| Serial Number | 85953894 |
| Word Mark | HYDRATION THAT WORKS |
| Filing Date | Friday, June 7, 2013 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Thursday, March 7, 2024 |
| Registration Number | 4569643 |
| Registration Date | Tuesday, July 15, 2014 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, August 27, 2013 |
| Description of Mark | The mark consists of the words "hydration that works" and the embedded phrase "at work", with the "at work" portion of the mark in red lettering and the rest of the mark in black lettering. |
| Indication of Colors claimed | The color(s) black and red is/are claimed as a feature of the mark. |
| Goods and Services | Bottled drinking water with electrolytes; Drinking water fortified with electrolytes; Electrolyte drinks in the nature of isotonic beverages; Concentrates in powdered form for making energy drinks by adding water; Nonalcoholic beverages, namely, fruit flavored drinks; Non-carbonated isotonic electrolytic beverages; Fruit flavored drinks containing water; Concentrates for making fruit flavored drinks with water; Concentrates for making non-carbonated isotonic electrolytic beverages and fruit flavored drinks with water; and Thirst quenching non-carbonated isotonic electrolytic beverages |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 18, 2013 |
| Primary Code | 032 |
| First Use Anywhere Date | Wednesday, September 4, 2013 |
| First Use In Commerce Date | Wednesday, September 4, 2013 |
| Party Name | KENT CONSUMER BRANDS AMERICAS, LLC |
| Party Type | 33 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | MUSCATINE, IA 52761 |
| Party Name | KENT PRECISION FOODS GROUP, INC. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | MUSCATINE, IA 52761 |
| Party Name | SQWINCHER HOLDINGS, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | MUSCATINE, IA 52761 |
| Party Name | The Sqwincher Corporation |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Columbus, MS 39701 |
| Party Name | The Sqwincher Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Columbus, MS 39701 |
| Party Name | The Sqwincher Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Columbus, MS 39701 |
| Event Date | Event Description |
| Tuesday, June 11, 2013 | NEW APPLICATION ENTERED |
| Tuesday, June 18, 2013 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Sunday, July 14, 2013 | ASSIGNED TO EXAMINER |
| Monday, July 15, 2013 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 7, 2013 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 27, 2013 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 27, 2013 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 22, 2013 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, April 22, 2014 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, April 22, 2014 | USE AMENDMENT FILED |
| Tuesday, May 13, 2014 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, May 15, 2014 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, June 6, 2014 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, June 10, 2014 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, July 15, 2014 | REGISTERED-PRINCIPAL REGISTER |
| Monday, July 15, 2019 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, July 26, 2019 | TEAS SECTION 8 RECEIVED |
| Friday, July 26, 2019 | TEAS SECTION 15 RECEIVED |
| Friday, July 26, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, July 26, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, August 5, 2019 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, August 27, 2019 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Tuesday, August 27, 2019 | REGISTERED - SEC. 15 ACKNOWLEDGED |
| Tuesday, August 27, 2019 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
| Tuesday, August 27, 2019 | SEC. 15 ACKNOWLEDGEMENT - E-MAILED |
| Wednesday, October 16, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, October 23, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Saturday, July 15, 2023 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, September 22, 2023 | TEAS SECTION 8 & 9 RECEIVED |
| Thursday, March 7, 2024 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, March 7, 2024 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Thursday, March 7, 2024 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Thursday, March 7, 2024 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Thursday, August 14, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, August 6, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |