| Serial Number | 85953894 |
| Word Mark | HYDRATION THAT WORKS |
| Filing Date | Friday, June 7, 2013 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Thursday, March 7, 2024 |
| Registration Number | 4569643 |
| Registration Date | Tuesday, July 15, 2014 |
| Mark Drawing | 5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, August 27, 2013 |
| Description of Mark | The mark consists of the words "hydration that works" and the embedded phrase "at work", with the "at work" portion of the mark in red lettering and the rest of the mark in black lettering. |
| Indication of Colors claimed | The color(s) black and red is/are claimed as a feature of the mark. |
| Goods and Services | Bottled drinking water with electrolytes; Drinking water fortified with electrolytes; Electrolyte drinks in the nature of isotonic beverages; Concentrates in powdered form for making energy drinks by adding water; Nonalcoholic beverages, namely, fruit flavored drinks; Non-carbonated isotonic electrolytic beverages; Fruit flavored drinks containing water; Concentrates for making fruit flavored drinks with water; Concentrates for making non-carbonated isotonic electrolytic beverages and fruit flavored drinks with water; and Thirst quenching non-carbonated isotonic electrolytic beverages |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 18, 2013 |
| Primary Code | 032 |
| First Use Anywhere Date | Wednesday, September 4, 2013 |
| First Use In Commerce Date | Wednesday, September 4, 2013 |
| Party Name | KENT PRECISION FOODS GROUP, INC. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | MUSCATINE, IA 52761 |
| Party Name | SQWINCHER HOLDINGS, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | MUSCATINE, IA 52761 |
| Party Name | The Sqwincher Corporation |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Columbus, MS 39701 |
| Party Name | The Sqwincher Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Columbus, MS 39701 |
| Party Name | The Sqwincher Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Columbus, MS 39701 |
| Event Date | Event Description |
| Thursday, March 7, 2024 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Thursday, March 7, 2024 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Thursday, March 7, 2024 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Thursday, March 7, 2024 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, September 22, 2023 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, July 15, 2023 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, October 23, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, October 16, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, August 27, 2019 | SEC. 15 ACKNOWLEDGEMENT - E-MAILED |
| Tuesday, August 27, 2019 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
| Tuesday, August 27, 2019 | REGISTERED - SEC. 15 ACKNOWLEDGED |
| Tuesday, August 27, 2019 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Monday, August 5, 2019 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, July 26, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, July 26, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, July 26, 2019 | TEAS SECTION 15 RECEIVED |
| Friday, July 26, 2019 | TEAS SECTION 8 RECEIVED |
| Monday, July 15, 2019 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, July 15, 2014 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 10, 2014 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Friday, June 6, 2014 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, May 15, 2014 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, April 22, 2014 | USE AMENDMENT FILED |
| Tuesday, May 13, 2014 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, April 22, 2014 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, October 22, 2013 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, August 27, 2013 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 27, 2013 | PUBLISHED FOR OPPOSITION |
| Wednesday, August 7, 2013 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, July 15, 2013 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Sunday, July 14, 2013 | ASSIGNED TO EXAMINER |
| Tuesday, June 18, 2013 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, June 11, 2013 | NEW APPLICATION ENTERED |