO has given the HYDRATION THAT WORKS trademark a serial number of 99599564. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Friday, January 16, 2026. This trademark is owned by Kent Consumer Brands Americas, LLC. The HYDRATION THAT WORKS trademark is filed in the Pharmaceutical Products category with the following description:
Electrolyte drinks for medical purposes; Electrolytes for medical use; Powder used in the preparation of electrolyte drinks for medical purposes to treat dehydration and replenish electrolytes and to monitor consumption of calories and carbohydrates; Electrolyte replacement solutions; Nutritional and dietary supplements in liquid form; Dietary supplement drinks
General Information
| Serial Number | 99599564 |
| Word Mark | HYDRATION THAT WORKS |
| Filing Date | Friday, January 16, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Friday, January 16, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Electrolyte drinks for medical purposes; Electrolytes for medical use; Powder used in the preparation of electrolyte drinks for medical purposes to treat dehydration and replenish electrolytes and to monitor consumption of calories and carbohydrates; Electrolyte replacement solutions; Nutritional and dietary supplements in liquid form; Dietary supplement drinks |
| Indication of Colors claimed | The color(s) red and black is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of the words "HYDRATION THAT WORKS" and the embedded phrase "AT WORK" with the "at work" portion of the mark in red lettering and the rest of the mark in black lettering. |
Classification Information
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 005, 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 16, 2026 |
| Primary Code | 005 |
| First Use Anywhere Date | Wednesday, September 4, 2013 |
| First Use In Commerce Date | Wednesday, September 4, 2013 |
Trademark Owner History
| Party Name | Kent Consumer Brands Americas, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Muscatine, IA 52761 |
Trademark Events
| Event Date | Event Description |
| Friday, January 16, 2026 | NEW APPLICATION ENTERED |
| Friday, January 16, 2026 | APPLICATION FILING RECEIPT MAILED |
