| Serial Number | 88493673 |
| Word Mark | HYDRATION THAT WORKS |
| Filing Date | Friday, June 28, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 25, 2020 |
| Registration Number | 5994775 |
| Registration Date | Tuesday, February 25, 2020 |
| Mark Drawing | 5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, December 10, 2019 |
| Description of Mark | The mark consists of the stylized wording "HYDRATION THAT WORKS" where the lettering "AT WORK" is displayed with different shading. |
| Goods and Services | Brochures about hydration and electrolyte beverages; Catalogs featuring bottled drinking water with electrolytes, drinking water fortified with electrolytes, electrolyte drinks in the nature of isotonic beverages, concentrates in powdered form for making energy drinks by adding water, nonalcoholic beverages, namely, energy drinks, nonalcoholic beverages, namely, fruit flavored drinks, energy drinks, namely, energy shots containing vitamins, non-carbonated isotonic electrolytic beverages, fruit flavored drinks containing water, concentrates for making fruit flavored drinks with water, concentrates for making non-carbonated isotonic electrolytic beverages and fruit flavored drinks with water, and thirst quenching non-carbonated isotonic electrolytic beverages |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Bottled drinking water with electrolytes; Drinking water fortified with electrolytes; Electrolyte drinks in the nature of isotonic beverages; Concentrates in powdered form for making energy drinks by adding water; Nonalcoholic beverages, namely, fruit flavored drinks; Non-carbonated isotonic electrolytic beverages; Fruit flavored drinks containing water; Concentrates for making fruit flavored drinks with water; Concentrates for making non-carbonated isotonic electrolytic beverages and fruit flavored drinks with water; and Thirst quenching non-carbonated isotonic electrolytic beverages |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 9, 2019 |
| Primary Code | 016 |
| First Use Anywhere Date | Monday, January 13, 2014 |
| First Use In Commerce Date | Monday, January 13, 2014 |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 9, 2019 |
| Primary Code | 032 |
| First Use Anywhere Date | Wednesday, September 4, 2013 |
| First Use In Commerce Date | Wednesday, September 4, 2013 |
| Party Name | KENT PRECISION FOODS GROUP, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | MUSCATINE, IA 52761 |
| Party Name | KENT PRECISION FOODS GROUP, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | MUSCATINE, IA 52761 |
| Party Name | KENT PRECISION FOODS GROUP, INC. |
| Party Type | 12 - New Owner Before Publication |
| Legal Entity Type | 03 - Corporation |
| Address | MUSCATINE, IA 52761 |
| Party Name | SQWINCHER HOLDINGS, LLC |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | MUSCATINE, IA 52761 |
| Party Name | The Sqwincher Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Columbus, MS 39701 |
| Event Date | Event Description |
| Tuesday, February 25, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 10, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 10, 2019 | PUBLISHED FOR OPPOSITION |
| Wednesday, November 20, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, November 7, 2019 | ASSIGNED TO LIE |
| Monday, November 4, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, November 4, 2019 | EXAMINER'S AMENDMENT ENTERED |
| Monday, November 4, 2019 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, November 4, 2019 | EXAMINERS AMENDMENT E-MAILED |
| Monday, November 4, 2019 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, October 23, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, October 16, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, September 18, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, September 18, 2019 | NON-FINAL ACTION E-MAILED |
| Wednesday, September 18, 2019 | NON-FINAL ACTION WRITTEN |
| Wednesday, September 18, 2019 | ASSIGNED TO EXAMINER |
| Tuesday, July 9, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, July 2, 2019 | NEW APPLICATION ENTERED |